2. Utah School of Computing Internationalization CS5540 HCI Rich Riesenfeld Fall 2008 Lecture Set

3. Student Name Server Utah School of Computing slide 2 Fall 2008 What does this sign mean? Culture- 1

4. Student Name Server Utah School of Computing slide 3 Fall 2008 What does this sign mean? Culture- 2

5. Student Name Server Utah School of Computing slide 4 Fall 2008 Culture - 3

6. Student Name Server Utah School of Computing slide 5 Fall 2008 Up is better than down -Religion, Dante, … When we refer to ourselves -We point to our noses? -Our chests? Point with index finger or hand ? Culture - 4

7. Student Name Server Utah School of Computing slide 6 Fall 2008 Cultural & International Diversity - 1 Characters, numerals, special characters, diacriticalsCharacters, numerals, special characters, diacriticals Left-to-right v (right-to-left or vertical reading)Left-to-right v (right-to-left or vertical reading) Date and time formatsDate and time formats -International standards Numeric and currency formatsNumeric and currency formats

8. Student Name Server Utah School of Computing slide 7 Fall 2008 Cultural & International Diversity - 2 Weights and measuresWeights and measures Telephones and addressesTelephones and addresses -Fixed v variable length Names and titlesNames and titles -Mr., Ms., Mlle., Mme., M., Dr. SSNs, national IDs,SSNs, national IDs, Capitalization and punctuationCapitalization and punctuation

9. Student Name Server Utah School of Computing slide 8 Fall 2008 Cultural & International Diversity - 3 Sorting sequencesSorting sequences -Different alphabets Icons, buttonsIcons, buttons ColorsColors -US: Girls → Pink; Boys → Blue -India: no gender indicated color

10. Student Name Server Utah School of Computing slide 9 Cultures and Color Symbolism - 1 RedRed -China: Good luck, celebration, summoning -Cherokees: Success, triumph -India: Purity -South Africa: Color of mourning Fall 2008

11. Student Name Server Utah School of Computing slide 10 Red (cont)Red (cont) -Russia: Bolsheviks and Communism -Eastern: Worn by brides -Western: Excitement, danger, love, passion, stop, Christmas (with green) Fall 2008 Cultures and Color Symbolism - 2

12. Student Name Server Utah School of Computing slide 11 Cultures and Color Symbolism - 3 OrangeOrange -Ireland: Religious (Protestants) -Western: Halloween (with black), creativity, autumn Fall 2008

13. Student Name Server Utah School of Computing slide 12 Cultures and Color Symbolism - 4 YellowYellow -China: Nourishing -Egypt: Color of mourning -Japan: Courage -India: Merchants -Western: Hope, hazards, coward Fall 2008

14. Student Name Server Utah School of Computing slide 13 Cultures and Color Symbolism - 5 GreenGreen -China: Green hats indicate a man's wife is cheating on him, exorcism -India: Islam -Ireland: Symbol of the entire country -Western: Spring, new birth, go, Saint Patrick's Day, Christmas (with red) Fall 2008

15. Student Name Server Utah School of Computing slide 14 Cultures and Color Symbolism - 6 BlueBlue -Cherokees: Defeat, trouble -Iran: Color of heaven and spirituality -Western: Depression, sadness, conservative, corporate, "something blue" bridal tradition Fall 2008

16. Student Name Server Utah School of Computing slide 15 Cultures and Color Symbolism - 7 PurplePurple -Thailand: Color of mourning (widows) -Western: Royalty Fall 2008

17. Student Name Server Utah School of Computing slide 16 Cultures and Color Symbolism - 8 WhiteWhite -Japan: White carnation symbolizes death -Eastern: Funerals -Western: Brides, angels, good guys, hospitals, doctors, peace (white dove) Fall 2008

18. Cultures and Color Symbolism - 9 BlackBlack -Western: Funerals, death, Halloween (with orange), bad guys, rebellion Fall 2008 Utah School of Computing slide 17

19. Student Name Server Utah School of Computing slide 18 Fall 2008 Cultural & International Diversity - 4 Pluralization, grammar, spellingPluralization, grammar, spelling Etiquette, policies, tone, formality, metaphorsEtiquette, policies, tone, formality, metaphors

20. Student Name Server Utah School of Computing slide 19 Cultural & Color - 1 GenderGender -US: Girls → Pink; Boys → Blue -India: no gender indicated color Luck/OmensLuck/Omens -US: no 13 th floor in hotels, blds -China: 4 is unlucky number Fall 2008

21. Student Name Server Utah School of Computing slide 20 Cultural & Color - 2 Luck/OmensLuck/Omens -US: Stock markets  “plus” as green (green means fortune: money is green)  “loss” is red (red means danger) -Asia: Stock markets  “plus” is red (red means lucky and fortune)  “loss” is green Fall 2008

22. Student Name Server Utah School of Computing slide 21 Cultural & Color - 3 Taiwan Exchange: red means gainTaiwan Exchange: red means gain Fall 2008

23. Student Name Server Utah School of Computing slide 22 Cultural & Color - 4 Chinese Exchange : red means gainChinese Exchange : red means gain Fall 2008

24. Student Name Server Utah School of Computing slide 23 Cultural & Color - 5 Fall 2008

25. Student Name Server Utah School of Computing slide 24 Fall 2008 Cultural & International Diversity - 5 Pluralization, grammar, spellingPluralization, grammar, spelling Sorting sequencesSorting sequences -Different alphabets Etiquette, policies, tone, formality, metaphorsEtiquette, policies, tone, formality, metaphors -Pointing with hand or index finger, e.g.

26. Student Name Server Utah School of Computing slide 25 Fall 2008 Cultural & International Diversity - 6 Culture/Religion/DietCulture/Religion/Diet -KFC opened in India  Mostly non-veggie  Typically (97%) 3 or more Indians eat out so at least 1 will be veggie  KFC menu was bland and sweet  Indians like spicey food

27. Utah School of Computing End of Lecture Set 1 Preliminaries End Lec Set