2. HillingdonFirst – RFID Europe Purpose and Applications Implementation Method Outcomes Questions and Answers

3. Why HillingdonFirst? Privilege Card for Hillingdon Residents Multi-Application Residents Card Modernise Access to Services Efficiencies – One Card Does All

4. Multi-Application Smartcard Library Card Preferential Parking Rates Free Access to Civic Amenity Site Discounts in over 350 outlets around the borough Based on what Residents want…

5. Do residents want a card?

6. What do you want a card to do?

7. What rewards and benefits?

8. Implementation Method Managed by Customer Contact Centre (ONYX) CRM Bulk Issue – 193,000 Registered Voters Interfaces - Data Merge – De-Duplicate

9. Clever Stuff! Library System - CRM ‘Look-Up Helper’ Parking Machines with Contactless Readers, Hotlists and ‘Passback’ Security

11. Outcomes – Take Up 160,000+ HillingdonFirst cards issued to residents 250,000+ Uses of a HillingdonFirst card for preferential parking rates 60,000+ unique cards used for parking and libraries

12. Further Outcomes Improved Partnership with Local Business Promotion of Library Services Better customer relationship data Card Infrastructure in place for future plans

13. What Next? Leisure Services Schools ‘Junior’ Card Cash Collection

14. HillingdonFirst Partners Burall Infosmart Ltd – Bureau Services and Card Supply Smartran Ltd – Implementation Business Partner Smart Citizen Ltd – Smart Connect CMS, Card Map Sector UK Ltd – CRM Development Drek Associates – Loyalty Scheme Marketing Metric Ltd – Parking Machine Development and Supply Sirsi-Dynix – Library System Enhancements