1. Principles of Digital Media ME9HP

2. Staff Chris Lane - Module Convenor Anne Robinson - Part time lecturer Sally Mould - Part time lecturer

3. Module Aims  To provide students with a detailed understanding of the contexts and practices of multimedia;  To introduce them to the production of a multimedia project;  To develop awareness of the communicative possibilities of multimedia.

4. Outline of Syllabus Introduction to the module History and development of digital media technology Overview of digital media tools Theorising digital media - identity, community, gender and race The digital divide - regional and global perspectives Digital Media - concentrations of ownership and independent production

5. Syllabus - continued Theorising digital media - communication, narrative and interaction Market trends in digital media applications and services Digital media, design, creativity and aesthetics Careers in digital media

6. Syllabus - continued Overview of Photoshop Environment and Tools Understanding image resolution, mode and size Introduction to Using Photoshop Creatively Painting Tools Using Layers Working with selections and paths

7. Syllabus - continued Masks and Alpha Channels Compositing Working with type in layers Filters Image Ready Automation of actions Creating interaction

8. Learning outcomes: On successful completion of this module post-graduate students will be able to:  Assess and select the appropriate tools to produce a multimedia project;  Create a small multimedia project;  Critically analyse the current issues and future developments in multimedia and electronic publishing

9. Teaching and learning methods: Teaching methods include lectures and on-line interactive learning material, tutorials, seminar discussions and computer lab sessions. Students will be expected to attend lectures and take part into on-line activities as well as comment on their readings.

10. Assessment instruments: a) An interactive image series presented on CDROM (Weighting 50%) b) A 2,000 word essay critically assessing the context of multimedia developments (Weighting 50%). Coursework deadline: January 13 2003

11. Study hours: Students will study for a total of 150 hours on this module made up in the following way: –Timetabled lectures, seminars and workshops: 30 hours –Self-directed study, including Online work: 78 hours –Preparation for assessment: 37 hours –Private review of assessment after receiving feedback: 5 hours.

12. What is digital media? 1. A new means of media production A new kind of medium that allows the user to interact

13. What is digital media 2. ?

14. Maths 01001010110100101001010100101 01010010101010101001010010101 01001010010101010101010101010 10100111101010100010100101001 01010010101101001010010101001 01010100101010101010010100101 01010010100101010101010101010 10101001111010101000101001010 01011001001010101001010101001 010

15. Collection of academic theoretical traditions Sociology Computer Science Philosophy Design

16. Technology

17. A method for storing, transmitting and reproducing information

18. Lifestyle http://www.nokia.com/speechless/main.ht mlhttp://www.nokia.com/speechless/main.ht ml

19. Software

20. Political force

21. Bodily transcendence

22. Driver of creativity

23. Historical period

24. Industrial sector http://www.apple.com/creative/

25. Economic paradigm

26. Genre in story telling

27. Set of media production tools

28. Distribution system

29. New medium

30. Interactive multimedia

31. Bits (rather than atoms)

32. What is digital media? 3. Not analogue media So what is analogue media?

33. Analogue information is … Continuous Stored as a physical arrangement of atoms that have an analogous relationship to the original information

34. Digital information is … Quantised symbolic Sometimes stored through the presence or otherwise of an electical charge in an atom Sometimes as an arrangement of atoms where the arrangement has only a symbolic reference to the original information

35. Visual qualities of Analogue and Digital Analogue –Noise and distortion –Continuity –Deterioration on reproduction Digital –Quantisation –Pixelation –Resolution

36. Analogue wave

37. Digitised wave

38. Digitised wave - higher resolution

39. Digitised wave - even higher resolution

41. Photoshop for beginners Starting a new image Painting Rubbing out

42. Photoshop for more experienced students Using filters to emulate digital and analogue visual language Mosaic filter (a digital effect Noise filter

43. The brief for today Create a self portrait using photoshop’s painting tools or Create a self portrait using photoshop’s painting tools, image’s taken from the web and filters to emulate visual attributes of bother digital and analogue images

44. Twenty minutes before the end of the session Show each other what you have made Take a look in the other rooms

45. Recommended reading NEGROPONTE, N. (1995). Being Digital. Random House. TANNEBAUM R. (1998). Theoretical Foundations of Multimedia. W.H. Freeman and Company. CHAPMAN, N. & CHAPMAN, J. (2000). Digital Multimedia. John Wiley & Sons. PLANT. Sadie. (1997). Zeros and ones : digital women and the new technoculture. Fourth Estate. Weinmann, E. Lourekas, P. (2002). Photoshop 7 for Windows & Macintosh: Visual QuickStart Guide, Peachpit.