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Digital Unite The Challenge to Include
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What is the challenge? (c) Digital Unite Ltd 2 1.The percentage of households and individuals still not accessing the internet in 2011? 2.In the last 2 years how much has it changed? 3.What % increase in the number of new people accessing government information online has there been in the last 2 years? 4.What percentage of non users are likely to try the internet in the next 12 months? 5.What is the main reason that people do not use the internet?
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This is the challenge... 1.27% of households and individuals are still not accessing the internet 2.In the last 2 years there has only been a 3% increase in the number of people accessing the internet 3.Almost zero, a 60% increase in services accessed but no new people. 4.Only 35 % of non users are likely to try the internet in the future (as opposed to 54% in 2007) 5.Main reason given is no interest and not useful (c) Digital Unite Ltd 3
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The digital divide is narrower but deeper
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Who are the most excluded? People over 65 People with incomes of less than £13,000pa People with little formal educational qualifications This means that many of those not yet online live in social housing (around 4 million adults) (c) Digital Unite Ltd 5
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Does it matter? “Digital by default” is moving closer More and more information is ONLY available online Selective healthcare and independent living support will be online Those who get online all report improved lives It is a reminder of many other inequalities that need addressing (c) Digital Unite Ltd 6
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The example of Universal Credit “Universal Credit claims will be made on the basis of households rather than individuals and both members of a couple will be required to claim Universal Credit. Claims for Universal Credit will normally be made through the internet and we expect that most subsequent contact between recipients and the delivery agency will also be conducted online.” DWP (c) Digital Unite Ltd 7
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Universal Credit Claims Early estimates are that it will take 40 minutes for a person with competent IT skills to fill out the on-line application (c) Digital Unite Ltd 8
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What is being done by Government Government is investing £530m with LAs who can show how a strategic infrastructure improvement will transform public services, economic development this needs link to corporate plans, social inclusion and existing broadband initiatives. To stimulate broadband demand for: businesses, users of public services and citizens (public). (c) Digital Unite Ltd 9
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Great Aspirations Government wants the UK to have the best superfast broadband network in Europe by 2015, with a minimum 2Mbps broadband for virtually every community in the UK. But the stumbling block could be the engagement and demand, DU is working with BT to ensure success at the local level (c) Digital Unite Ltd 10
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Introducing Digital Unite Campaigning at government level National Digital Inclusion Campaign Delivering national projects Trained tutor network covering the UK Website full of free resources for intermediaries and learners Social Housing Forums Digital Champions Academy (c) Digital Unite Ltd digitalunite.com 11
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Complex problems require complete solutions Digital appetite Affordable kit Affordable connectivity Training Good UI accessible systems On going support (c) Digital Unite Ltd 12
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Digital Unite provides solutions Campaigns Digital Champions Bulk deals refurbished kit Affordable connectivity Pressure on providers Web Site Tutor network Digital Champions Web site Digital Champions Tutor network (c) Digital Unite Ltd 13
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Campaigning and Influencing Policy Social Housing National Strategy Group – UK Online centres – Race Online – BIS – CLG – Digital Deal Lead DWP Age Action Alliance solving digital inclusion (c) Digital Unite Ltd 14
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DI projects in sheltered schemes Programmes like Get Digital work Digital learning activities bring numerous and wide-reaching benefits for providers, staff and residents Support to develop and sustain the learning still needed (c) Digital Unite Ltd 15
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Social Housing Forums SHPs meeting suppliers of kit, connectivity, training, online community development and independent living platforms (basically anything that removes a barrier from residents to digital activity or encourages residents get online ) Very interactive event with fantastic feedback from both SHPs and suppliers (c) Digital Unite Ltd 16
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An opportunity to develop solutions for hard to reach groups (c) Digital Unite Ltd 17
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Our Next Social Housing Forums; September 20th 2012 London November 2012 in the North East February 2013 in the South West (c) Digital Unite Ltd 18
