1. WHAT WE ARE? 101 Media Solutions is a Lahore based media solutions provider company. Having office at 87-J Gulberg-111,Lahore. Ph 042- 5884217-18 24/7 Help line 0321-7-101-101 With a vast experience of over 9 years, the company specialized in outdoor media, sales promotions, offset printing and public relation tools. With a branch office in Karachi, we cover the entire network of Pakistan.

2. OUR FOCUS 101 Media Solutions is a quality focused company. We strive for customer services excellence. Innovation is our tradition; execution is our stance. We believe in compatibility, serviceability, adaptability, flexibility and continuous advancements.

3. OUR SPECIALTIES Outdoor Media. Truck Floats. Sales Promotions. Vehicle Graphics Give Aways Flex Printing Offset Printing

4. WHAT CAN YOU EXPECT FROM US? Excellent customer services. Innovative, unique & practical ideas. Cost effective execution. Professional approach. Services based on Empathy. 24/7 services. Help line 0321-7-101-101 Proper feedback & control mechanism.

5. WE BELIEVE IN………. OUR CLIENT’S SUCCESS … IS OUR SUCCESS

6. OUR CLIENTS (Brief List) Ufone (Pak Telecom Mobile Ltd.) Ghani Group of Companies. ZIC Synthetic Oil.( S.K Energy Korea) Zipex Sensible Lubrication. (Pertamina Indonesia) Sony Erricson Mobiles Samsung DWP Group. Ali Akbar Group Murree Brewery Co. Lt City District Government Lahore. City Traffic Police Lahore DHA Lahore. Model Town Cooperative Society. Alokozay Tea. Waves Ltd.

7. PLAN FOR VALUABLE CLIENTS We shall basically be focusing on Outdoor Media Planning, in particular. Public Relations, give aways and offset printing, in general.

8. INTRODUCTION AND BACKGROUND For outdoor media, all available tools will be focused. Optimized plan is being suggested, in presence of huge giants in the lubricants sector. Hoardings, steamers campaign, floating activities, give aways, DDC, road side mirrors, transit media advertising, Daewoo stops, Zoo, Public Parks and railways station exclusive branding, free tuning of cars, and certain similar activities are being suggested.

9. OBJECTIVES OF THE CAMPAIGN New brand hard launch. Brand building, brand awareness, brand recall and recognition facilitation. Short term initial sales boost. Building a base for long term initiatives for sales consistency.

10. STRATEGIES TO FOLLOW Push/PullATL/BTL DDC – door to door counseling.

11. BUDGET AVAILABLE All the campaign’s executive summary is being proposed. All the campaign’s executive summary is being proposed. The detailed mechanics, etc. will be provided after the budget availability is confirmed from the company. The detailed mechanics, etc. will be provided after the budget availability is confirmed from the company.

12. FOCUS ON 4 TH ‘P’ OF MARKETING - PROMOTIONS Packing MARKETING PRODUCTPRICEPLACEPROMOTION Packaging AdvertisingPublicity Public RelationsPersonal SellingSales Promotions Print MediaOutdoor Media Electronic Media Transit Media MMU StallsDDC Consumer Sales Promotions Trade Sales Promotions

13. SUGGESTED TOOLS Hoardings Shop Signs (for exclusive sellers of Zipex Lubricants) Steamers’ campaign Road Mirrors, Road Directions, Traffic police Chowks, canopies, Road barriers, exclusive branding POS Material for dealers (Lubricants dispensors, container Holders, etc.) For flex printing: We offer high quality MMT printing on Jeteye 10 feet printer based on Korean technology. For indoor printing, we offer Roland Printer – 6 feet – Japanese.

14. SUGGESTED TOOLS BrochuresBranded PostersBranded folders Bunting, mobiles, etc.

15. SUGGESTED TOOLS MMUs (Mobile Marketing Units) Stalls (Promotional) DDC (Door to Door counseling) Stalls in Exhibitions Within our product category

16. SUGGESTED TOOLS Consumer Sales Promotions Trade Sales Promotions Initiatives to be undertaken from the company to give a boost to short term sales as a part of push strategy to support the pull strategies being undertaken by us through the outdoor media and the public relations and sales promotions. Initiatives to be undertaken from the company to give a boost to short term sales as a part of push strategy to support the pull strategies being undertaken by us through the outdoor media and the public relations and sales promotions.

17. SUGGESTED TOOLS Corporate/exclusive Gift items Middle cadre Gift items General purpose Gift items We have expertise in developing various give aways like branded T shirt, caps, ball point pens, branded clock, watches, color changing mugs, branded mugs, exclusive crystal items, shields, wallets, writing pads, shalwar suits, etc. We have expertise in developing various give aways like branded T shirt, caps, ball point pens, branded clock, watches, color changing mugs, branded mugs, exclusive crystal items, shields, wallets, writing pads, shalwar suits, etc.

18. SUGGESTED TOOLS Complete Shop Branding (Zipex branding for main dealers) Branding of Public Places Branding of Round abouts & chowks Dealers & Customers Conventions/ Get Together in 3 – 5 Star hotels.

19. YOU CAN TRUST ON OUR FLOATS. We can provide you truck float with Car Tracking number so you can check the truck float status 24/7.

20. LETTER OF THANKS  We are thank full to our respectable Clients for give us the opportunity to work with them.