1. Eyeblaster Casual Games / Downloadable Try and Buy Model

2. Eyeblaster Overview The Global Leader in Digital Advertising Eyeblaster is the global leader in rich media advertising technology and the provider of the Eyeblaster Rich Media Platform (RMP) Founded in 1999 15 Offices in 11 countries More than 100 employees Used by thousands of agencies, publishers and creative shops 800 live campaign at any given moment Serving billion of impression every month

3. Eyeblaster Delivers Global Reach United States  New York  Chicago  Detroit  Los Angeles  San Francisco International  UK  Australia  Brazil  China  France  Germany  Japan  The Netherlands  Spain  Israel 15 Offices in 11 Countries:

4. Eyeblaster The Rich Media Partner for Publishers, Agencies and Advertisers Around the World A small sample of clients

5. Newspapers Local/National Spot Magazines Radio Network TV Cable Yellow Pages Online Outdoor Local/Regional Cable Syndication The Advertising Marketplace, 2005 Total Ad Spending = $190.2 Billion; Up 4.8% from 2004 Source: Jack Myers 12/2004

6. Newspapers Local/National Spot Magazines Radio Network TV Cable Yellow Pages Online Outdoor Local/Regional Cable Syndication up 4.1% up 1.5% up 4.0% up 2% up 4% up 9.2% flat up 30% up 4% up 9.8% up 3% The Advertising Marketplace Online Advertising Spending Will Increased 30% in 2005 Source: Jack Myers 12/2004

7. The Online Marketplace In 2005, Traditional Advertisers Increased Online Spending by 20% Traditional advertisers with significant online activity include… Source: Advertising.com Annual Survey 2/2005/ Nielsen NetRatings 2005

8. Expandable Caesars 24/7 Ray Phantom of the Opera Polite Floating Eyeblaster Ad Formats (Click for Demo) Video and Interactivity Easily Integrates Into Any Ad Format Push Down Nike Synchronized Bahamas Air MSN Music Behavioral Nissan Full Page Overlay Pre – Game Video Levis VideoStrip Alexander Commercial Break L’Oreal

9. Mobile Devices Interactive TV Games WWW Eyeblaster Platform The Gateway Into New Digital Channels

10. Unified Planning/Trafficking Mobile Devices Interactive TV Games WWW Unified Serving/OptimizationUnified Result Analysis Multiple Marketing Channels Eyeblaster Platform Unified Digital Marketing Solutions

11. Casual Game / Downloadable Try and Buy Model 98% of downloaded games are cost generators 500M downloads in 2005 Only 10M transactions completed (2%) 490M game downloads provided for free Game download generated cost for destination sites

12. EB In Game Ads Solution for Casual Games Turn costs into profits –Monetize the trial mode –Enable price discrimination –Provide extended revenue generating trial mode $19 - No Ads $5 - Some Ads Free - Ads Supported

13. EB In Game Ads Solution for Casual Games Unique Capabilities –Video ads integration (Patent pending) –Robust backend system (Fully operational for 6 years) –Advanced ad policy –Complete value change support Game developer Game publisher Distributor / Destination site

14. Enabling Inventory In Game Events & Ad Policy Driven Game 1 Internal Communication Layer Game 2 EB Client DRM Component Notifying Event Type (1,2,3 etc) Report on Scenario in Game (Start, Level Change, Stage change) Create Container per ad policy Events Manager (Timer, Counter, Ad allocation) External Communication Layer EB Game Server EB Client Cache on PC 1 4 2,3 5

15. Client Server Exchange Minimum Setting On Client Side Game 1 EB Client Game 2 EB Client User PC User open the game > client send log in message with: User ID Game ID Distributor ID Publisher ID Developer ID Server respond with events plan & publisher ads server EB Game Server

16. EB In Game Ads Solution for Casual Games Demo

17. General Flow Value Chain Support

18. Ad Policy Value Chain Support

19. Market Overview Types of Ads TypeDescriptionEB SolutionMarket Size 2004 Market Size 2009 In BrowserPre-game ads for games played in browser AvailableN/A WrapperPre-game ads for downloadable games AvailableN/A In GameRotating ads integrated in game play Q1 06$10 Million$534 Million AdvergameTailored gameN/A$110 Million$266 Million

20. Value Chain Casual Games Ads Solution Interested in ad supported model Possible. In Development Content OwnersTechnologyMedia BuyersMedia Sellers General Input Business Model Who Interested Charge for Inventory Charge for Tech Cut from Inventory sellCharge Advertisers WT, Idigicon, Popcap, Game House, Playfirst EB EYENET Current EB Customers Third Party Money Flow Pay 100% $10 - $50 CPM Cut 30% - 45% $3 - $22.5 CPM Charge 10%-20% $1-$5 CPM Charge 40% - 60% $4 - $30 CPM Highly Interested