1. GoodWeave Update Industry Brunch & Briefing New York Design Center September 22, 2009

2. Introductions

3. Agenda Success to date New GoodWeave collateral & website Co-branding and marketing opportunities New GoodWeave standard Roll-out of Carbon offsetting program Question & answer period

4. Success to Date In the Field: 9,000 children served, including 3,600 rescued from looms Child labor in the handmade carpet industry down 60%, from an estimated one million to 250,000

5. In the Marketplace: In 2008, certified rug sales grew 22% 32% membership growth in 2008 Exponential market growth since campaign launch, current share almost 4% More than 5.5 million rugs certified Success to Date

6. Introducing GoodWeave Evolution of the RugMark brand Incorporates social and environmental responsibility Contemporary look and name New brand, new possibilities

7. GoodWeave Ad Campaign

8. GoodWeave.org

9. Co-Branding with GoodWeave Use new logo on your website, catalog & ads Participate in co-op advertising Purchase a customized GoodWeave banner Take advantage of GoodWeave collateral and photo library

10. Co-Branding with GoodWeave

11. PR & Marketing Opportunities Photo exhibition at World Bank “Where are GoodWeave Rugs?” 2010 advertising offers via media sponsors Press release to announce your GoodWeave affiliation

12. GoodWeave Standard Current standard – no illegal child labor Standard to incorporate core ILO and environmental criteria Environmental concerns with washing & dying – effluent and air pollution New standard to be progressive

13. ISEAL Membership ISEAL Associate Member Guides best practices in standard-setting –Multi-stakeholder consultation –Transparent –Standards committee –Complaint mechanism –Independent verification

14. Standards-Setting Process Field research; Public-facing website √ Operating Procedure made public √ Complaints mechanism √ Standards Committee Terms√ Standards Committee being assembled Draft codes and consultations Generic and national standards

15. Carbon Clear Program Diminish your climate change impact: Calculate your carbon footprint Offset your emissions with high quality carbon credits Projects benefit textile communities in India

16. Carbon Clear Program Cost to you: 1 20’ container from Mumbai to Boston weighing 4.9 tons Emissions = 1.2 tCO2e Offset cost = $14.40 20 such shipments/year = $288

17. Questions?