1. Chapter 2 Culture

2. Chapter Outline The Origins and Components of Culture Culture as Freedom and Constraint Culture as Freedom Culture as Constraint

3. The Origins of Culture 100,000 years ago, humans lived in harsh natural environments and were slower runners and weaker fighters than many other animals. They survived, prospered and came to dominate nature by creating cultural survival kits.

4. Cultural survival kits Abstraction - ideas or ways of thinking that are not linked to particular instances. Cooperation - establishing generally accepted ways of doing things. Production -making and using tools and techniques that improve our ability to take what we want from nature.

5. Building Blocks of Culture IdeasNorms Material Culture Medicine TheoriesExperimentsTreatments Law ValuesLawsCourts, jails Religion Religious folklore Religious customs Church art

6. The Sapir-Whorf Thesis

7. We experience certain things in our environment and form concepts about those things. We develop language to express our concepts. Language itself influences how we see the world.

9. Culture as Freedom and Constraint Two Faces of Culture 1.Culture provides an opportunity to exercise our freedom. 2.Existing culture puts limits on what we can think and do. In that sense, culture constrains us.

10. Cultural Diversity American society is undergoing cultural diversification in all aspects of life: –growing popularity of Latino music –increasing influence of Asian design in clothing and architecture –marriage between people of different ethnic groups

11. Polling Question With which cultural background do you identify with the most? Choose only one. A. Anglo (white, non-Hispanic) B. Hispanic C. African American, black D. Native American (American Indian) E. Asian F. Other

12. Multiculturalism debate Advocates of multiculturalism want curricula to reflect ethnic and racial diversity. They believe multicultural education will promote self-esteem and economic success among racial minorities. Critics believe multicultural education causes political disunity and interracial conflict, promoting an extreme form of cultural relativism.

13. The Rights Revolution The process of socially excluded groups struggling to win equal rights under the law. –women’s rights, minority rights, gay and lesbian rights, the rights of people with special needs Because of the rights revolution, democracy has widened and deepened.

14. Globalization of Culture The globalization of culture has resulted from the growth of: –International trade and investment –Ethnic and racial migration –Influential transnational organizations –Inexpensive travel and communication

15. Internet Usage by Language Group, June 2001

16. Internet Usage by Language Group, September 2003

17. Postmodernism Culture Involves: –Eclectic mixing of elements from different times and places: The erosion of authority. The decline of consensus around some core values.

18. Polling Question Some people in our culture are very concerned about the amount of pornography we have in this country; others are not much concerned at all. How about you? Are you A. Very concerned B. Fairly concerned C. Only somewhat concerned D. Not really concerned at all

19. Unconventional Beliefs Among Christian Fundamentalists

20. Confidence in Washington,1958–1999

21. Core American values Achievement and success Material comfort IndividualismHumanitarianism Activity, workDemocracy Efficiency, practicalityFreedom Science, technologyEquality Progress Groups to which they belong

22. “In the long run, do you think scientific advances will help or harm mankind?” (% “harm”)

23. Value Change in the United States and Globally Although people in much of the world are freer than ever to choose their values, powerful social forces constrain their choices. These constraints result in the formation of distinct value clusters that change gradually over time.

24. Traditional Value Dimension Respondents with traditional values: s –God is important in their life. –Abortion is never justifiable. –It is more important for a child to learn religious faith than independence and determination.

25. Modern Value Dimension Respondents with modern values: –God is not important in their lives. –Abortion is justifiable. –It is more important for children to learn independence and determination than religious faith.

26. Materialist Value Dimension Respondents with materialist values: –Give priority to security over self- expression. –Describe themselves as not very happy. –Say they never have signed a petition.

27. Postmaterialist Value Dimension Respondents with postmaterialist values: – Give priority to self-expression and quality of life. –Describe themselves as very happy. –Tend to have signed, and would again sign, a petition.

28. Consumerism The tendency to define oneself in terms of the goods purchased. Excessive consumption: –puts limits on who we can become –constrains our capacity to dissent from mainstream culture –degrades the natural environment

29. Value Change in Seven Countries, 1981–97

30. Rationalization: Weber Rationalization is one of the most constraining aspects of culture: –The application of the most efficient means to achieve goals and the unintended, negative consequences of doing so.

31. The Rationalization of Chinese Script In classical script, listening is depicted as involving the eyes, the ears, and the heart. Implies that listening demands the utmost empathy and involves the whole person.

32. The Rationalization of Chinese Script Modern script depicts listening as something that involves one person speaking and the other “weighing” speech.

33. Advertising as % of Gross Domestic Product (GDP)

34. Quick Quiz

35. 1.Which of the tools in the cultural survival kit involves the capacity to create a complex social life by establishing norms? a. Abstraction b. Cooperation c. Production d. Rationalization e. none of these choices

36. Answer: b Cooperation is the tool in the cultural survival kit that involves the capacity to create a complex social life by establishing norms.

37. 2. The Sapir-Whorf thesis holds that: a. genes account for specific behaviors and social practices b. high culture is consumed mainly by upper classes and popular culture by all classes c. the language we speak influences how we see the world d. none of these choices

38. Answer: c The Sapir-Whorf thesis holds that the language we speak influences how we see the world.

39. 3. Advocates of multiculturalism argue that: a. school and college curricula should present a picture of America that better reflects its ethnic and racial diversity b. multicultural education hurts students by forcing them to spend too much time studying noncore subjects c. multicultural education results in more interracial conflict d. none of these choices

40. Answer: a Advocates of multiculturalism argue that school and college curricula should present a picture of America that better reflects its ethnic and racial diversity.

41. 4. Consumerism is: a. a subculture b. a rite of passage c. a product of multiculturalism d. the tendency to define ourselves in terms of the goods we purchase e. none of these choices

42. Answer: d Consumerism is the tendency to define ourselves in terms of the goods we purchase.

43. 5. As suggested by the rise of consumerism, rationalization makes us freer. a. True b. False

44. Answer: b Rationalization does not makes us freer.