1. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Webmaster Overview Instructor: Joseph DiVerdi, Ph.D., MBA

2. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Purposes of Web Site Individuals, Organizations, Businesses Rely on Web Sites –To Provide & Collect Information –To Manage Processes –To Interact with Communities & Customers Reliable, Informative, & Responsive Web Site –Will Create a Positive Image –Will Increase Visibility –Will Help Manage Costs

3. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Webmaster Mission Webmasters Ensure That: –The Information on a Site is Accessible –The Information on a Site is Usable –The Site is Always Available –The Performance is Good –Users Can Get Needed Information –The Organization Can Collect Information It Needs Whatever It Takes to Accomplish These Goals –Legally –Ethically –Morally

4. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Potential Webmasters Content Providers Designers Programmers Administrators

5. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Potential Webmasters Content Providers –Work on the Data or Content Itself –Create or Edit HTML Documents –Incorporate Images & Forms –Maintain the Integrity of the Site's Links

6. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Potential Webmasters Designers –Create the Images Used in the Site –Define the Overall & Detailed Look of the Site

7. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Potential Webmasters Programmers –Write CGI, Perl, Java, JavaScript, & Other Programs for Incorporation into the Site –Provide Tools Which Accept & Integrate User Supplied Data Create Dynamic Content Perform Electronic Commerce

8. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Potential Webmasters Administrators –make sure that the server runs properly & efficiently at all times. They might also be for writing new scripts & maintaining document & site security

9. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Evolution of Webmaster Webmaster is Often Too Big for One Person It is Supplemented by Other Titles –Internet Strategist develops, executes, & manages strategy for use of Internet technologies in support of corporate initiatives –Electronic Commerce Manager develops, drives, executes, & manages Internet commerce for a business unit –Internet Strategy Director develops & implements a wide range of Internet strategies to meet company business objectives

10. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Growth Paths Hirers indicate most candidates are found in related jobs where they have shown a strong interest or aptitude for Internet Technologies: –Network or System Administrator who has taken courses on Web duties is an obvious candidate for a Web System Administrator job –Graphic Artists with Web knowledge are in demand in various areas of Web design –Business Development Manager with an understanding of Internet revenue models is a potential Electronic Commerce Manager

11. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Benefits of Webmastering Internet Strategist$115,000 Electronic Commerce Manager$114,000 Internet Strategy Director$100,000 Design Manager$84,200 Service Engineer (Hardware)$81,900 Creative Director$80,800 User Interface Designer$78,100 Web Technologist$72,800 Web System Administrator$72,800 Internet Applications Developer$72,000 1998 American Electronics Association Internet and Web Jobs Compensation Survey (www.aea.com)

12. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Benefits of Webmastering Online Documentation Manager$70,000 Internet Manager (Back-End)$70,000 Web System Designer/Analyst$66,500 Production Engineer$55,200 Production Manager (Web Commerce)$50,800 Web Editor (Content)$48,100 Graphic Artist$46,000 Forum Manager (Chat Room)$44,000 Web Administrator$40,000 1998 American Electronics Association Internet and Web Jobs Compensation Survey (www.aea.com)

13. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Webmaster vs. Web Developer Webmasters' Responsibilities are Broader Than Web Developers' –Webmasters are Expected to Understand the Web to a Greater Technical Degree Than are Web Developers –Web Developers Often Are Expected to Understand Content to a Greater Degree –Webmasters Often perform Web Development Webmasters Often are Jacks of all Trades

14. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Web Server Popularity Depends on OS and Platform Roughly in order of numbers deployed –Linux-Intel-Apache - most popular –Unix-Sun-Apache –Unix-Intel-Apache –Windows-Intel-Microsoft –Windows-Intel-Apache - least popular

15. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Web Server Applications

16. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Web Server Applications

17. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Web Server OSs

18. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Site Hosting Issues Basically Three Options –Your Own Server –Internet Service Provider (ISP) –Presence Provider (PP)

19. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Site Hosting Issues Internet Service Provider (ISP) –A Service From a Company That Houses Its Own Server Computers Which Rents Out Bits of Them on a Monthly Fee Basis –ISP Supplies Internet Connection –ISP Supplies System Administrator –Sys Administrator Maintains Hardware You Call & Complain –You Access through Your Own Internet Connection Which You Must Purchase Through an ISP –The Same One Which Sells You the Web Site Service

20. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Site Hosting Issues Presence Provider (PP) –A Service From a Company That Houses Its Own Server Computers Which Rents Out Bits of Them on a Monthly Fee Basis –ISP Supplies Internet Connection –ISP Supplies System Administrator –Sys Admin Maintains Hardware You Call & Complain –You Access through Your Own Internet Connection Which You Must Purchase Through an ISP –Not the Same as Your PP

21. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Site Hosting Issues Your Own Server –When You Want to Step Out On Your Own –ISP Supplies Internet Connection Constant Connection Required DSL –You Supply One or More Dedicated Computers –You Supply System Administrator –You Maintain Hardware You Call & Complain to Yourself –You Access The Server Directly

22. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Site Hosting Issues Your Own Server –When Your Web Volume & Business Revenue Justify It –ISP Supplies Internet Connection Constant Connection Required T1, T3, OC1, etc. –You Supply One or More Dedicated Computers –You Supply System Administrator Professional Quality –You Maintain Hardware You Call & Complain to Yourself –You Access The Server Directly

23. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Site Hosting Issues In this class you will use “local hosting” –Viewing web pages using a Web Client on the same computer without any server You will also use "remote hosting" –You will be assigned a Linux account –On a server here at Ulltra Technology Corp. –You can & will access your account from any computer with an Internet connection –You can & will develop your web site from any computer with an Internet connection

24. Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Web Hosting Service Pricing