1. 5th World Water Forum Communications Big Eyes, Big Ears, Big Voice Bridging Divides for Water connections consensus commitments

2. 5th World Water Forum Communications ISTANBUL 09 THE HUB ASIA – EUROPE – MIDDLE-EAST – AFRICA ….. And the rest of the world

3. TURKEY UNITES EUROPE AND ASIA

4. LET’S MEET WHERE THE CONTINENTS MEET

5. TURKEY IS A COUNTRY ENRICHED BY ITS WATER CULTURE

6. THE IMPORTANCE OF WATER RESOURCES, HISTORY AND CULTURE ALL ADD TO TURKEY’S ALLURE

7. ISTANBUL 09 WATER, CULTURE & CROSSROAD BRIDGE TO KNOWLEDGE & PARTNERS

8. ISTANBUL TREASURE CHEST- HISTORY & PRACTICE

9. BRIDGING DIVIDES FOR WATER ISTANBUL 09

10. 5th World Water Forum Communications WATER IN THE WORLD What do we need to do to raise the lantern of water? What can the World Water Forum process contribute? What will you do to contribute? What is the next practical step forward?

11. 5th World Water Forum Communications Istanbul ’09 Bridging Divides for Water brings worlds together  brings worlds together: rich-poor, north-south, east-west combines strands  combines strands: perceptions – passions – practical actions links sub-sectors  links sub-sectors: policy – practice – technology – science connects people  connects people: stakeholders & world-leaders

12. 5th World Water Forum Communications Istanbul ’09 more than only one event March 2007- March 2009 creating attention  creating attention - water top priorities building coalitions  building coalitions - inside & outside of ‘water’ developing strategies  developing strategies - linked to action (ie MDGs) preparing pledges  preparing pledges - announced at the Forum

13. 5th World Water Forum Communications Istanbul ’09 Audiences Water Professionals Key Stakeholders Policy and Decision Makers Mass Media Representatives World Leaders

14. 5th World Water Forum Communications Istanbul ’09 Focus issues to highlight over the next two years…. programmatic focus – focus sessions…. priorities water constituency….. Turkey, Council members, Water Stakeholders

15. 5th World Water Forum Communications Istanbul ’09 Process  carefully, coordinated communications strategy  thematic and regional water events, meetings and conferences (2007-2009) New York, Stockholm, Zaragoza, Vienna, Seoul, Barcelona,  linkages to other related global conferences  create momentum and build support for definitive actions

16. 5th World Water Forum Communications Istanbul ’09 Impact  a real sense of direction to the 5th World Water Forum  focus global attention on its daily activities  real actions (commitments, pledges) to help the poor = process driver