1. ILLEGAL MUSIC DOWNLOADS MOHAMMED ALZAYER English 250 12/4/2013 Audience: Pop music fans

2. HISTORY Piracy Timeline 1960s-1970s: cassettes and recorders 1980s-1990s: CDs became popular 2000s-now: technology progress, digital piracy (p2p) Photo by Asim Saleem. Photo by Arun Kulshreshtha. Logo by Sam Hanks.

3. HOW IT HAPPENED.. (GLOBALLY) Global album sales statistics (2000-2007).

4. SIDES OF THE ARGUMENT Illegal Downloaders - Easy to find - Free - Overpriced legal downloads Music Industry - 71,060 jobs lost/year (US) - $14.6 billion (1999) to $6.3 billion (2009) (US) Responses? - Campaigns and legal actions - New models (online streaming)

5. SIDES OF THE ARGUMENT Music Industry Jessie J: “if people illegally download your album, it's very likely that you won't make another one.” Photo by Paul Cook.

6. SIDES OF THE ARGUMENT Illegal Downloaders 22-year old college student about his library: Why not iTunes (or other retailers)? “for a buck, it is worth my time to try to find the song for free.”

7. MEDIATION Before I mediate.. What options do pop fans have? 1- Cont. w/ illegal downloads 2- Go for cheaper streaming services 3- Pay current prices (iTunes: ¢ 99/track) BitTorrent Logo Logo by Christian Wilsson. Logo by Felix Sockwell.

8. MEDIATION Step #1: Reduce prices: Why? - Research by a Wharton professor - The Lady Gaga experiment Professor Raghuram Iyengar. Photo by Adrian Thomson.

9. MEDIATION Step #1: Reduce prices Research by a Wharton professor: - Generates more revenue - Encourage people to download legally - Optimal price: ¢30 to ¢40 (per track) Wharton School of Business Logo. Photo by Jeffrey Vinocur.

10. MEDIATION Step #1: Reduce prices The Lady Gaga experiment: - Entire Born This Way (2011) for ¢99 - The first week only, Amazon.com Born This Way (2011) ARTPOP (2013) Amazon ¢99 deal No deal 1 st week: 1.1 mil copies (440k from deal) 1 st week: 258k copies 84% drop with no deal - Album cover by Nick Knight.Album cover by Jeff Koons.

11. MEDIATION Step #2: Copyright Alert System CAS: Software detects illegal sharing - No legal actions - No fees required - Gives 6 alerts Exceeds 6? slows connection, redirect traffic NO! Graphic by Igor San.

12. MEDIATION Step #2: Copyright Alert System Problems? - Complaints on social media - Only 5 internet providers: AT&T Cablevision Verizon Time Warner Cable Comcast “Like/Dislike Stamps.”

13. CONCLUSION BUY YOUR MUSIC! SUPPORT YOUR FAVORITE ARTIST! Single cover by Terry Richardson. Graphic by Eric Kuns.

14. IMAGE CREDITS BitTorrent Logo. 2001. Logo. BitTorrent.com. Web. 28 Nov 2013. Cook, Paul. “Jessie J at Big Chill.” 2011. Photograph. Wikimedia Commons. Web. 28 Nov 2013. Global album sales statistics (2000-2007). 2008. Diagram. International Federation of the Phonographic Industry (IFPI). Web. 28 Nov 2013. Hanks, Sam. Napster Logo. 2000. Logo. Napster.com. Web. 28 Nov 2013. Kulshreshtha, Arun. “A vectorized compact disc (CD).” 2007. Photograph. Wikimedia Commons. Web. 28 Nov 2013. Knight, Nick. Born This Way. 2011. Album Cover. Interscope Records. Web. 28 Nov 2013. Koons, Jeff. ARTPOP. 2013. Album Cover. Interscope Records. Web. 28 Nov 2013. Kuns, Eric. “Miley Cyrus Twerking Drawing in Color.” 2013. Graphic. DeviantArt.com. Web. 28 Nov 2013. “Like/Dislike Stamps.” 2012. Photograph. BustedTees.com. Web. 28 Nov 2013. Professor Raghuram Iyengar. 2010. Photograph. FastForward. Web. 28 Nov 2013.

15. IMAGE CREDITS Richardson, Terry. “Wrecking Ball.” 2013. Single Cover. RCA Records. Web. 28 Nov 2013. Saleem, Asim. “Front of an audio cassette.” 2009. Photograph. Wikimedia Commons. Web. 28 Nov 2013. San, Igor. “Grumpy Cat.” 2012. Graphic. DeviantArt.com. Web. 28 Nov 2013. Sockwell, Felix. iTunes Logo. 2012. Logo. Apple.com. Web. 28 Nov 2013. Thomson, Adrian. “Lady Gaga performing "Bad Romance" druing The Born This Way Ball Tour.” 2012. Photograph. Wikimedia Commons, Perth, Australia. Web. 28 Nov 2013. Vinocur, Jeffrey. “Jon Huntsman Hall, home of the Wharton School of the University of Pennsylvania.” 2006. Photograph. Wikimedia Commons, Philadelphia, Pennsylvania. Web. 28 Nov 2013. Wharton School of Business Logo. 2002. Logo. Upenn.edu. Web. 28 Nov 2013. Wilsson, Christian. Spotify Logo. 2012. Logo. Spotify.com. Web. 28 Nov 2013.