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Forums focussed on training Learn about a range of affordable or free resources and courses for staff and residents Other ideas/ products for supporting residents on-line Workshops to support making the case for training in your organisation Ideas for activities and events and to kick start a strategy at all levels in the organisation (c) Digital Unite Ltd 19
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Spring Online with Silver Surfers’ Day Run from The Digital Unite Trust Largest UK wide campaign 2000 events in every location imaginable Working with UK Online centres, Age UK, libraries to name but a few Winner of the Nominet Trust Award “Building a Networked Nation” (c) Digital Unite Ltd digitalunite.com 20
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A great opportunity to get involved (c) Digital Unite Ltd digitalunite.com 21
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Digital Champion ITQ The Digital Champion ITQ is a syllabus developed by experts and delivered online or face to face, leading to an accredited qualification with widespread appeal for staff in sheltered housing and a range of other intermediaries. The ITQ is both inspirational and highly practical. 22 How to use and employ a wide range of digital technologies How to inspire and engage others to do the same, from very beginners upwards How to work with individuals and communities to sustain, renew and extend digital skills and learning opportunities
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Benefits of completing the Digital Champion ITQ For Digital Champions –Achieves comprehensive knowledge of current digital technologies and how to teach others to get online in a sustainable way –Online learning is flexible to fit with work and other commitments –Achieve a widely-recognised, meaningful, high-quality accreditation –Access to online community for knowledge-sharing 23
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Benefits of completing the Digital Champion ITQ For employers –Upskill the workforce, also in use of e-learning –Improve the quality of delivery and more effective use of resource –Ensure consistency of approach across workplaces e.g. housing schemes –Better offer for service users, e.g. residents / more attractive organisation –Leads to cost savings where service users ultimately use more online rather than offline channels e.g. fewer phone calls for maintenance requests 24
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“It has given me so many tools to reach hard-to-reach groups, particularly the over 65s but also younger people and those who are unemployed who don’t have computers” 25
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“The tuition was excellent, the course well designed, there was lots of useful material and although it was challenging it was fun too” 26
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“I feel much more confident in my skills...it (the DC ITQ) is really improving my effectiveness at work” 27 www.digitalunite.com
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DC ITQ Key facts 16 units around 6-8 hours of study per week Tutor support averages at 2 hours per unit Level 2 qualification (similar to a GCSE) Covers digital skills, engagement with the community and how to pass your skills on Learn on-line as part of a group Underpins the national drive for digital literacy (c) Digital Unite Ltd 28
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Digital Champions Quick Start 10 hour online pure e-learning Everything you need to help someone get started on-line Not an ITQ but still very cool Launched in May 2012 (c) Digital Unite Ltd 29
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Digital Unite Web Site Information for intermediaries Free learning guides, lesson plans and more Independent product reviews Offers for housing and other groups Links from many LAs to DU Rapidly growing on-line community digitalunite.com (c) Digital Unite Ltd 30
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Useful links/contacts www.digitalunite.com for learning guides that are free to download, for information and support to get people on-line www.digitalunite.com http://digitalunite.com/academy for information on the Digital Champions ITQ and a great video about it! http://digitalunite.com/academy Kathy.valdes@digitalunite.com for any information about digital inclusion or to receive our news letter with all the latest news, information and ideas Kathy.valdes@digitalunite.com (c) Digital Unite Ltd 31
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More useful sites http://www.getonlineathome.org/special- offer.aspx for low cost computers and broad band http://www.getonlineathome.org/special- offer.aspx http://digitalhousinghub.ning.com/ for a community of housing providers passionate about digital inclusion and run by UK online centres http://digitalhousinghub.ning.com/ http://www.speedie.co.uk/ low cost computers with 12 months support and guarantee http://www.speedie.co.uk/ (c) Digital Unite Ltd 32
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GO ON Birmingham Digital Champions programme launched at Carer’s Conference 21 st June 2012 Aim to create 2012 Birmingham Digital Champions to help people get online to include Birmingham Council Employees, Citizens and Businesses Working in partnership with DU to make its partners and agencies aware of Digital Champion ITQ Provision of Digital Home Log Books to Birmingham Tenants to get them ready for Universal Credit More information on these projects and to join GO On Birmingham go to www.digitalbirmingham.co.uk/digitalchampions www.digitalbirmingham.co.uk/digitalchampions Or contact annette.c.king@birmingham.gov.uk
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