1. 14 th EDITION MARCH 26, 2015 2015 NOMINATIONS SUBMISSION TEMPLATE

2. 14 th EDITION MARCH 26, 2015 The dealine for campaign submission is February 24, 2015. Please supply the following: 1. Fill out the entry form online and include all requested information and materials using this PowerPoint presentation. If selected as a finalist you can submit an additional 2 minutes video to be used at the SME Digital Forum. 2. The submitted entry package will be used for judging and for presentation purposes and no additional materials will be accepted afterwards. Make sure images and videos are imported into the document. 3. Participants should highlight what were the promotion’s or campaign goals, timing, strategy and results. Strongly Suggested: provide a screen shot of third party analytics reports. 4. Participating campaigns can only compete in up to 3 categories. Each category must have a different Power Point presentation emphasizing the execution and results for each category. 5. Participations must be submitted online at: smepr.org 6. The SME’s Digital Committee reserves the right to disqualify incomplete applications. Both the Nominating Committee and the Jury reserve the right to reassign a submission’s category if needed. 7. Campaign submissions can be in Spanish and should not exceed 20 slides ENTRY GUIDELINES & DEADLINE

3. 14 th EDITION MARCH 26, 2015 Entry title: Category: Name of Brand: Industry of Brand: Entry Submitter: Credits: Dates: Media used: CAMPAIGN INFORMATION

4. 14 th EDITION MARCH 26, 2015 In this slide explain: Was the target audience drawn from existing customers or new customers? What was the business problem that needed to be addressed? OBJECTIVE

5. 14 th EDITION MARCH 26, 2015 In this slide explain: What was the strategy of the campaign? Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. STRATEGY

6. 14 th EDITION MARCH 26, 2015 Use the next slides to: Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome (100 words) – Include only the representative pieces that communicate the full extent of the idea, for the category that is being submitted – What is the strength of the idea on this specific category EXECUTION

7. 14 th EDITION MARCH 26, 2015 Place artwork, ads or videos here. (They have to be embedded to this Presentation) EXECUTION

8. 14 th EDITION MARCH 26, 2015 Place artwork, ads or videos here. (They have to be embedded to this Presentation) EXECUTION

9. 14 th EDITION MARCH 26, 2015 Place artwork, ads or videos here. (They have to be embedded to this Presentation) EXECUTION

10. 14 th EDITION MARCH 26, 2015 Please provide key insight to the post campaign results REACH: (no more than 30 words) Ex: The _______ campaign reached _____ people. Post campaign research: (no more than 30 words) Ex: The ___________ grew ___% due to _______. ANALYTICS: (no more than 40 words) Ex: Twitter gathered _____tweets in _____, ______ shared tweets and an average dwell time on the site of ___seconds. RESULTS

11. 14 th EDITION MARCH 26, 2015 Use the next slides to: Explain why the creative execution was relevant to the product or service (100 words) – Explain the strength of the creative and originality – Describe why it is most appropriate to the brand RESULTS VS. OBJECTIVES

12. 14 th EDITION MARCH 26, 2015 Use the next slides to: Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience, relationships built and overall return on investment (100 words max) Providing screenshots of third party analytics results is highly encouraged RESULTS VS. OBJECTIVES

13. 14 th EDITION MARCH 26, 2015 Providing screenshots of third party analytics results is highly encouraged RESULTS VS. OBJECTIVES

14. 14 th EDITION MARCH 26, 2015 Explain what makes your work an outstanding one, take into consideration: – Creativity, originality, innovation – Graphic design, functionality, usability – Copywriting content & message – Integration, consistency and best in class use of digital ** Both the nominating committee and the jury reserve the right to reassign a submissions category if needed ** WHY THIS CAMPAIGN SHOULD WIN