1. DONNA HAMILTON Assistant Vice President Web Communications

2. Reaching our audience where they are.

3. Half of students have looked at a campus website on a mobile device.* 33.5 million mobile phone owners now watch video on their phones. ^ Smartphone users now outnumber users of more basic mobile phones within the national adult population. + 67% of adults ages 18-24 own smartphones. + * Noel-Levitz; ^ Nielsenwire, May 3, 2012; + Pew Internet, March 1, 2012

4. Update contact information Volunteer registration form Mobile giving form – for all of UC, not just alumni Linked from m.uc.edu and m.uc.edu/alumni

5. Alumni Mobile Promotion Timeline & Next Steps Mid-May 2012 In conjunction with Alumni Weekend Foursquare Check-in Challenge Introduce mobile giving message Preview year-end alumni participation campaign

6. Mobile Resources Mobile site m.uc.edu Mobile Help uc.edu/mobilehelp

13. Why Pinterest? engagement, helps people become more familiar with UC, can drive traffic to website. Especially good to promote our beautiful campus – one of our differentiators – and visual news/items. Visibility

14. ProudlyCincy strategy support fundraising goals cultivate alumni engagement Determine relevance find niche test and learn Collaborate with UC

15. UofCincy repins items Extra traffic to gobearcats website.

17. Why should I use it?

18. Which medium is best?

19. How many hours do I need to spend?

20. How do I know if we’re successful?

21. Sproutsocial.com

23. uc.edu/ucomm/web/social_media/resources.html OR uc.edu/web and navigate to desired resources

24. DONNA HAMILTON Donna.Hamilton@uc.edu @uofcincy @ucwebcomm @dhamilton007