1. Ingo Plöger IP Desenvolvimento Empresarial e Institucional iploger@ipdes.com.br 1 AGRIEVOLUTION ~ 4 th World Summit on Agriculture Machinery FICCI Conference Center, New Delhi, India December 4-5 th. 2013 AGRIEVOLUTION ~ 4 th World Summit on Agriculture Machinery FICCI Conference Center, New Delhi, India December 4-5 th. 2013 Insights into Brazil’s Agriculture Revolution

2. 2 Index 1. The world where we live 2. The challenges 3. The answers 4. Latin America part of the solution 5. Sustainability as common Value 6. The common agenda

3. 3 http :// www.worldometers.info/ 1. The world where we live

4. 4 2. The challenges  To attend the world demand for food now  Attend the increasing world demand for 9 bi people up to 2050  To balance of use and supply of water  Attending without negative impact on sustainability In a world that is more  Protectionist with the agriculture issue  Less aware about the sustainability  Less aware about he synergies of food, feed, fibre, and fuel.  More and more subsidies and less entrepreneurship driven

5. 5 3. The answers  Priority programs for hunger combat  Social insertion is better than food subsidies  Open market is a better solution than protectionism  Water than Food than Feed and Bioenergy priorities  Land use without devastation

6. 6 3. The answers  Priority programs for hunger combat  Social insertion is better than food subsidies  Open market is a better solution than protectionism  Water than Food than Feed and Bioenergy priorities  Land use without devastation That means for governments:  Focus on hunger combat through social insertion  Reduction of subsidies  Opening economies through agreements in the agriculture issue  More entrepreneurship driven solutions  Investment in Logistics, beginning in the farm to the harbor  Open for innovative solutions and international cooperation

7. 7 3. The answers  Priority programs for hunger combat  Social insertion is better than food subsidies  Open market is a better solution than protectionism  Water than Food than Feed and Bioenergy priorities  Landuse without devastion That means for the private sector:  Focus on productivity in the farm  Investing in technology, innovation, knowledge, systems  Investing in education and training  Thinking more in integrated solutions  Large and small farmers work together integrated  There is a market for all, biogenetics and organic products

8. 8 3. The answers, Some examples:  Priority programs for hunger combat  Social insertion is better than food subsidies  Latin America inserted in 8 years more than 50 million people  Mother receives 40 US$/ per child in the school/month  Local consumption increase without subsidies, normal prices  No inflation increase,  System with e-cards', ATM payment, less corruption  Water than Food than Feed and Bioenergy priorities  Integrated solutions, ethanol, sugar, meat  Land use without devastation  Using depredated landscapes, forestry codes

9. 9 Additional arable land which could be in use in 2050 in selected regions (million ha)

10. 10 Source: ÚNICA. Note: land use in 2009.

11. 11 COMERCIAL SURPLUS IN BRAZIL

12. 12 Brazil’s Grains Productivity Miracle 1976-2013 Source: Conab

13. 13 Precision Agriculture – GPS (Global Positioning System).  Traditionally agriculture is practiced by performing a particular task, such as planting or harvesting, against a predetermined schedule. But by collecting real-time data on weather, soil and air quality, crop maturity and even equipment and labor costs and availability, predictive analytics can be used to make smarter decisions. This is known as precision agriculture. Optimizing planting, harvesting and distribution. Brazil: High-tech Agribusiness Source: IBM. Elaborated by IPDES.

14. 14 SpeciesCountry Rotation (Years) MAI - M³s/ha.a Medium annual increase Eucalyptus cloneBrazil735-55 Eucalyptus grandisBrazil725-45 Eucalyptus grandisS. Africa8-1020 Eucalyptus globulusChile10-1220 Eucalyptus globulusPortugal12-1512 Eucalyptus globulusSpain12-1510 BetulaSweden35-405.5 BetulaFinland35-404 Enormous productivity in the species for fibre, pulp and paper

15. 15 SpeciesCountry Rotation (Years) MAI - M³s/ha.a Medium annual increase Eucalyptus cloneBrazil735-55 Eucalyptus grandisBrazil725-45 Eucalyptus grandisS. Africa8-1020 Eucalyptus globulusChile10-1220 Eucalyptus globulusPortugal12-1512 Eucalyptus globulusSpain12-1510 BetulaSweden35-405.5 BetulaFinland35-404 Enormous productivity in the species for fibre, pulp and paper

16. 16 SpeciesCountry Rotation (Years) MAI - M³s/ha.a Medium annual increase Eucalyptus cloneBrazil735-55 Eucalyptus grandisBrazil725-45 Eucalyptus grandisS. Africa8-1020 Eucalyptus globulusChile10-1220 Eucalyptus globulusPortugal12-1512 Eucalyptus globulusSpain12-1510 BetulaSweden35-405.5 BetulaFinland35-404 Enormous productivity in the species for fibre, pulp and paper

17. 17 Brazil: Production of motorized agricultural machinery 1960-2012 Source: Anfavea

18. 18 Innovation for small and medium farmers launched by a Cooperative Te fascinating idea is to combine different agriculture areas: 1.Pasture for cattle 2.Soy been 3.Reforestation 4.Corn In degenerated areas, utilizing a virtuous cycle Next slides with fotos are from COCAMAR Cooperativa do Parana

19. 19 Innovation and Knowledge for small and medium properties as well as for great and large farmers sustained by entrepreneurs and R&D institutions ( Embrapa) results in a world class leadership

20. Ranking of Brazil’s Agribusiness with the world – 2012/13 Products Brazil – World ranking ProductionExport Sugar cane alcohol Sugar Coffee Orange juice Tobacco Soya complex Beef Chicken Corn Fruits – Pork Source: ABAG

21. 21 Index 1. The world where we live 2. The challenges 3. The answers 4. Latin America part of the solution 5. Sustainability as common Value 6. The common agenda

22. ( bi US$) Fonte: WTO, preparo MBAgro LATIN AMERICA IS PART OF THE SOLUTION

23. 23 Index 1. The world where we live 2. The challenges 3. The answers 4. Latin America part of the solution 5. Sustainability as common Value 6. The common agenda

24. Present Future Competitivity Inovation Institutions Policies Dependency Passed 40 years The first Agro Revolution in Brazil Independency EMBRAPA

25. SUSTAINABILITY 25 The second Agro revolution in Brazil “ Growth & Sustainability” Enviromental Social Economic

26. 26 Index 1. The world where we live 2. The challenges 3. The answers 4. Latin America part of the solution 5. Sustainability as common Value 6. The common agenda

27. 27 A common agenda 1.Together against hunger and misery 2.Social insertion with responsibility 3.Less protectionism more market more entrepreneurship 4.Logistics a public private key issue 5.Innovation and Productivity for great and small 6.Food, Feed, Fibre and Bioenergy work together 7.Technology, Processes and Systems assure access to food 8.There is market for all, organics and biogenetics 9.The planet is ours, we care for a better life 10.Lets begin now!

28. 28 Thank you ! Ingo Plöger IP Desenvolvimento Empresarial e Institucional iploger@ipdes.com.br Copy available under www.ipdes.com.br