1. Conservation Linked to Livelihood opportunities (Case study of Pine Nut Value Chain)

2. Situation Before Project’s intervention

3. Situation before Project’s intervention 1. Traditional method of Harvesting 2. Result in loss of precious lives 3. Unorganized collectors

4. Situation before Project’s intervention 5. Sell their produce to the middlemen instead of wholesale markets. 6. Lack of linkages with the various market segments 7. No awareness of the needs and preferences of the various market segment.

5. Situation before Project’s intervention 8. Urgent cash needs....Poverty 9. Difficulties in getting a transport permit....major hurdle 10. Lack of value addition practices

6. Situation before Project’s intervention 11. Lack and access to Market Information 12. Lack of service providers 13. Decreasing production trends

7. Situation After Project’s intervention

8. Project Interventions at Micro Level

9. Market MAP Existing Pine nut Value Chain MAP in Shishi Valley

10. Situation after Project’s Intervention 1. Conservation of Pine Nut Tress through Pre & Post harvest training

11. Pre & Post Harvest Training (Achievements) Trained the market players including collectors, processors & buyers on pre & post harvest techniques Use of appropriate equipments for harvesting (safety belts, hooks, bamboos, file) Developed the local resource persons

12. 2. Building & strengthening “Local Institutions through Formation of interest groups & Associations”

13. Formation of interest groups Collectors, processors were assisted in 1. Formation and management of interest groups 2. Collection and assembling of the produce 3. Rent arrangement, Record Keeping 4. Watch and ward, packing and packaging into a assembly pack 5. Market survey, cost Calculation, Profit Distribution etc.

14. 3. Market Diversification through Value addition

15. Market Diversification Targeted Raw kernel instead of Cone Targeted Roasted kernel Introduced Grading & Packaging techniques

16. Situation after Project’s Intervention (Economic Benefits) o Direct linked with main markets o Average unroasted pine nut sold @ Rs.422/kg against the average local price at Chitral Rs.120-150/kg o Average Roasted pine nut sold @ Rs.700/kg against the average local price at Chitral Rs.1000/kg o Average difference 77% in un roasted pine nut & 57% higher in roasted produce

17. Gross Margins of Various Market Players during 2004 - 2007. Market Player 20042007 Av. Gross Margins % Gross Margins Av. Gross Margins % Gross Margins Cone Collectors 555.504.77648.009.75 Village Shopkeeper 1,20,000.0037.5046,400.0033.33 Local Contractor/Proc essor 76,520.0011.967,40,520.0018.83 Bannu Contractor/Whol esaler 2,352.009.231,36,816.0018.43 Exporter for Dubai 1,59,155.006.31 Exporter for Germany -1,50,908.00 - 4.96

18. Situation after Project’s Intervention (Economic Benefits) Created seasonal employment through out the value chain Saved fuel energy by conserving forest trees through the use of cones as fuel fire

19. Macro Level Interventions

20. Imposed Ban on immature cone collection Imposed Ban on transporting Cones outside the valley

21. Project Interventions at Meso Level

22. Meso Level Intervention Associations formed (collectors level) at valley level Various kind of BDSPs developed on commercial level (harvesting, processing, marketing etc.) Linkages developed with Micro Finance Institutions

23. Lesson Learned

24. Market Led Approach (Market survey First, Define possible marketing strategies) Facilitate the shared vision Proceed with precise objectives (in value chain) Identify quick wins Preparation of business plans

25. Lesson Learned Organizations (under VC) for what? Organizations are the tools for reaching the VC upgrading objectives…..Institutions follows the vision Conservation of resources (pine nut trees) through the use of cost effectives and result oriented techniques (should be linked with economic benefits) Capacity and capabilities of the market players in market diversification)

26. Lesson Learned Kernel extraction is not recommended for the pine nuts of Chitral, as they do not meet the export standards (long and plump kernels Harvesting should be started in the last week of September in both the valleys Ensuring the use of safety belts to avoid the risk of injuries and death. Capacity building of cone collectors about proper harvesting technique at proper time…….Must (at least 2 months earlier)

27. Lesson Learned Trust worthy, honest and dedicated members should be in the vigilant committee along with coordination of Forest department (FD) Trade Flow monitoring at Forest Check post proved very successful intervention

28. Challenges

29. Market Distortion by Donors…different strategies …… market development approaches Inconsistent supply….natural product. Alternate bearing Harvesting of immature cones…. Non availability of Microfinance institutions…. problem of acceptance…interest rate

30. Challenges Working with value chain approach require the understanding of the organization as whole…… Its a team work Working with Macro level Interventions requires extra efforts, resources and expertise

31. THANKS