1. Digital Interactive Media

2.  Digital Interactive Media: new media revolution; brought on by incredible achievements in technology.  It is the fastest-growing advertising medium in history. ...Includes the Internet & all its associated online services, digital catalogs and magazines, stand-alone kiosks, cell phones, and interactive television. What is Digital Interactive Media?

3.  Worldwide...the Internet audience is estimated at 4.3 billion.  Sweden, Iceland, and Switzerland top the list of the most wired nations.  In a typical day, 70 million people go online to use e-mail, get news, & check the weather.  Also, users are researching a product before buying it, getting their travel info. and health & medical info., & buying products.  Currently growing fastest in the Middle East and Africa, where the % has tripled since 2000.  Mind-Blowing Facts About The Size Of The Internet Mind-Blowing Facts About The Size Of The Internet The Internet Today!

4.  Web sites: some companies view their site as an ad or an extended brochure.  Banners: little billboard that spreads across the top or bottom of a Web page.  Buttons: smaller banners that usually provide a link to a Web page.  Rich-media: animations and ads with audio & video that overlay or even float over the page.  Sponsorships: when businesses sponsor entire sections of a Web page or sponsor events.  Classifieds: very similar to newspapers.  Ex.) CraigsList  E-mail: announcements, coupons sent to one’s e-mail. Types of Internet Advertising...

5.  Right Here...Right Now! Right Here...Right Now!  Social Media Facts You Should Know in 2014 Social Media Facts You Should Know in 2014 The Social Media Revolution

6.  There was a tipping point last year that has major implications for business and brands.  One of the worlds biggest music stars ignored the traditional mass media product launching process. She bypassed the “normal” mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.  It was a success and it exceeded the album downloads of the previous album which had used the traditional marketing model. Its a trend that is not going away anytime soon. Social Media is so hot right now… For example:

7. So Does Digital Interactive Advertising Really Work? Advantages  Truly interactive  Enormous audience  Immediate response  Highly selective targeting  Proximity to purchase  Provides in-depth information  Rapidly growing industry Disadvantages  Targeting costs  Still fairly new medium  Slow downloads  Security & privacy

8.  Google is the most used search engine in the world, owning 63% of the market share in the U.S. alone.  In 2013, there were 2.02 trillion Google searches.  Created 2 advertising programs to gain revenue, AdWords & AdSense:  AdWords: otherwise known as “Sponsored Links”; links at the top and all links on the right are not search results, but rather paid listings.  AdSense: sites that use this program set aside a potion of space for Google ads & program attempts to insert ads relevant to the site’s content. Currently holds 53% of ads on the web. on Advertising...

9. Google AdWords

10. Google AdSense

11.  Museum of Google Doodles Museum of Google Doodles www.google.com