1. RELAY FOR LIFE OF ST MARY’S COUNTY 1 2015 STREETS OF AMERICA WELCOME TO 2015 TEAM CAPTAIN UNIVERSITY

2. Agenda 6:30 – 6:40 Welcome and Introductions 6:40 – 6:55Accounting Overview 6:55 – 7:20 Online and Marketing Tools 7:20 – 7:30Fundraising Opportunities & “Ask Jen” 7:30 – 7:45Important Event Information 7:45 – 8:00 Questions and Announcements

3. Event Leadership Team MelanieSmithEvent Lead TomCavanaghEvent Co Lead BarbaraAndersonACS CAN RonBaileyLogistics & Brick Sales EuniceBensonSurvivor Caregiver Dev (Door Prizes) KeithBradyCommunity Champion StephanieCarrollSurvivor Caregiver Dev (Reception) RussellCarrollSurvivor Caregiver Dev (Reception) LilyCavanaghMission Lead SarahDudleyEntertainment Lead ChristyGillilandMarketing Lead JoanneGoldwater-DementSurvivor/Caregiver Dev Co Lead FranciHillLuminaria Lead JeniferKearnsFundraising Lead DonnaLevayAccounting Lead CarolLowmillerYouth Champion MelissaMaginLogistics JanetShlegleAccounting and Survivor Caregiver Dev DavidSmithOnline & Logistics Lead PollyTraynhamSurvivor Development TerriWheelerSurvivor/Caregiver Dev Co Lead SusanConnellyAmerican Cancer Society

4. RELAY FOR LIFE OF ST MARY’S COUNTY 4 2015 STREETS OF AMERICA Accounting Overview Donna Levay Accounting Lead accounting@stmarysrelay.org

5. Team Accounting Sheet (Team Info) St Mary’s County Identify that this is for the St Mary’s County Relay For Life. Identify your team by writing in your Team Name, Team Captain’s Name and the Date. Phone Number and Email Address may also be useful if there is any discrepancies found when processing your form.

6. Team Accounting Sheet (Detail) Identify each team member who is turning in money. Be sure to enter the name as it appears on the team website or on the paper registration form. (For example, if someone has registered as William Smith don’t write Bubba Smith on this form.) If you’re enclosing money for multiple registrations or team fundraising, you can enter the word “TEAM” as the participant’s name. You can also identify the Team Fundraising Activity.

7. Team Accounting Sheet (Registrations) If multiple people have turned in registration forms and money, you can do one entry for “TEAM” and include the total for all registration, rather than recording a separate line for each team member. If you are turning in registration money for members who registered on- line, you will need to specify the members’ names.

8. Team Accounting Sheet (Donations) Donations collected by the Team Member or earned by participating in fundraising activities.

9. Team Accounting Sheet (Luminaria) The suggested donation is $10 for each luminaria. Some people choose to donate more. If an individual donates more, the entire amount posted on the luminaria form must be posted to the luminaria column, as this money is deposited in a separate account. For example, if someone donates $50 for one luminaria, it must be recorded as $50 in luminaria and not $10 for luminaria and $40 for Other Fundraising.

10. Team Accounting Sheet (Other) Other fundraising includes all other individual or team fundraising activities. This may include money from the ACS Car Raffle or the Blue Crab’s Baseball Vouchers or Brick Sales

11. Team Accounting Sheet (Total) All money recorded on the line should total the number reflected in the Total column. There is also a new column that asks ‘Divide Evenly Among Team’ (not shown)

12. All money recorded in the individual columns should be totaled and reflected on the summary line at the bottom of the form. Team Accounting Sheet (Grand Totals)

13. Team Accounting Sheet (Signature) After verifying the data on the Team Accounting Sheet, the Team Captain should sign and date the form. Then the Team Captain should transfer the numbers to the Team Registration / Donation Envelope.

14. Team Member Donation Envelopes (Back)

15. Team Member Donation Envelopes St Mary’s County 6-6-2015 Enter Team Name, your Name, Phone Number and E-mail Address. (In case we have questions regarding the donations turned in.) Always enter ‘St Mary’s County’ on the “Relay For Life of” line.

