1. Prof. Y. Ji September, 2009 Ms. Shana Gass, MSLS Reference Librarian sgass@towson.edu MNGT 381: Human Resources Research

2. This presentation highlights some of the key sources for your term project. Click the screenshots to try sites/databases. For additional sources, see the Research Guide: http://pages.towson.edu/sgass/courses > MNGT > Researching HR Management & Strategy http://pages.towson.edu/sgass/courses

3. Consider your assignment. Where will you go first to look for info?

4. Company (Corporate) Web Page You might have to hunt for the corporate site!

5. Careers Which job categories are listed? Which kinds of job are advertised, in which locations? Which candidates are they making a special bid for? (notice images, internships, targeted info)

6. Press Releases on the Company Web Site (look for links to News, Press Room, Media…) Mainly good news (New products, awards, expansion…) Publicizing unseen innovations (possibly HR related) Feel good stories! Social marketing… Quarterly financial announcements Bad news – occasionally (it’s gotta be pretty bad)

7. Annual Report/10K* For Strategy – look for “Letter to Shareholders” section Manager’s Discussion & Analysis also key Of course, financials are of interest… (10-Ks include more financial detail) *for public companies only

8. What image is the company trying to convey? Which employees do they discuss/illustrate?

9. Other Views? Always consider: who is writing? What does s/he/they have at stake? A blog – who is the author? A web site – who is responsible for it?

10. “Ok, where else can I go to learn more about my company?”

11. Cook Library Web Site: http://cooklibrary.towson.edu …and Subject Gateways: http://cooklibrary.towson.edu/management http://cooklibrary.towson.edu/humanresources http://cooklibrary.towson.edu

12. Databases from Off-Campus! Click Towson University Log in with 14-digit number from front of TU OneCard + last name

13. Library Databases – Company Background LexisNexis Company Dossier Click Business to get to the Dossier (and other choices)

15. Factiva – Build a Report

16. Million Dollar Database …brief info on public & private companies You can also search by industry, geography, revenue, etc. to get a customized list of companies

17. SWOTs from Datamonitor in Business Source Complete Stay tuned…

18. Org Charts Usually no official version available to general public Some intriguing new “unofficial sources” –wikis (freely editable) – see Shana’s web page

19. The Competition Various competitor lists in co. profiles… Market share in a Library database: RDS Business Suite > TableBase More market share: Market Share Reporter I’m in the Reserves section of the library

20. HR Benchmarking!

21. Issue-Based Rankings

22. Regional Rankings

23. Rankings within an Industry or Profession Look for these on the Web & in Trade & Professional journal articles (in library databases)

24. Speaking of Industry…Some Examples of Industry Profiles in Library Databases Standard & Poor’s NetAdvantage > Industry Surveys Very in-depth on broad industries like Advertising, Banking, Household Durables ValueLine Short overviews written from investment perspective Datamonitor Industry Profiles in Business Source Complete Facts & figures, trends, top companies, national/regional/global

25. Industry Associations Great sources of news, statistics, analysis, perspectives on an industry… Identify relevant associations & look at their web sites.

26. Professional Associations

27. Jobs! O*Net > Find Occupations > Career Cluster OR > Job Family A must visit for job analysis & forecasts!

28. Occupational Outlook Handbook

29. HR Law Equal Employment Opportunity Commission Department of Labor Books in the Library Reference Section

30. Finding Articles: RDS Business Suite RDS Business Suite Business magazines, newspapers, trade publications Special Feature: Statistical Tables in Table Base

31. RDS: Steps to Search Business & Management Practices Click Advanced Search Uncheck other databases, leaving Business & Management Practices checked Select Department: Human Resources Type company name, and/or select industry Search Enjoy HR-specific articles on your company/industry!

32. RDS Business Suite: TableBase All statistics, all the time! Advanced search is best Check out the Concept terms….

33. Finding Articles: Business Source Complete Business Source Complete Special Features: SWOTS & Company Profiles, Industry Profiles

34. Finding a SWOT in BSC #1: Searched for a company #2: Then Narrow to SWOT Analyses Click box, then PDF icon to see a sample SWOT!

35. BSC Tips Try a simple search, then narrow by document type, subject, on the left side Don’t simply string search words together: – Connect essential concepts with the word and – Connect synonyms with or Keep an eye out for the subjects that tag an article – useful to plug in to your search as appropriate Try Advanced Search for more precision & power!

36. Sample Advanced Search in Business Source Complete Notes: – * allows alternative word endings to be found: innovate, innovative, innovation, etc. – Connecting search terms with or gives you options: articles can contain any (or all) of these words in box #3 – Notice the connector and between each box (pulldown menu): The articles must mention 3m and some incarnation of what’s typed in box #2 and box #3 – When I run this search I get some odd results. Can you think of any ways to improve this situation? Answers in notes field of the PPT.

37. Questions? Shana Gass Reference Librarian for Management Cook Library, Towson University sgass@towson.edu / 410-704-2395 sgass@towson.edu Thanks and good luck!