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Published byDouglas Hines Modified over 9 years ago
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BFBI's Profile About BFBI Marketing Sales Tactics Ad. / Promotions _____________ BFBI's Product BZC-A1 Tri-BZC ( Black ) Tri-BZC ( Pink ) Investor Relations Strategy Analysis Competitive Market _____________ BFBI's Services Services About BFBI Marketing Sales Tactics Ad. / Promotions BZC-A1 Tri-BZC ( Black ) Tri-BZC ( Pink ) Strategy Competitive Market Services
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As the increasing of oil price and unstable economy, and the decreasing of parking lot and living space, folding bike seems to be a trend in the market. It is saving energy sourcesand money. And protecting the earth, and making the environment better.
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Because of the folding bike. Now the bicycle market is no longer traditional in the past. Bicycle has change a lot; its market need, growing potential, sale quantity, and sharing rate are more steadily. And its price is not so expensive. We hope that we can achieve our product in market need, growing potential, sale quantity, and sharing rate are high; yet it price is low. Our target market and customers are not only in Taiwan but also in the whole global. We are going to positioning our brand and product in the international market for high-level brand.
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Advertising / Promotions Routine work Special events Other activities
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Frame : 20" folding AL 7005 Alloy Fork : High-tensile steel Headset : Threaded 1" Rims : Alloy 20" Hubs : Alloy nutted 28° Tires : Kenda 20x1.75 Spokes : 14G Stainless 28° Front Derailleur : N/A Rear Derailleur : Shimano TY18SS Shifters : Twist, 6 Speed Chain : KMC Z51 Crankset : Alloy w/40T & Chainguard Bottom Bracket : VP-B32 Freewheel : Shimano 11-28, 6 Speed Pedals : Foldable right side Seatpost : CP 400mm Saddle : BZC Comfort Handlebar : 600W x 100H, Black Stem : Steel, Black Grips : Krayton Brake Levers : Alloy Brakes : Alloy Linear Pull Color : Liquid Chrome Frame Size : 1-size Extras : Bell, fenders, kickstand, carrier BZC-A1
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Bike Weight : 10 kgs Frame : 7000 Series Aluminum Drive Train : Kevlar Greaseless Belt Drive (up to 50,000 miles) Wheels : Alloy 16" Rim Brakes : Disc Brakes Speeds : Single Speed Folded Size : 45" x 20" x 9"(114cm x 51cm x 23cm) Grip : Gel Bottom Bracket : Welded Luggage Rack : Plastic or Alloy new option Weight Limit : 100 kgs Height Limit : 153cm – 193cm Tri-BZC ( Black & Pink )
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Key competitive capabilities Key competitive weaknesses Implementing strategy
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Industry overview Changes in the industries Opportunities Threats and risks
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The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs and buying decisions
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