2. Match each slogan with one of the products.
whiter than white 3. for the shiniest hair ever
for that mysterious look 4. for silky skin
slogans 4 2 1 3

3. Words mysterious 神秘的 useful 有用的 shiny 有光泽的 instance 例如 silky 丝的， 柔滑的
skin 皮肤
cream 面霜
toothpaste 牙膏
aim 瞄准
aim at 瞄准， 针对
specially 特别地
useful 有用的
instance 例如
for instance 例如
product 产品
confuse 混淆，辨不清
Mislead 把 引错方向
careful 小心的
lead 引导
plane 飞机

4. Listening
Listen and write “yes” for the products they like and “No” for the products they don’t like.
easy care shampoo ( )
lookout sunglasses( )
beauty cream( )
starshine toothpaste( )
Yes No
Products no no
yes no

5. Listening Listen and draw lines to match. a. it tastes terrible.
b. it worked really well.
c. they don’t even keep out the sun.
d. it didn’t work.
1.easy care shampoo
2.lookout sunglasses
3.beauty cream
4.starshine toothpaste
What people say
Products

6. Writing
Complete this article using the information about two or more products in activity 2a.
Some advertisements tell the truth and some don’t. for example, the easy care shampoo says it will give you the shiniest hair ever. But my friend tried it and ________________
_____________________________________________________________________________________________________________.

7. Speaking A: Wow! Look at this ad. for Coka Cola.… Have you bought it?
B: Yeah. And it made me ….

8. 1. It doesn’t work.它没有效。
The clock isn’t working. 表停了。
The medicine worked and the pain went away.
药效发挥，疼痛消失了。
2. keep out 不使入内，留在外面
They don’t even keep out the sun.
他们甚至不能阻挡太阳光。
3. at times 有时，偶尔
At times I go out to the beach.
我有时去沙滩上玩玩。

9. Writing
Read the article and complete the charts.

10. Writing Read the article in 3a on P106 and complete the charts.
Disadvantages
Advantages
Help you compare different products
Make our cities and countryside look ugly
Ads can be confusing or misleading
Help you save money
Can lead you to buy something you don’t need

11. Writing Fill in the blanks with the words given.
list lead compare keep out taste
I need a new jacket. This one doesn’t the cold.
Customers say the food at the restaurant terrible.
When prices are , you can go to the store with the lowest price.
Working hard at English can to a good job.
Wait before you buy that watch. Let’s prices in another store.
keep out
taste
listed
lead
compare

12. Speaking Discussion. How do these posters make you feel?
A: I would love to jump out of a plane!
B: Not me. This picture makes me feel tense!