2. Technical Workshops | Esri International User Conference San Diego, California Deploying ArcGIS in the Cloud: A Business Perspective Andrew Hendrickson & Marwa Mabrouk July 2012

3. Topics ArcGIS - A Cloud GIS Business Cases For Cloud GIS Deployment Patterns Costing Example: Amazon

4. A New Pattern: ArcGIS a Cloud GIS What part of IT is core to your mission critical workflows? …is GIS part of it? ArcGIS has evolved to a cloud platform Hosted/Private Rich Clients Mobile Desktops Hosted, Private & Public ArcGIS Online Online ArcGIS Server Server

5. Cloud Computing Categories ArcGIS Leverages Each One Infrastructure As A Service (IAAS) Infrastructure As A Service (IAAS) Platform As A Service (PAAS) Platform As A Service (PAAS) Software As A Service (SAAS) Software As A Service (SAAS) Web Services API ( e.g. Amazon, IBM, Microsoft, other ) Framework APIs ( e.g. Azure, Google App Engine, ArcGIS Online Services ) Web ( e.g. YouTube, SalesForce, ArcGIS Online )

6. Deployed How You Want Aligning with Organizational Goals Complimenting Existing Desktops & Servers Cloud Hybrid On Premises

7. ”…the tendency of a body to return to its original shape after it has been stretched or compressed…” Capacity on Demand; ‘Cloud Bursting’ is a solution to over-provisioning. It rapidly migrates workloads from an overstretched resources to a cloud service on demand Source: wordnetweb.princeton.edu, and Andy Hendrickson Elasticity

8. Can adjust for peaks and troughs in demand for… Data Management High Availability w/ ArcGIS Server + EGDB High Availability w/ ArcGIS Server + EGDB using updates Enhanced & Dynamic Processing -- Batch Data Processing, Large Scale Analysis Cache cooking / Cache deployment in S3 or ArcGIS Online Geocoding Data Management Analysis

9. Elasticity Visualization & Mobile enablement Grow out capacity as needed Expand capabilities in near real time One Server Access w/ ArcGIS Server High Availability w/ ArcGIS Server Operational Awareness Mobile Constituent Engagement

10. ArcGIS compatibility with Cloud Stack Hardware Virtualization Platform (VMWare vSphere, Microsoft Hyper-V) Virtualization Platform (VMWare vSphere, Microsoft Hyper-V) Operating System (Windows, Linux) Operating System (Windows, Linux) ArcGIS Management Tools

11. Infrastructure: A key problem in IT CRM ERP GIS Organizational Resources

12. IT Infrastructure and Cloud Features CRM ERP GIS Organizational Resources

13. Dynamic Resource Allocation CRM ERP GIS Organizational Resources

14. Instant Planned Recovery GIS Development & QA Staging Production

15. Instant Planned Recovery Development & QA Staging Production GIS

16. Copy and Run GIS Data Management Data Visualization

17. Erase the limit to creativity with the ability to quickly respond to business needs Time to Market

18. Increase Time to Market Rapid provisioning of ArcGIS Server = less time to spin up servers and capacity Easy to set up and administer Extremely fast release of web maps Non constraining for innovation Lowering Cost Simplicity Scalability

19. Growing the GIS into the Enterprise as your Business demands more should not be limited due to cost ceilings and a limit to your ability to test Risk Aversion

20. Limit Risk What is it appropriate for? Performance & Scalability The Cloud may not be reliable enough - you need to evaluate - SLA Is the the cloud secure enough? Ideal Effective Utilization Real Utilization of owned equipment vs. rented Compliance (e.g. green computing)

21. Growing the GIS into your Business Enterprise requires unique budgetary planning Budget

22. Budgetary Limit capital expenditures Flexible (expense) budgets can be used Reduced operational cost No heavy lifting Time to market effect

23. Geocentric Patterns and Alignment Data Management A Complete Integrated System Planning & Analysis Field Mobility Visualization Constituent Engagement Transform Data Into Actionable Information Collect, Organize, & Exchange Data Get Information Into and Out of the Field Disseminate Information Where and When it is Needed Get Feedback and Make Informed Decisions ArcGIS Aligns Value with Business

24. ArcGIS deployment On-Premise editing ArcGIS Server ArcGIS Desktop User ArcGIS Online on-premise

25. Data Management Deployment to Cloud editing ArcGIS Server ArcGIS Desktop On-Premise User Public Or Private ArcGIS Online

26. Hybrid Deployment with Redundancy ArcGIS Server 1ArcGIS Server nArcGIS Server 2ArcGIS Server 3 editing ArcGIS Server ArcGIS Desktop On-Premise Data Management & Analysis Visualization In Cloud Public Or Private ArcGIS Online

27. Deployment with redundancy ArcGIS Server 1ArcGIS Server nArcGIS Server 2ArcGIS Server 3 On-Premise User Data Management Data Publication & Analysis In Cloud editing ArcGIS Server ArcGIS Desktop Publication & Visualization In Cloud Public Or Private ArcGIS Online

