1. LITERARY ELEMENTS and LANGUAGE TERMS
Argument and Rhetoric

2. Argument, Persuasion, and Rhetoric
Rhetoric: the art of using language purposefully; When trying to argue and persuade someone of something, we think carefully of how we might best achieve our goal, and we pick particular words because of their effect.

3. Style of an Argument
Example: “Yesterday, December 7th, a date which will live in infamy -- the United States of America was suddenly and deliberately attacked by naval and air forces of the Empire of Japan.” – President Franklin Delano Roosevelt

4. Style of an Argument
Persuasion: To cause a person to believe or do something by reasoning with him or her.
Example: “Friends, Romans, countrymen, lend me your ears; / I come to bury Caesar, not to praise him; / The evil that men do lives after them, / The good is oft interred with their bones, / So let it be with Caesar ... “

5. Style of an Argument
Argument: Expresses a position on an issue and supports that position with reasons and evidence. An argument often takes into account other points of view, anticipating and answers objects that opponents to the issue might raise.
Counterargument: An argument made to oppose another argument. A good argument anticipates opposing viewpoints and provides counterarguments to refute (disprove) or answer them.

6. Fact or Opinion
Fact: A statement that can be verified as correct or incorrect
Opinion: A personal feeling or judgment about something. Typically, we persuade people to agree with our opinions by using facts to support those opinions. Beware of words such as “everyone,” “all” “believe,” “worst,” “seems,” “best,” “think,” and “better,” all of which indicate that you are dealing with an opinion and not a fact.

7. Fact or Opinion: You decide.
Everyone loves chocolate.
New York is the largest city in the United States.
I believe that the beach is the best place to vacation.
I think the main character in the movie is hilarious.
April is one of the Spring months.
You are the best dancer in the whole school.
Brian Cushing was just voted NFL Defensive Rookie of the Year.
Dogs are superior to cats.

8. Constructing Arguments
Issues: Points at which individuals disagree. The large questions underlying people's opinions.
Positions: The opinion formed by an individual on an issue. The way the individual ANSWERS the question posed by the issue. Based on our positions, we make…
Assertions: A statement offered as truth, which is actually an opinion. An assertion is the foundation of every argument.

9. Successful arguments must…
Have or develop several solid, logically-based reasons to support your assertion. “Logically” implies that they must be reasons that can be supported with evidence.
Target your reasons for the specific audience you are trying to convince. You must know who you are trying to persuade, otherwise you have a moot point.
Provide the counter arguments with appropriate rebuttals in order to weaken the opposition’s argument.
Use persuasive appeals and rhetorical devices appropriately and effectively.

10. The Three Persuasive Appeals

11. Logos 
An appeal to logic or rational reasoning. If you can explain real-life cause and effect and if/then situations, and make reasonable comparisons using facts and figures that can be verified, then you are using logos.
Example: “Dad, you should let me drive to school today, because I have to go straight from school to a doctor’s appointment at 3:00, and I will be late to my appointment if I walk to school rather than drive.”

12.  Ethos
An appeal based on the character of the speaker. This appeal is based on whether or not the audience perceives the speaker as someone who is morally competent, trustworthy, and knowledgeable on the subject about which s/he is speaking.
Example: “Dad, you know I have always been a responsible son and I never taken advantage of the privilege to drive, and I know that you would not want me to miss my doctor’s appointment, as the school requires I have a physical before playing football; therefore, you should let me drive to school so that I may fulfill my obligation.”

13. Pathos
An appeal to emotions or feelings including fear, humor, romance, compassion, etc. This includes the use of loaded language.
Example: “Dad, I feel really sick today… and you know I love school and would never want to miss any of my classes… so you should let me drive to school today so I can go to the doctor right after school before this gets any worse; and in my weakened condition it would be hard to walk all the way there.”

14. Rhetorical Structures and Devices
Repetition: uses the same word or words more than once for emphasis
Example:
Let there be justice for all, Let there be peace for all, Let there be work, break, water, and salt for all.
- from “Glory and Hope” by Nelson Mandela

15. Rhetorical Structures And Devices
Parallelism: repetition of words, phrases, or sentences that have the same grammatical structure or that state a similar idea
Example: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, It was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness…”
Analogy: a comparison made between two things to show how they are alike in some respects; all similes and metaphors are analogies
Extended Metaphor: A figure of speech that compares two essentially unlike things at length and in several ways.
Example: “All the world’s a stage, And all the men and women are merely players…Last scene of all, that ends this strange eventful history…” – William Shakespeare

16. Rhetorical Structures And Devices
Colloquialism: informal words or expressions not usually acceptable in formal speech or writing
Examples: “y'all,” “Gonna,” “ain't nothin‘,” “I’m fixing to _______,” “Okeydoke”
Syllogism: a three-part deductive argument in which a conclusion is based on a major premise and a minor premise
Example: “All men are mortal (major); Socrates is a man (minor); therefore, Socrates is mortal.”
Major premise: All M are P.
Minor premise: All S are M.
Conclusion: All S are P.

