1. Targets of Opportunity and Growing Occupations College of the Redwoods August 2008

2. What industries should we focus on? Targets of Opportunity

3. Five quality factors identify Targets of Opportunity CRITERIAINTERPRETATION Expanding Opportunity Job Growth Firm Growth Growing QualityJob Quality…higher and increasing wages Improving Competitiveness Strong and/or growing regional specialization Career Potential Occupational dynamics and distribution Key LinkagesImportant relationships and common needs

4. Six Targets of Opportunity  Diversified Health Care  Building and Systems Construction and Maintenance  Specialty Agriculture, Food, and Beverage  Investment Support Services  Management and Innovation Services  Niche Manufacturing

6. How much do the Targets matter? CriteriaRegionTargets Job growth4%37% Firm growth1.5%23% Wage growth6%10-26% Together, the Targets of Opportunity Industries contributed 39% of the jobs and 53% of the wages in the region’s private sector over the last 15 years.

7. All 6 Targets of Opportunity demonstrate a compelling trend TargetsJobsFirmsWages Diversified Health Care 45%34%26% Building Systems22%-4%14% Specialty Food, Flowers and Beverages 33%11%25% Investment Support Services14%22%23% Management & Innovation Services 125%80%10% Niche Manufacturing33%19%25% A sustained, structural shift in our economy.

8. GROWING OCCUPATIONS: New and Replacement Jobs

9. ANNUAL JOB OPENING PROJECTIONS BY OCCUPATIONAL CATEGORIES

10. GROWING OCCUPATIONS BY TARGET AREA

11. DIVERSIFIED HEALTH CARE

12. Diversified Health Care

13. BUILDING SYSTEMS & CONSTRUCTION MAINTENANCE

15. SPECIALITY AGRICULTURE, FOOD & BEVERAGES

17. INVESTMENT SUPPORT SERVICES

19. MANAGEMENT & INNOVATION SERVICES

21. NICHE MANUFACTURING

23. Summary of Findings  6 high performing industries  53% of private sector payroll and almost 40% of jobs  Some familiar, some totally new industries for economic/workforce development to address  Demonstrated over a 15-year period that they have staying power  Sustained, structural shift in Redwood Coast economy  All counties share…it’s a regional economy  All industries pay above the median, and/or fast rising  All with appealing, robust career spans  Quality of Life key to attraction/retention  All report need for more workers and talent

24. Implications  How can we form a system of education and CTE that delivers the workforce needed in the Targets of Opportunity?  How can we develop an attitude of opportunity in our faculty, parents and youth?

25. Occupations of Opportunity Search Tool  Step 1: Gain an Understanding of Occupational Opportunities Based on Levels of Education  Step 2: Select Occupations of Interest  Step 3: Explore Profiles for Your Occupations of Interest Using O*NET

26. Step 1: Opportunities Based on Levels of Education

27. Step 3: Explore details on ONET

28. Abilities Sample from ONET

29. Targets of Opportunity and Growing Occupations