16. Please help us with Accounting! Ensure all checks are payable to the “American Cancer Society”, “ACS” or “Relay For Life”. Convert change into bills or checks. NO CHANGE PLEASE Covert small bills to large bills. Please DO NOT mail CASH or any donations to the P.O.Box

17. RELAY FOR LIFE OF ST MARY’S COUNTY 17 2015 STREETS OF AMERICA Accounting Forms Donna Levay accounting@stmarysrelay.org Questions? Questions?

18. RELAY FOR LIFE OF ST MARY’S COUNTY 18 2015 STREETS OF AMERICA David Smith Online and Logistics Lead Online & Marketing Tools

19. Streamlined Registration 2015 Streamlined Registration Process – Completely rebuilt the registration form to make it easier and faster for you to use. – Shortened the registration form by almost half, eliminating several questions. – If you've participated in an American Cancer Society event in the past, you don't have to answer those questions again!

20. Your Dashboard Receive important news from your event committee Send your fundraising emails Download and manage your Facebook fundraising app Check your fundraising status Manage your thank- you messages to your donors.

21. Personal Page Customization Update Your Fundraising Goal Customize/Edit Your Personal Page – Page Title – Set a Custom URL – Edit Your Story – Upload a photo or video to your Personal Page Features also avialible for Teams! New Help Guides!

22. Email Statistics show that the most effective form of online fundraising is still email. The email process starts with contact management. Importing and exporting contacts, creating groups, and deleting contacts is not only easier — it’s fun! Selecting a sleek, new template and sending an email through the application is faster, so you'll be able to send more emails (and raise more money!) than ever.

23. Online Toolbox Online Toolbox and Resource Center is Available: – From Dashboard When Logged on – From Main Event Page When Not Logged In

24. Online Toolbox: Help Guides TEAM AND PARTICIPANT HELP GUIDES – Chapter 1: Register Online Chapter 1: Register Online – Chapter 2: Online Fundraising Tools - Your Relay Dashboard Chapter 2: Online Fundraising Tools - Your Relay Dashboard – Chapter 3: Managing Your Online Information Chapter 3: Managing Your Online Information – Chapter 4: Managing Your Personal Relay Website Chapter 4: Managing Your Personal Relay Website – Chapter 5: Emailing From Your Relay Dashboard Chapter 5: Emailing From Your Relay Dashboard – Chapter 6: Managing Your Fundraising Success Chapter 6: Managing Your Fundraising Success – Chapter 7: Tracking Your Team’s Efforts Chapter 7: Tracking Your Team’s Efforts – Chapter 8: Online Fundraising Tools - Team Captains Only Chapter 8: Online Fundraising Tools - Team Captains Only – Chapter 9: Donate Online Chapter 9: Donate Online

25. Online Toolbox: Forms and Documents FORMS & DOCUMENTS – Hope Brick Form - Please add a Hope Brick to the Garden of Hope in the name of someone who has been touched by cancer Hope Brick Form – Survivor Form - The American Cancer Society would like to honor your victory in the fight against cancer. Survivor Form – Accounting Guidelines - Instructions below for turning in your team money to ensure we capture the correct information Accounting Guidelines – On Site Fundraising - Used if your team will be conducting on-site fundraising On Site Fundraising – Luminaria Form - For offline luminaria purchases Luminaria Form

26. Online Toolbox: Event Marketing Press Releases – Is your fundraiser open to the public? Don’t forget to promote it! – Submit a press release and add to public calendars 2 weeks in advance. – If you need assistance writing or submitting a press release, please email Christy Gilliland at pr@stmarysrelay.org.pr@stmarysrelay.org Team fundraisers can also be posted on our website – Send who, what, where and when (at least 2 weeks in advance) to David Smith at online@stmarysrelay.orgonline@stmarysrelay.org – Include flyers as PDF documents Downloadable Tools (Online Toolbox) – Flyers 101 - The essential steps in creating an effective flyer for your event Flyers 101 – How to write a Press Release How to write a Press Release – Press Release Contacts Press Release Contacts

27. RELAY FOR LIFE OF ST MARY’S COUNTY 27 2015 STREETS OF AMERICA Online & Marketing Tools David Smith online@stmarysrelay.org Questions? Questions?

