2. EPIC COMPETITIVE EVENTS UPDATES

3. Overview Event changes for 2015-2016
Restructuring Entrepreneurship Events
New events for
Industry certifications update
Professional Selling and Consulting Events topics
Business Operations Research topic

4. Executive Summary
Executive summary of 30-page report can be 1-3 pages – single or double-spaced

5. Presentation Times
All prepared presentation times will be 15 minutes without specifying specific time constraints on presentation vs. Q&A.

6. Evaluation Criteria
On prepared events, evaluation forms will be based on performance indicators rather than judge questions.

7. Restructured Entrepreneurship Events
Lean Start-up/Lean Model Canvas is now a major trend for entrepreneurs
Most of DECA’s entrepreneurship events will now use lean start-up terminology in the outlines
Exceptions:
Franchising Event will use SBA terminology in the outline
Business Growth Plan Event will use a customized outline focused on growing an existing business

8. New Event Titles and Outlines

9. Entrepreneurship Innovation Plan

10. Innovation Plan Outline
EXECUTIVE SUMMARY
PROBLEM
CUSTOMER SEGMENTS
UNIQUE VALUE PROPOSITION
SOLUTION
CONCLUSION
BIBLIOGRAPHY
APPENDIX

11. Entrepreneurship Participating (Creating an Independent Business)
Start-up Business Plan

12. Start-up Business Plan Outline
EXECUTIVE SUMMARY
PROBLEM
CUSTOMER SEGMENTS
UNIQUE VALUE PROPOSITION
SOLUTION
CHANNELS
VII. REVENUE STREAMS
VIII. COST STRUCTURE
IX. KEY METRICS
X. COMPETITIVE ADVANTAGE
XI. CONCLUSION
XII. BIBLIOGRAPHY
XIII. APPENDIX

13. Entrepreneurship Written Event
Business Plan
Independent

14. Independent Business Plan Outline
EXECUTIVE SUMMARY
PROBLEM
CUSTOMER SEGMENTS
UNIQUE VALUE PROPOSITION
SOLUTION
CHANNELS
REVENUE STREAMS
VIII. COST STRUCTURE
IX. DETAILED FINANCIALS
X. KEY METRICS
XI. COMPETITIVE ADVANTAGE
XII. CONCLUSION
XIII. BIBLIOGRAPHY
XIV. APPENDIX

15. International Business Plan

16. International Business Plan Outline
EXECUTIVE SUMMARY
ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION
PROBLEM
CUSTOMER SEGMENTS
UNIQUE VALUE PROPOSITION
SOLUTION
VII. CHANNELS
VIII. REVENUE STREAMS
IX. COST STRUCTURE
X. DETAILED FINANCIALS
XI. KEY METRICS
XII. COMPETITIVE ADVANTAGE
XIII. CONCLUSION
XIV. BIBLIOGRAPHY
XV. APPENDIX

17. Entrepreneurship – Growing Your Business
Business Growth Plan

18. Business Growth Plan Outline
EXECUTIVE SUMMARY
INTRODUCTION
S.W.O.T. ANALYSIS
FIVE YEAR PLAN TO GROW AND EXPAND THE BUSINESS
FINANCING PLAN
CONCLUSION
BIBLIOGRAPHY
APPENDIX
PROOF OF OWNERSHIP APPENDIX

19. Entrepreneurship Participating (Creating a Franchise Business)
Franchise Business Plan
(Now 30 pages)

20. Franchise Business Plan Outline
EXECUTIVE SUMMARY
BUSINESS HISTORY, BACKGROUND, AND OBJECTIVES
BUSINESS ENVIRONMENT
PRODUCTS AND/OR SERVICES
PRESENT MARKET
COMPETITION
VII. MARKETING PLAN
VIII. MANAGEMENT AND ORGANIZATION
IX. BUSINESS RESOURCES
X. FINANCIAL PLAN AND DATA
XI. CONCLUSION
XII. BIBLIOGRAPHY
XIII. APPENDIX

21. New Events for 2016-2017 Entrepreneurship Individual Series
Entrepreneurship Team Decision Making
*New performance indicators in development specifically about entrepreneurship.

22. Industry Certifications Update
Certified Guest Services Professional (CGSP)
Financial Literacy Certification
DECA Price: $20
DECA Price: $7

23. Professional Selling Event
Customer – Small business owner with a desire to reach his/her customers Student – Salesperson with a website development firm Task – Sell website design services to the small business owner

24. Hospitality and Tourism Professional Selling Event
Customer – Group coordinator for conference with many millennial attendees Student – Hotel Sales Manager Task – Sell your property to the group coordinator. Prepare and present an all around package.

25. Financial Consulting Event
Customer – New parent Student – Financial Consultant Task – Present a plan to assist the new parent with college savings options

26. Business Operations Research Events Topic
The 2016 topic for each career category is the development or enhancement of an employee engagement strategy.
Rationale: Gallup’s 2013 report on employee engagement implies that disengaged workers are holding back the overall economy. Gallup reports that seven out of 10 workers in are either actively disengaged or not engaged in their work.