1. How to be a Usability Hero! United States Patent #US 7,512,803 B2 Issued March 31, 2009 Eric Schaffer PhD, CPE, CUA CEO

2. INDEX 2 The Security of Capital Sensitivity Case sensitivity is a feature used in passwords to increase their security. Using some upper case letters in a password greatly increases the number of possible letter combinations. For example: Password: eric 36*36*36*36= 1.7 Million Possibilities Password: eRic 62*62*62*62= 14.8 Million Possibilities

3. INDEX 3 The Cost of Capital Sensitivity Password resets cost millions! While increasing the security of passwords, case sensitivity can also increase the number of support calls to call centers for incidences involving a caps lock being on by mistake resulting in:  Call Center Password Reset Time  Customer Pain

4. INDEX 4 The Patented Method Eliminate the cost of caps lock password resets! Dr. Eric Schaffer has patented an algorithm that allows you to keep the power of caps lock sensitivity in passwords while eliminating customer service calls caused by this problem.

5. INDEX 5 Hero Quotient Special limited time offer for CUAs only: Normal cost = $1000 for the first year license Cost to CUA™ for Full Year License = $250.00 Cost savings for call centers: Number of reset calls per day: 1,000 Number due to caps lock: 400 Cost per reset call: $5 ANNUAL SAVING: $730,000

6. INDEX 6 Special Offer For a limited time, this special offer is ONLY for the CUA™ Community. For more information call HFI at: 1-800-242-4480

7. Thank you! Eric Schaffer PhD, CPE, CUA CEO How to be a Usability Hero!