1. ECS Enterprise Competitiveness Section m-Commerce: Innovative solutions to enhance SME competitiveness E-commerce and SME competitiveness WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Raphaël Dard – ICT for Trade Development Enterprise Competitiveness Section International Trade Centre

2. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Why mobile phones matter? source: wireless intelligence/GSMA

3. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Where is the strong adoption rate? source: Wireless Intelligence/GSMA

4. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Where does mobile matter most? in this environment? or this environment? Web Fax Mobile E-mail Fixed line

5. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Mobile phones become PCs… The frontier slowly fades...

6. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section 5 ways to enhance SME competitiveness Internal efficiencies Visibility and linkages Market information Leapfrog traditional barriers Financial transfer facilitation

7. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Internal efficiencies communicationsgeolicalisation From simple......to more complex solutions

8. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Visibility and linkages direct marketingbusiness matching

9. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Market information tradeathand marketPrices

10. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Market information tradeathand marketAlerts

11. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Leapfrog traditional barriers Digital Content goes mobile: One track out of two sold over a cellular network

12. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Facilitate financial transfers Source: CGAP 2008

13. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Why m-banking has a huge potential for trade development & poverty reduction? Mobile adoption in developing countries M-banking permit cheaper financial services Reach many so-called “unbanked” Financial services boost entrepreneurship

14. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Challenges, or how to make it happen Establish m-finance standards (telecom technicalities and financial processes) Elaborate and agree on policies; Disseminate best practices; and Enable the environment for shared benefits for all stakeholders

15. ECS m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008 Enterprise Competitiveness Section Thank you for your attention! Q&A: “Will e-Commerce start with m-Commerce in Least Developed Economies?” Raphaël Dard, dard@intracen.orgdard@intracen.org