17. Rhetorical Structures And Devices
Paradox: an apparently contradictory statement that actually reveals some truth
Examples: “Everyone is completely unique, just like everyone else.”
“Some day you will be old enough to start reading fairy tales again." -The Lion, the Witch, and the Wardrobe
Each new power won by man is a power over man as well. Each advance leaves him weaker as well as stronger.-C. S. Lewis
Exception Paradox: "If there is an exception to every rule, then every rule must have at least one exception, the exception to this one being that it has no exception;”
Petronius’ Paradox: "Practice moderation in all things. Including moderation."

18. Rhetorical Structures And Devices
Oxymoron: a concise paradox that brings together two contradictory terms
Examples: “jumbo shrimp,” “act naturally,” “found missing,” “genuine imitation,” “good grief”
Antithesis: A statement in which two opposing ideas are balanced
Example: “It was the best of times, it was the worst of times…”

19. Rhetorical Structures And Devices
Anecdote: Very brief account of an incident.
Example: In her essay, “Homeless” Anna Quindlen uses an anecdote about a homeless woman to introduce a discussion of homelessness.
Truism: A statement, the truth of which is obvious or well- known.
Proverb: A saying that briefly and memorably expresses some recognized wisdom or truth about life
Examples: “Still waters run deep.” “A penny saved is a penny earned.” “A friend in need is a friend indeed.” “Time and tide wait for no man.”

20. Rhetorical Structures And Devices
Sarcasm: A kind of particularly cutting irony. Generally, sarcasm is the taunting use of praise to mean its opposite – that is, to insult someone or something.
Example: Saying, “Nice shoes” in a way that makes it clear that you believe the shoes to be hideous.
Satire: A literary technique in which ideas, customs, behaviors, or institutions are ridiculed for the purpose of improving society. It often involves the use of irony and exaggeration to force readers to see something in a critical light.
Examples: “The Daily Show,” “The Colbert Report” & “The Onion”

21. Logical Fallacies
1. Bandwagon – Tries to get everyone to do or think the same as the crowd… “everyone’s doing it…” “Come join your friends at Chili’s, where the fun is.” 2. Testimonial – When someone is trying to tell you THEIR experience about an issue and how they handled it Have you ever had trouble losing weight? So did I, until I took SlimQuick! Now I’m 30 pounds lighter and I have my life back.”

22. Logical Fallacies
3. Unproven Generalization– A statement that no one is likely to prove, disprove, or even challenge, and there are likely not any facts to back it up. Extreme words are often used to make the statement sound more valid (always, never, all, none, etc.) “Four out of five athletes prefer the taste of Gatorade to Powerade.” 4. Overgeneralization – A generalization that is too broad; Often uses words like “all,” “everyone,” “every time,” “anything,” “no one,” and “none.” “No one cares that there is not enough parking downtown.”

23. Logical Fallacies
5. Stereotyping – A dangerous type of overgeneralization. Stereotypes are broad statements about people on the basis of their gender, ethnicity, race, political affiliation, religious affiliation, etc. “The only thing members of that political group care about is taxing people.” 6. Circular Reasoning – Supporting a statement by simply repeating it in different words. “Teenagers should avoid fad diets, because it is important for adolescents to stay away from popular weight-loss plans.”

24. Logical Fallacies
7. False Cause and Effect – When a reason is given for the desire, but the reason has nothing to do with the situations. “The eldest child should always get first choice because she is older.” “The mayor declared a get-tough crime policy and, sure enough, crime rates dropped.” 8.Oversimplification – An explanation of a complex situation or problem as if it were much simpler than it is. “Making the team depends on whether or not the coach likes you.”

25. Logical Fallacies
9. Evading the Issue – Refuting an objection with arguments and evidence that do not address its central point.
“Yes, I broke my campaign promise not to raise taxes, but these higher taxes have led to increases in police patrols, paved highways, and smaller class sizes in schools.”

26. Argument Structure