28. RELAY FOR LIFE OF ST MARY’S COUNTY 28 2015 STREETS OF AMERICA Jen Kearns Fundraising Lead Fundraising “Ask Jen”

29. Bark For Life First year was a HUGE Success – Raised over $7500 August 8 th 2015 Lancaster Park, Lexington Park MD Looking for ELT for Bark For Life Sponsors and Team participation

30. RELAY FOR LIFE OF ST MARY’S COUNTY 30 2015 STREETS OF AMERICA Barbara Anderson ACS CAN Lead ACS CAN

31. RELAY FOR LIFE OF ST MARY’S COUNTY 31 2015 STREETS OF AMERICA 2015 Relay Info Melanie Smith Event Lead Tom Cavanagh Event Co-Lead

32. 2015 Progress Towards Goals Total Dollars to Raise $260,000 Teams 104 Participants 1200 Survivors 175 Bark For Life $8000.00

33. Shout Outs Margaret Brent Panthers $3,065.00 Imagine One & Friends $2,900.00 Piney Point Beacons $2,177.90 Struttin' for Sambo! $1,890.00 Ridge Moonwalkers $1,369.56 Hollywood Elementary $1,354.00 LES Ospreys $1,215.00 Mechanicsville Mustangs $1,096.00 Evergreen Elementary $1,037.50 Avian Celebrates Life $960.00 Team Standings Danielle Welch$1,532.50 * Joan Bartz$1,532.50 * Frances Taborek$672.00 Jenifer Kearns$622.80 Melissa Magin$600.00 Teresa Spalding$500.00 Renae Redmond$496.23 Megan Heinrich$477.50 Gerald Hicks$435.00 Janet Shlegle$420.00 Participant Standings Teams: 64 Participants:262 Total Raised:$29,011

34. Relay 2015 Date: – June 6, 2015 Location: – St. Mary’s County Fairgrounds – Rain or Shine we will be fine! Survivor Reception – Same day as Relay at the fairgrounds. – Start time 3:30 Time 6PM -2AM – Trying something new this year, that we are hopeful will encourage teams to stay for the duration. – Importance of Youth Participation Forms and Chaperones, making sure all kids have rides home.

35. Relay 2015 No registration fee! – $100 raised gets membership into Hope Club, earns event T-shirt – $100.00 must be posted online by April 30 th 2015. To earn T-shirt Theme: – Streets of America Campsite Selection – Based on total dollars raised. There will be challenges and opportunities to win early campsite selections.

36. RELAY FOR LIFE OF ST MARY’S COUNTY 36 2015 STREETS OF AMERICA Draft Event Map

38. Stage/ DJ Survivor Reception Parking $ Campsites (20) Campsites (14) Campsites (20) Campsites (10) Campsites (11) Campsites ~5 Food Sites Hope Garden Campsites (20) Campsites (12) REGIS Mission/ Luminaria

40. Team Captain Meetings March 18 th, 6:00 – 8:00 PM Fairgrounds April 14 th, 6:00 – 8:00 PM Tech Center May 6 th, 5:30pm – Bank Night Only @ Lexington Park Library Last opportunity to turn in money for campsite selection May 11 th 6:00 – 8:00 PM Tech Center CAMPSITE PICK All $$ must be posted online by May 10 th. We will schedule a bank night the week prior. Bank Night at this meeting will not count towards campsite selection Onsite Fundraiser form turn in deadline. May 26 th 6:00 – 7:30 Tech Center T-shirt Pick Up Only, No Meeting.

41. RELAY FOR LIFE OF ST MARY’S COUNTY 41 2015 STREETS OF AMERICA Melanie Smith Tom Cavanagh info@stmarysrelay.org Questions? Questions?

43. Contact information: Melanie Smith, Event Lead or Tom Cavanagh, Event Co Lead info@stmarysrelay.org Susan Connelly, ACS susan.connelly@cancer.org ‘ www.relayforlife.org/stmarysmd