2. product & service manifesto Creating unique Internet tools for civil society. APC

3. the environment cheap dial up free hosting many NGOs online easy development

4. Why APC? Services.Internet. Unique.Civil society.

5. examples: lobbying fundraising organising volunteering solidarity democracy... of unique civil society desires & needs.

6. Unique Civil Society Internet Services... can meet these needs.

7. Unique Civil Society Internet Services... a real opportunity for APC. =

8. Unique Civil Society Internet Services... our killer SEP. =

9. Unique Civil Society Internet Services... attaining civil society goals. =

10. Unique Civil Society Internet Services... sustainability for APC members. =

11. Unique Civil Society Internet Services... foundations of an alternative media system. =

12. What’s good...... in a civil society Internet service.

13. Unlike anything offered by the commercial Internet industry. 1

14. example: online lobbying tools 1

15. Designed specifically to address NGO needs and desires. 2

16. example: su training on internet campaigns 2

17. Easy to integrate with other APC products and services. 3

18. example: conferences and NGO virtual office 3

19. Integrally woven into the 'people network' which makes up the APC and each node. 4

20. example: labournet or womensnet online community 4

21. Easy to replicate over and over again. 5

22. example: database-driven action applications 5

23. 3 categories value added products development and support services traditional internet services

24. value added extra or special features which make a product or service more valuable

25. value added

26. standardised and easy to replicate products

27. examples action applications civil society conferences NGO virtual office online su training online fundraising online communities.... of value added products

28. why? internet + NGO processes unlimited number of users low cost solutions tools = content.... of value added products

29. why not? harder than services no betas marketing is key.... of value added products

30. where’s $ come from? tool accounts content accounts publishing tools / publicity transaction fees.... for value added products

31. development & support services one time / project based delivery to meet specific needs

32. examples site development face-to-face training communications consulting content facilitation custom documentation.... of development & support services.

33. why? meeting individual needs capacity building perpetual R&D relationships and trust perpetual feedback good money for good works.... of development & support services.

34. why not? more work = more staff bad service = big impacts treating products like projects.... of development & support services.

35. traditional internet products & services the stuff everyone else is offering

36. examples dial-up www hosting ecommerce hosting LAN support connection software basic training... traditional Internet products & services.

37. why? platform for unique services customer perception customer expectation customer contact cash flow... traditional Internet products & services.

38. why not? decreased confidence dial up = value added? service quality misdirected resources technical perception... traditional Internet products & services.

39. outsourcing have a clear contract

40. outsourcing include penalties for poor service

41. outsourcing share financial risks if possible

42. outsourcing keep control of all customer contact and make sure it pays

43. building unique internet services for civil society dreaming ~~ marketing

44. buildingdreaming ~~ marketing desireNGO-specific claritydifference

45. product profiles clearly describing a product or service for yourself and your client communities

46. product profiles 1. Product Name 2. What is (product name)? 3. Who would use (product name)? 4. How is (product name) provided? 5. Features and benefits 6. Pricing

47. products profiles 1. Strategic Importance 2. Pricing Details 3. Conditions of Sale

48. products profiles

49. product differentiation assessing the uniqueness of your products and services

50. product differentiation product criteria organizational criteria market criteria

51. product differentiation

53. exercise pick an SU or ICT service create a product profile use the differentiation worksheet present idea to group

54. exercise SU Resource Centre: Online Community for Trainers (curriculum, tools, resources) Online Resource Library (SU resources for user communities)

55. exercise ICT Toolkit: NGO Virtual Office (intranets and online collaboration) Member x Content Community (value added information and content service)