1. tf: (800) 288-6044 | w: www.EffectiveResources.com Barry L. Brown, SPHR, CCP President Effective Resources, Inc. October 7, 2006 Developing Credibility – The Key to Getting to the Next Level

2. tf: (800) 288-6044 | w: www.EffectiveResources.com Credibility defined … Webster defines “credible” as “that which can be believed; believable; reliable.” Other synonyms include: –Trustworthiness –Integrity –Sincerity –Honesty

3. tf: (800) 288-6044 | w: www.EffectiveResources.com Two types of credibility … Personal –Family –Friends –Neighbors Professional –Peers –Subordinates –Management –Vendors

4. tf: (800) 288-6044 | w: www.EffectiveResources.com So what’s the big deal ?? I measure up pretty good compared with others in the company. I measure up to the people I know. I’m doing pretty good. I’ve been elected to my professional association Board.

5. tf: (800) 288-6044 | w: www.EffectiveResources.com What if … Your customers were the ones giving out the raises? Your first introduction to someone new is a copy of your credibility ratings? A prospective employer knew how many reports were late, inaccurate, or meaningless and what your staff really thinks about you?

6. tf: (800) 288-6044 | w: www.EffectiveResources.com Measuring your credibility … There are five (5) questions. Rate each question from 1-5. 5 = Almost always 4 = Usually, but occasional lapses 3 = Lots of the time, but frequent lapses 2 = Some of the time 1 = Not as often as I would like

7. tf: (800) 288-6044 | w: www.EffectiveResources.com The credibility quiz … FamilyFriendsPeersStaffMgmtVendors 1.I’ll have it to you by Friday morning 2.I’ll meet you there at 2:00pm. 3.It will cost about $2,500. 4.I never got your email. 5.I’ll return your call tomorrow.

8. tf: (800) 288-6044 | w: www.EffectiveResources.com Credibility quiz … 1.I’ll have it to you by Friday morning. 2.I’ll meet you there at 2:00pm. 3.It will cost about $2,500. 4.I never got your email. 5.I’ll return your call tomorrow.

9. tf: (800) 288-6044 | w: www.EffectiveResources.com Your credibility index … If you scored less than 3 in any box, you’ve got some work to do. Do you see any patterns? Are there any differences between groups? Would the groups we used rate you any differently if they were doing the rating? Would your spouse, your best friend, your children rate you any differently?

10. tf: (800) 288-6044 | w: www.EffectiveResources.com In short … Your ratings are who you are Your ratings reflect your values Your ratings are what people say about you Your ratings are the foundation of becoming a strategic partner

11. tf: (800) 288-6044 | w: www.EffectiveResources.com Strategic partner traits … Dependable Trustworthy Change agent Proactive Team player Independent thinker Respected by others Discreet Strategic thinker Leads by example Works smart Shares the vision Understands the business of business High integrity Highly competent

12. tf: (800) 288-6044 | w: www.EffectiveResources.com Getting ready to move up … Become the administrative expert Become a leader and lead by example Become a change agent Think outside the box Understand the business of business

13. tf: (800) 288-6044 | w: www.EffectiveResources.com Become the administrative expert Get rid of paper Streamline it Maximize the software LISTEN Learn to crunch numbers Keep current KISS

14. tf: (800) 288-6044 | w: www.EffectiveResources.com Become a leader … Be empathetic Be discreet Stand your ground Learn and practice “best practices” Give credit where credit is due Improve your ratings

15. tf: (800) 288-6044 | w: www.EffectiveResources.com Lead by example … Rumors – don’t do it Lunch - listen Time management Commitments Call backs Quality work Integrity Take the blame Watch your ego Mentor Be patient Win-win style Add value Watch your image Give honest appraisals Coach and counsel

16. tf: (800) 288-6044 | w: www.EffectiveResources.com Become a change agent … Be a catalyst for positive change Manage change well Question everything Don’t look for praise Walk the talk Deal with it Doubt in private

17. tf: (800) 288-6044 | w: www.EffectiveResources.com Think outside the box … Try crossword puzzles to get a feel for creativity Learn to brainstorm –Start with the end in mind –Don’t evaluate ideas –Let yourself go –Short spurts are better than marathons Forget the surveys

18. tf: (800) 288-6044 | w: www.EffectiveResources.com Learn the business of business … Learn to read the financials Learn about your business –Key accounts, geographic areas, markets –Impact of changes (especially HR related) –Current direction and timeline Learn the language of management –MONEY –Rates of return

19. tf: (800) 288-6044 | w: www.EffectiveResources.com 12 ways to become a partner … Keep current Become financially astute Understand the business Lead by example Audit yourself and your function and get better than you were before Speak management’s language

20. tf: (800) 288-6044 | w: www.EffectiveResources.com 12 ways to become a partner … Become an internal consultant Be creative Be a team player Become comfortable with conflict Communicate – KISS Demonstrate personal integrity and competence

21. tf: (800) 288-6044 | w: www.EffectiveResources.com Leveraging your credibility … In the … Company Labor market

22. tf: (800) 288-6044 | w: www.EffectiveResources.com Credibility in the company … 1.Consistently exhibit the characteristics CEO’s desire in a Strategic Partner 2.Be patient 3.If the leadership team knows you’re for real, they will BEG you to join the team. 4.Don’t stop earning your place at the conference table once you’ve “arrived.”

23. tf: (800) 288-6044 | w: www.EffectiveResources.com Credibility in the market … Word does get around Solid jobs in volunteer positions can be fast tracks to other opportunities Credibility is worth between $5,000 and $15,000 in the market place Your reputation in the marketplace is priceless !!

24. tf: (800) 288-6044 | w: www.EffectiveResources.com Barry L. Brown, SPHR, CCP Effective Resources, Inc. (800) 288-6044 www.EffectiveResources.com Barry@EffectiveResources.com