1. © 2003 Wyeth. September 6, 2015 Wyeth Intranet Content Management Joanne Jackson, Associate Director Global Web Technologies June 2008

2. Agenda  Intranet Overview  Content Management Problems  WebBuilder  Timeline  Highlights  User Feedback  Process & Governance  Lessons Learned

3. About Wyeth  Global leader in the pharmaceutical industry  45,000+ employees  120 locations around the world  $21B annual sales  Pharmaceuticals, Consumer Health, Animal Health products

4. Intranet Overview  Inside Wyeth receives 39,000+ unique visitors per month – 85% of all employees  1.2 million visits per month  Key Intranet Services  Content management: WebBuilder, Interwoven TeamSite  Search: Google Search Appliance  Web analytics: WebTrends  Collaboration: eRoom

5. Content Management Problems  Problems with existing solutions, before WebBuilder  Multiple solutions to meet different needs.  Technology and cost barriers to entry.  Difficult to maintain content.

6. WebBuilder  Vision  Provide a powerful and easy to use platform for communicating and sharing information on the Wyeth intranet  Remove technology bottlenecks  Eliminate licensing costs and need to hire experts

7. WebBuilder Timeline Concept Jul 2006 Plan Oct 2006 Develop Dec 2006 Launch Mar 2007 Initial idea proposed by legacy CMS architect Determine scope Build consensus Select team Plan approach Define requirements Code Test Maintain buy-in Generate excitement Pilot with local users Address issues General availability June 2007

8. WebBuilder Highlights  Point and click  “If you can use Powerpoint you can use WebBuilder”  Build pages by selecting webparts:  Text & graphics - Quick Links  Forms - Document Lists  Announcements - Tabbed content  Drag and drop  Easy to rearrange pages and navigation  Self-service security

9. WebBuilder Site Functions Edit Site button offers all site administrator functions. Visible only to WebBuilder site admins. Changes are made directly to the live site.

10. WebBuilder - Announcements An announce- ments webpart. Admins edit webpart settings to add new items and configure the display.

11. WebBuilder - Forms

12. WebBuilder Numbers Scope: US, ex-US, English, other languages

13. User Feedback  82% of survey respondents said:  WebBuilder contains all the features they need  WebBuilder is easy to use  Survey comments:  “ This tool is excellent. I took the class on Monday and by Tuesday I had our whole site built!”  “Great tool. Hope to have all of Andover using this tool as a standard for web development.”  “Once a user is set up with WebBuilder, I don’t have to sit with them everytime they need to make a change. Some people always wanted me to sit with them for every change.”

14. Complete online form Build new site Plan new site Site reviewed and approved by cross-divisional governance group Launch new site Support provided by web operations team Monthly education forums 1 3 4 6 5 2 Process and Governance

15. Lessons Learned  Develop capabilities for the 80%.  Build and maintain buy-in at management and users levels both.  Cultivate a super user group for assisting other users. Use this group for testing new ideas.