1. The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt

5. www.IgniteWorldwide.com It’s about people and not technology!

6. Plan and Strategize… What does success look like at the end of the month, year… Do you have a clear statement of what you want to accomplish? Identify your end before you start? Ex. I will sell 25% more – three new contracts I will reduce process time by 40% Define how you will make this happen? Is your message, necessary and concise?

7. Building your brand! Audience…

8. 1.8 Million People on the official US ARMY FACEBOOK PAGE!

9. Are You Cool Enough to Drive a Ford Fiesta? Who are your customers? Be consistent personality is the same online and off Share extended information – add value Include a blogger at your events Handed 100 Fiestas to 100 people selected from 4,000 applicants. These "agents" — share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign.

10. LISTENING….What do your customers like to hear? Makes them laugh….

11. The B I G Players

12. Getting Started: Create a Word Press site! It’s easy, it’s inexpensive Start your blog Add an opt-in Add Social Media Share Use Photo’s / Use Video (YouTube.com) Write 3X’s a week

13. Set up a business Facebook page! Set up a professional Facebook page. It’s free. Invite your friends, your customers, your target audience. Post information that is RELEVANT to them! Helpful, funny, useful Post often Share your blog on facebook

14. Set up a Twitter Page - Your audience is unique so should your strategy - Your look is consistent! - Know your audience - Use HOOTSUITE - manages social networks by allowing you to efficiently track conversations.

15. DID YOU KNOW… Search and Social is key! Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week in the U.S. Source: Business Week A typical website gets most of its traffic from Google, Facebook and Twitter. The two most important pieces of metadata are the title tag (usually looks something like this: ) and the meta description tag (usually looks something like this.

16. Do… & Be consistent 1. Search your name and company’s name on Google 2. Create a WordPress site with a blog and opt-in 3. Create a professional facebook page 4. Set up a Twitter account. Then search and listen to what people are saying about your product / service 5. Feed all of this into your company website

17. 4 things you need to do … Source: Entrepreneur.com Engage with followers and provide customer service. Don't miss this opportunity to listen to what they're saying to and about you, and to provide the best customer service. Responding to customer questions and resolving issues over social media shows everyone who's following you -- and potentially anyone who is online -- that your company cares about its customers Crowd source ideas. Asking Customer for their opinions Use social media as a marketing research tool. Say, for instance, you're getting ready to launch a new product. You can ask your fans and followers what they think about specific details like what types of features they want. When they see their ideas become a reality, ideally you create brand and product champions. Keep an eye on the competition. Remember the old saying: Keep your friends close, keep your enemies closer. Establish yourself as an industry expert. Then let your customers know.. Nobody can know what you know unless you share your knowledge. By sharing information like tips, advice and answering questions about your industry, you can position yourself as a valuable resource. Develop a content-sharing strategy where you respond to questions daily, provide unsolicited tips and share your perspective on industry news

18. Thank You Recommended Reading Search and Social by Rob Garner Platform – Get noticed in a noisy world – by Michael Hyatt Visit Facebook: Courage To Donate! Blog: www.CoffeewithWendy.com Download our presentation www.IgniteWorldwide.comwww.IgniteWorldwide.com Email:Wendy@IgniteWorldwide.com