1. Display Features

2. Visual Merchandising
All of the physical elements that merchandisers use to project an image to customers
Projects an image
Promotes interest in merchandise or services
Encourages purchasing
Reinforces satisfaction

3. Elements of Visual Merchandising
Storefront
Store Layout
Store Interior
Interior Displays

4. Storefront Projects brand identity
The exterior of a business.
Signs
Marquee
Entrances
Window Display
Projects brand identity
Helps the company distinguish itself

5. Storefront Examples:

6. Store Layout Selling Space Storage Space Personnel Space
Refers to ways that stores use floor space to facilitate and promote sales and serve customers.
A typical store layout divides a store into four distinct spaces:
Selling Space
Storage Space
Personnel Space
Customer Space
Store layout planners and visual merchandisers design specific traffic patterns to encourage browsing and impulse shopping.

7. Super Wal-Mart Layout

8. Typical Grocery Store Layout

9. Clothing Store Layout

10. Store Interior Color, lighting, graphics, and paint Fixtures
Permanent or movable store furnishings that hold and display merchandise.
Basic types include: display cases, tables, counters, floor and wall shelving units, racks, bins, and stands.

11. Interior Displays The five types: Architectural Displays
Store Decorations
Open Displays
Closed Displays
Point-of-Purchase Displays

12. Architectural Display
Consist of model rooms
Allows customers to see how merchandising might look in home
Ex: IKEA, furniture stores, etc.

13. Store Decorations
Displays that often coincide with seasons or holidays.
Banners, signs, and props to create atmosphere.

14. Open Displays Allow customers to handle and examine merchandise
Without help of salesperson
Examples:
Tables and shelves for groceries
Countertop and shelf displays for cosmetics

15. Closed Displays Allows customers to see but not handle merchandise
Typical in jewelry stores or where security or breakage is a concern.

16. Point-of-Purchase Displays
Designed to promote impulse purchases.
Usually more effective at supporting new products than established ones.

17. Can You Guess?
Open Display

18. Display Design and Preparation
In retail, a display has about 4-6 seconds to attract a customer’s attention, create a desire, and sell a product.

19. Steps in Designing a Display
All display design and selection involves the following steps
Selecting merchandise for display
Selecting the display type
Choosing a setting
Manipulating artistic elements
Evaluating completed displays

20. Manipulating Artistic Elements
Things to consider:
Line
Color
Shape
Direction
Focal point
Texture
Proportion
Balance
Motion
Lighting

21. What would you change?