2. High pedagogical value Accredited In April 2006, the L’Oréal EStrat was awarded the CEL Accreditation (Technology- Enhanced Learning Program) from EFMD (European Foundation of Management Development). This accreditation officially recognizes, at a worldwide level, that the L’Oréal EStrat is a program bridging the educational and professional world and providing an innovative and rich learning experience to students who participate in the program. In July 2007, the L’Oréal EStrat has also developed a Sustaining Partnership with the AACSB International (The Association to Advance Collegiate Schools of Business) in order to promote a common pedagogical approach.

3. Why use a business simulation? StratX simulations are used in 27 of the world’s top 30 business schools Hands-on response to market challenges Based on real industry data Risk-free platform to test strategies Builds a common approach & language Focuses on competitive thinking Reinforces team building & best practice sharing Illustrates gaps between analysis, planning & action Presents powerful graphics for clear understanding (market share, balance sheets, perceptual maps...) Help students optimise market performance/focus

4. Mutual benefices A unique professional experience - « Learning by doing » Ability to discover the Beauty Industry from the inside Fast track access to managers at L’Oréal To gain access to top quality and proven teaching material: Close to market reality Pedagogical quality Interactive & fun To measure best students in an international benchmark To invite top level L’Oréal executives as guest speakers To reinforce L’Oréal’s involvement in management education and collaboration with universities & professors. To show the Beauty Industry from the inside To pursue our investment in developing junior talent To attract & recruit high caliber international profiles.

5. Calendar REGISTRATION PERIOD (3 students team) 3rd November – 17th January 2009 ROUND 1 5th January – 20th January 2009 ROUND 2 - 5 23rd January – 9th February 2009 SEMI FINALS – ROUND6 + Business Plan 13th February– 27th February 2009 INTERNATIONAL FINALS 16th April 2009

6. Professors testimonials “A wonderful concept, brilliant structure, convergent corporate environment, business ambience, global culture and finally but most importantly, an amazing intellectual challenge. I fully recommend this experience to every Undergraduate and MBA students to get to know the beat of Business Decisions and Live experiences” Dr./Prof. M. Scalem, Indian Institute of Management, Indore, India “this is real life”! “The feedback from our students has been great. They learned a lot from the practical experience and the direct contact with the company; and when I talked to students who did the game two years ago, they say “this is real life”! Professor Benjamin Trespe, EBS Oestrich Winkel, Germany