1. Where are the Business Opportunities Today? Answer: Outside the USA Madison Area Business Consultants May 10, 2012

2.  Who Are We?  White Paper – Background & Joint Collaboration  The Numbers  Trends  Conditions are Right  Initial Steps  Resources Presentation

3. Business developers to emerging companies expanding their businesses internationally. Business Across Borders ™ “International Business is our PASSION!” Who Are We?

4.  Trade Development – Emerging Exporters ─ Organizational Development ─ 1 st Steps  International Business Development ─ Market Entry or Growth Strategy ─ Distributor Network Development, Evaluation and Management ─ Direct Sales  International Project Management ─ Overseas Operations ─ Business Structure Services

5. White Paper  Genesis ─ Frustration ─ Spur to Action ─ Marketing Effort  Author – Ken Wasylik  Editing – Kathy Watson  Graphics and Design – Neil Diffenbaugh  Marketing Assistance – Laurel Cavalluzzo  Cedar Creek Web Design

8. Results  Posted on Many LinkedIn Groups ─ ~10 Direct Responses including from Europe  Sent to over 100 Direct Contacts who Forwarded the White Paper to Countless Others  Estimate 500+ Downloads from the Website  Direct Response from the US Commercial Service  Posted on Blog  About 3 Months of Increased Activity

9. The Numbers  95% of the World’s Consumers Live Outside the US  70+% of the World’s Purchasing Power is Outside the US and Growing Each Year  Fewer than 1% of US Businesses Export ─ 58% Export to only 1 Country  97% of US Exporters are Small/Medium Enterprises ─ 2/3 have less than 20 Employees

10. 2008-2009 Financial Crisis  Most of the World had Little to No Recession  China Growth Slowed to 7-8%  Brazil had 1 Month of Negative GDP  The Developing World Kept Growing

11. Companies who Had 30% or More of Their Sales Outside the US Did Much Better and Came Out of the US Recession Stronger and More Profitable.

12. 2012 GDP Forecast - Developed  USA – 2.1%  Advanced Economies – 1.4%  European Union -.3%  Germany -.6%  France -.5%  Italy – (1.9%)  Greece – (4.7%)

13. 2012 GDP Forecast - Developing  China – 8.2%  India – 6.9%  Mexico – 3.6%  Developing Asia – 7.4%  ASEAN 5 – 5.4%  Latin America – 3.7%  Middle East – 4.2%

14. Where’s the $?  Middle and Upper Classes ─ Current Advanced Economies (US and Europe) will Decrease to 558 Mil. People by 2025 ─ Asia will Grow to 3.6 Bil. People by 2025 ─ Est. 1.4 Mil. US$ Millionaires in China ─ Est. 2.8 Mil. US$ Millionaires in Asia ex Japan

15. Focus on the Middle Class  Increase in Purchasing Power  Demand for Better Products and Services  Higher Savings Rates  China Marketing Formula 10% x 10% x 10% = a Big Number

16. The Newly Rich  Consumer Products  Durables, Cars, Appliances  Services – Financial, etc.  Healthcare  Food  Leisure & Travel  Industrialization

17. Conditions are Right  National Export Initiative ─ Goal to Double Exports in 5 Years  Free Trade Agreements ─ 17 Existing ─ NAFTA ─ CAFTA ─ 4 in the Works ─ Korea ─ Colombia

18. Conditions are Right  Historically Weak US$  US Trade Shows  US Government Support  State Government Support  Internet – Virtual 24/7 – Total Connectivity  Social Networking/Media

19. If you Have a Website You are Global!

20. Initial Steps  Strategy, Goal or Attitude to Seek Opportunities Outside the US – A Mindset  Assess Internal Resources  Develop a Plan – Where to Market First?  Get Help from Numerous Outside Resources  Start Small – Learning Curve  Do Not Stop Because of the Fear of the Unknown

21. Resources  US Commercial Service Damian Felton Director - Milwaukee U.S. Commercial Service U.S. Department of Commerce 1025 N. Broadway, R-01 Milwaukee, Wisconsin 53202 Damian.Felton@trade.gov ph: 414-297-3457, fx: 414-297-3470 www.export.gov/wisconsin * www.trade.gov

22. Resources  Wisconsin Economic Development Corporation Lora Klenke VP - International Business Development 201 W. Washington Ave Madison, WI 53703 608-266-0393 lora.klenke@wedc.org www.wedc.org

23. Resources  Madison International Trade Association www.mitatrade.org Next Event – May 11 th – Trade Directors Breakfast  Milwaukee World Trade Association www.mwta.com  Stateline World Trade Association www.slwta.org

24. Business Across Borders ™ E.M. WASYLIK ASSOCIATES LLP Ken Wasylik ken.wasylik@emwasylik.com www.emwasylik.com 608-850-6543