1. FTM 483: Global Trade and Sourcing in Textiles and Apparel
4/21/2017
FTM 483: Global Trade and Sourcing in Textiles and Apparel
Research Resources @
NCSU Libraries
Greg Tourino
Associate Director
Textiles Library & Engineering Services

2. Main Topics Approaches to Research First Steps Market Research
4/21/2017
Main Topics
Approaches to Research
First Steps
Market Research
Demographics and Cultural Analysis
Trade Statistics
Competitors
Citing your sources & Research Assistance

3. Two Approaches to Market Research
Primary data: Secondary sources:
Generate original data Compiled Information
Specific/ focused Generic/ higher level
Difficult Relatively easy to access
to access or afford or afford
$$$$$ $
Custom Reports
Market Research Reports
Scholarly Research
Government Statistics & Reports
NCSU Libraries subsidizes & facilitates access

4. Primary Research

5. Business & Academic Literature
Secondary Research
Books
Business & Academic Literature
Internet
NCSU Library & TRLN Catalogs: TripSaver NCSU, UNC, Duke, and NCCU
Library Databases: Business Source Premier, LexisNexis, IBISWorld
Websites: OTEXA - U.S. Department of Commerce, NC Textiles Connect, Company websites

6. “Top 10” Issues/Challenges Identified
4/21/2017
“Top 10” Issues/Challenges Identified
1. Quality (product and service)
2. Sustainability
3. Production/sourcing
4. Ethics/compliance/workers rights
5. Economics/financial/exchange rates
6. Political, social, cultural, legal (including illegal), government (including trade laws) issues
7. Communication and cultural barriers
8. Technology
9. Intellectual Property -- protection and violations
10. Market characteristics, market development (including branding, market structure -- developed/developing)

7. First Steps: Who might publish the information you need?
4/21/2017
First Steps: Who might publish the information you need?
Common sources of market information:
Trade Associations (Cotton Incorporated)
Government Departments (OTEXA – Office of Textiles and Apparel U.S. Commercial Service)
Business Press (Library Databases)
Academic Researchers (Library Databases)
Private Research Firms (Forrester.com)

8. First Steps: Where do you find the information?
4/21/2017
First Steps: Where do you find the information?
Economic Information
LOOKING FOR:
CPI, labour
Production
GDP
Import/Export
FIND IT IN:
Government websites, NGO websites,
Library databases
Industry & Company Information
LOOKING FOR:
Profile, Market size, Key players, customers
Trends, Forecasts, Opportunities
FIND IT IN:
Library databases, Trade associations, Company web sites, Government websites
Consumer Information
LOOKING FOR:
Behaviour
Demographics
Preferences
Motivators
FIND IT IN:
Government websites,
NGO websites,
Library databases,
Reference Books

9. First Steps: NCSU Libraries Website
The library’s home page:
Click on “Course Tools”

10. Then enter FTM 483

12. 4/21/2017
Market Research
Articles in the business press are a great source of information about industry trends, new products, market projections, and other topics.
Market Overview
Articles in the business press are a great source of information about industry trends, new products, market projections, and other topics.

13. 4/21/2017
Market Research
Who might publish the information you need?

14. 4/21/2017
Market Research
Business Source Premier
LexisNexis

15. 4/21/2017
Analyzing Your Topic
Before searching the databases, analyze your topic: break it down into concepts and think of synonyms for each idea.
Use AND / OR / NOT to combine terms to narrow or broaden your database searches.
Use * Truncation symbol to find all variations of a word ex. A search for "forest* " will result in items containing any of:  forestry, forest, and forests

16. 4/21/2017
Basic Search Question
Topic: What are the trends in the women's clothing market?
Concepts: clothing AND women AND trend*
Synonyms: apparel AND female AND fashion

17. Business Source Premier

18. Business Source Premier

19. Business Source Premier

20. Market Research
LexisNexis Academic

21. LexisNexis Academic

22. Business Conditions, Demographics & Cultural Analysis

23. Business Conditions, Demographics & Cultural Analysis
4/21/2017
Business Conditions, Demographics & Cultural Analysis
Government or NGO Sources
CIA (World Factbook), U.S. Department of State (Background Notes), World Bank (Enterprise Surveys)
Search  Business Source Premier, and/or LexisNexis for articles on business conditions and economic forecasts.

24. Business Conditions, Demographics & Cultural Analysis
Databases: Search the Global Market Information Database (GMID) or UNData for consumer expenditure patterns or trends
US Commercial Service Market Research Library
Search Business Source Premier, and/or LexisNexis for articles on demographics and consumer behavior.

25. CIA World Factbook

26. US Department of State: Background Notes

27. World Bank: Enterprise Surveys

28. GMID

29. UNdata

30. US Commercial Service: Market Research Library

31. US Commercial Service: Market Research Library

32. US Commercial Service: Market Research Library

33. Trade Statistics

34. OTEXA (Office of Textiles and Apparel)
4/21/2017
Trade Statistics
OTEXA (Office of Textiles and Apparel)

35. TradeStats Express

36. NC Textile Connect

37. NC Textile Connect

38. NC Textile Connect

39. Competitors – Market Share

40. Competitors – Market Share
4/21/2017
Competitors – Market Share
Business Source Premier (Search Industry Profiles – ex. Apparel)
Market Share Reporter (NCSU Libraries Reference Collection; Online)
Also search Business Source Premier, and LexisNexis for articles in the business press.

41. Business Source Premier
Industry Profiles
Business Source Premier

42. Business Source Premier

43. Market Share Reporter

44. Writing your Assignments, Citing your Sources & Research Assistance

46. Citing Your Information Sources

48. Doing Your Research @ Home

49. Reference & Research Assistance
4/21/2017
Reference & Research Assistance
In-person, Telephone,
Honora Eskridge Phone: 919 |
Greg Tourino Phone: 919 |
David Zwicky Phone: 919 |

50. Find more FTM 483 resources at: http://www.lib.ncsu.edu/course/FTM/483