1. A Closer Look at the Mobile Advertising Market in the Middle East
The first mobile advertising network in the middle east

2. Global view on Telecom and Mobile Ads
5.9
billion mobile subscribers
(87% of the world population)
10%
Of the overall digital spend is targeted towards Mobile Ads
$28.6
Billion is the expected spend on Mobile Ads Globally in year 2016
$17.5
billion (mobile apps marketplace by 2012)
$14.8
Billion is the expected spend on Mobile Ads in the US in 2016

3. 250 43 104% $44 A Closer Look At MENA million mobile subscriber in
Middle East by 2012 43
million mobile internet consumers in MENA
(45% of internet users)
104%
(CAGR) is the growth in Mobile Data Traffic in the region
$44
million (mobile display ad spend in ME & Africa by 2012)

4. MENA Reach

5. A Closer Look At Our Reach-Share Per Age And Gender
Young and dynamic audience
50%
between 15 & 27
years old
40%
between 27 & 37
10%
37+ years old
16 Million
10 Million
Males vs. Females

6. Share Per Operating System

7. Top Performing Categories1
Social Messaging Apps 2
Games 3
Video Streaming 4
Entertainment 5
Sport & News

8. Tablets, Substantial Impact On Mobile Advertising
Provides higher engagement
Gives you a reach to affluent audience
Perfect for rich media execution
Growing rapidly in our region
“Tablets generate 3.4 times more traffic than the average smartphone”

9. Reach On Tablets
850,000 UU/M
500,000 UU/M

10. Advertisers’ campaign goals
Source: AdFalcon, 2011 & 2012
Data is based on the number of impressions we served up to date .

11. Types of Mobile Ads in the region
Simple text banner
Dynamic mobile banner
Rich media ads

12. What about Rich Media Ads?

13. Rich Media Ads
Almost 70% of our customers are interested in Rich Media Ads
Used for Brand Awareness, Generating Leads and launching new products
They are more engaging and offer a better user experience
Can be used as a mini mobile portal

14. What kind of banners attract mobile users in the region?

15. What banners attract mobile users in the region?
Of course, it all depends on the product being offered
Other factors:
Ads with a clear call to action message do well
Ambiguity sometime works since people click on Ads to know more…but do not expect a high conversion rate
Ads that are in both, Arabic and English

16. How long will an ad banner stay attractive?

17. How long will an ad banner stay attractive?
It all depends on:
How engaging is the banner
How interesting the Product/Service is for the audience
In General an Ad banner will have high CTR in the first 4 weeks!
Afterwards, the CTR will decrease until it reaches a stable point
What to do:
Use multiple banners with different messages and look & feel for the same campaign from the first day
Change the banners every now and then

18. Several Layers Of Targeting To Ensure The Maximum ROI
Device & OS
Telco
Device Model
Location
Age &
Gender
Category
Time of
Day

19. The Most Hot Business Sectors To Ride The Mobile Wave
Traditional competition are increasing on search and display
Cost per lead is very attractive when using mobile advertising
Higher CTRs

20. Case Studies

21. Case Studies Automotive: Ford Explorer 2012 brand awareness
Objective: Create brand awareness for the new Ford
Explorer 2012
Targeting: Elite devices & Tablets
Duration: 3 weeks
Highest CTR: 0.39%
• Performance measuring & tracking (24/7)
• Creative & Mobile Rich Media by AdFalcon

22. Automotive: Infiniti Test Drive
Case Studies
Automotive: Infiniti Test Drive
Objective: Cost effective Mobile Campaign to acquire
new leads
Targeting: Elite devices, Tablets & NOKIA Phones
Duration: 2 weeks
Highest CTR: 1.4%
• Performance measuring & tracking (24/7)
• Creative & mobile landing pages by AdFalcon

23. Travel & Tourism : ITC Ticket Offers
Case Studies
Travel & Tourism : ITC Ticket Offers
Objective: Increase Ticket purchase via introducing a promotional offer
Targeting: Elite devices, Tablets & NOKIA Phones
Duration: 10 days
Highest CTR: 0.9%
• Performance measuring & tracking (24/7)
• Creative & mobile landing pages by AdFalcon

24. Case Studies
Travel & Tourism : Al Tayyar Campaign

25. Case Studies Telco Operators: UMNIAH Blackberry Promotion
Objective: Promoting the service across the
competitors network
Targeting: Jordan : Zain & Orange
Duration: 3 weeks
Average CTR: 0.5%
• CPM campaign across all AdFalcon Premium
publishers inventory in Jordan
• Creative, mobile registration form & mobile
landing pages by AdFalcon

26. Case Studies Telco Operators: Zain LG Optimus 4X promotion
Objective: Introduce the LG Optimus 4X HD smart phone & highlight it's awe inspiring features to audiences.
Targeting: Jordan (all phones across all telecoms)
Duration: 3 weeks
Highest CTR: 1.05%
• CPM campaign across all AdFalcon Premium
publishers inventory in Jordan
• Creative & mobile
landing pages by AdFalcon

27. Case Studies Telco Operators: UMNIAH Evo 3G
Objective: To introduce the new EVO 3G services to consumers in Jordan and create brand awareness across all mobile phone users within all the networks.
Targeting: Jordan (all phones across all telecoms)
Duration: 4 weeks
Highest CTR: 1.3%
• CPM campaign across all AdFalcon Premium
publishers inventory in Jordan
• Creative & mobile
landing pages by AdFalcon

28. Case Studies Digital Entertainment: GETMO
Objective: Drive more revenues from mobile content
by directing people to Getmo mobile
landing pages.
Targeting: KSA Operators (Zain & Mobily) & Symbian OS
Duration: 4 week
Average CTR: 1.5%
• Performance measuring & tracking (24/7)

29. Case Studies App: Yoke Messenger
Objective: Introduce the Yoke Messenger and its features to the mobile users in Kuwait, and Saudi Arabia and increase number of downloads.
Targeting: KSA, Kuwait
Duration: 7 week
Highest CTR: 0.88%
• Performance measuring & tracking (24/7)
• Cost per download was 50% below global average

30. You need to know about mobile advertising networks
3 Facts
You need to know about mobile advertising networks

31. Facts about the mobile ad networks1
No mobile ad network is dominant 2
No one really knows which mobile ad network is the biggest 3
Mobile ad networks are
not created alike

32. AdFalcon at a Glance
Established in 2010 (with offices in Dubai, Amman)
2,000 + local mobile apps and sites
Accessing more than 40,000 apps and sites through global alliances and strategic partnerships
More than 50 advertisers campaigns
per month
Full-turnkey mobile advertisement
Rich Media creative expertise + mobile landing
pages

33. Thank You! Wael Quader CEO waelq@noqoush.com www.AdFalcon.com