28. Hybrid Deployment with Redundancy ArcGIS Server 1ArcGIS Server nArcGIS Server 2ArcGIS Server 3 editing ArcGIS Server ArcGIS Desktop 2-way replication active ArcGIS Server On-Premise Data Management & Analysis Publication & Visualization In Cloud Data Publication In Cloud Public Or Private ArcGIS Online

29. Hybrid Deployment with Redundancy ArcGIS Server 1ArcGIS Server nArcGIS Server 2ArcGIS Server 3 editing ArcGIS Server ArcGIS Desktop 1-way replication passive active ArcGIS Server On-Premise Data Management & Analysis Publication & Visualization In Cloud Data Publication In Cloud Public Or Private ArcGIS Online

30. Deployment with Redundancy & Test ArcGIS Server 1ArcGIS Server nArcGIS Server 2ArcGIS Server 3 editing ArcGIS Server ArcGIS Desktop 2-way replication active ArcGIS Server On-Premise Data Management & Analysis Publication & Visualization On-Premise Data Publication On-Premise Test ArcGIS Server ArcGIS Online on-premise

31. Leveraging the Cloud Private Cloud Public Cloud LESS MORE Security & Control

32. Example: Cloud Deployment with Amazon

33. Aspects of Cost Procurement costs Maintenance and Management costs Time

34. The cost of Time Time to Market Labor time

35. Important Concepts Instance Types High CPU Extra Large High Memory Quadruple Extra Large Standard Large 7.5 GB of memory, 4 EC2 Compute Units (2 virtual cores with 2 EC2 Compute Units each) 7 GB of memory, 20 EC2 Compute Units (8 virtual cores with 2.5 EC2 Compute Units each) 68.4 GB of memory, 26 EC2 Compute Units (8 virtual cores with 3.25 EC2 Compute Units each)

36. Important Concepts Amazon Machine Image Instance AMI

37. Important Concepts Storage Simple Storage Service (S3) Elastic Block Storage (EBS)

38. Regions & Availability Zones Different prices per Region Four regions East Coast West Coast Europe (Ireland) APAC (Singapore) APAC (Japan) Different zones = Different data centers Region Availability Zone A Availability Zone D Availability Zone B Availability Zone C

39. Esri provided AMIs ArcGIS 10 sp2 Available in all regions ArcGIS Server 10 AMI Enterprise Geodatabase 10 AMI Windows 2008 64 bit ArcGIS Server GIS Services Microsoft SQL Server Express (ArcSDE enabled) ArcGIS Desktop 100Gb of storage (optional) Windows 2008 64 bit PostgreSQL 8.3.0 (ArcSDE enabled) 100Gb of storage (optional)

40. Calculating cost in Amazon Machine cost - Instance size and type - Storage - Bandwidth Other costs - Extra storage: S3, CloudFront - Elastic Load Balancer, Elastic ip, Route 53 - Monitoring: CloudWatch

41. Data Management deployment in Amazon EC2 editing ArcGIS Server ArcGIS Desktop On-Premise User Amazon EC2

42. Cost items ArcGIS Server Machine - Instance Size - EBS Volume Size - Data Transfer - eip Geodatabase Server - Instance Size - EBS Volume Size - Eip Cost Considerations editing ArcGIS Server ArcGIS Desktop

43. Hybrid Deployment with Redundancy ArcGIS Server 1ArcGIS Server nArcGIS Server 2ArcGIS Server 3 editing ArcGIS Server ArcGIS Desktop On-Premise Data Management & Analysis Amazon EC2 Visualization In Cloud

44. Cost items ArcGIS Server 1 - Instance Size - EBS Volume Size - Data Transfer - eip ArcGIS Server n - Instance Size - EBS Volume Size - Data Transfer - eip Cost Considerations ArcGIS Server 1ArcGIS Server nArcGIS Server 2ArcGIS Server 3

45. Amazon Bill Cost Breakdown

46. Amazon Bill Complete Cost

47. Cost Savings Best Practices Only Use what you need, when you need it Put AMIs to use Elasticity is your friend Use Amazon Features Automate wisely

48. Example: Cloud Deployment On Premise - VCE Cisco/ Vmware/ EMC 2 Vblock Running in your DataCenter ArcGIS Server on Vblock - Custom Templates - Support different architectures

49. References Amazon Web site - Calculator - Keep an eye on prices and new services Blogs - How to best save costs and use the cloud VCE Web Site - Whitepaper (http://www.vce.com/pdf/solutions/vce-esri-arcgis-white-paper.pdf)

50. ESRI Can Help You Start Today ArcGIS for Server on Amazon Web Services (AMIs) Cloud Bundles – including ArcGIS Online Cloud hosting packages Jumpstart packages Custom Services Subscriptions Architecture assistance For more information contact your account executive

51. Topic Summary ArcGIS - A Cloud GIS Business Cases For Cloud GIS Deployment Patterns Costing Example: Amazon

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