1. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 1 Cameron University School of Business Bachelor of Business Administration CIP Code: 520201

2. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 2 LIST OF FULL TIME FACULTY TEACHING IN BBA PROGRAM Ahmed, H. Ahmed, S. Bowen, D. Burgess, S. Gooch, R. Helvey, A. Hite, D Masters, J. Odom, O. Paridon, T. Rogers, P. Soylu, A. Steyn, D. Sukar, A. Treadwell, G. Washburn, M. Yuyuenyongwatana, R.

3. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 3 Section I:Program Learning Outcomes Section II:Alignment of Outcomes Section III: Program Outcome 1: Competencies in key concepts of Common Professional Component Section IV:Program Outcome 2: Able to Integrate and Apply Key Concepts Section V: Program Outcome 3: Proficiency in Computers and Business Software Section VI: Productivity Information Section VII: Response to 2009 – 2010 Action Plan Section VIII: 2010-2011 Action Plan

4. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 4 Section I: Program Learning Outcomes Program outcome 1: Graduates demonstrate foundational knowledge of basic business concepts that will prepare each graduate for success in business upon graduation. Program outcome 2: Graduates demonstrate critical business skills and competencies required for effective decision making in modern business. Program outcome 3: Graduates demonstrate proficiency in computers and business software required in modern business.

5. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 5 Section II: Alignment of Outcomes School of Business Mission Cameron University Mission Plan 2013 University of Choice The Partner of Choice Figure 1

6. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 6 Section II: Alignment of Outcomes Program Outcome 1: Competent in the key concepts of Common Professional Component School of Business Mission Cameron University Mission Plan 2013 University of ChoicePartner of Choice The Cameron University School of Business exists to educate and prepare the diverse students its serves to become skilled professionals who will add value to their organizations, their professions, and their communities. Cameron Mission: Prepares students for professional success, responsible citizenship, life-long learning, and meaningful contributions to a rapidly changing world… Maintain and enhance Cameron's commitment to providing programs of the highest quality in instruction, research, and service to better meet the needs of the citizens of the region. Capitalize on Cameron’s multiple levels of academic programs – associate, baccalaureate, and master’s – to enhance student learning and to increase opportunities for educational advancement. Develop partnerships with area businesses and industries including encouraging use of conferencing facilities and matching educational offerings to employer needs. Table 1

7. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 7 Alignment of Outcomes Program Outcome 2: Able to Integrate and Apply Key Concepts School of Business Mission Cameron University Mission Plan 2013 University of ChoicePartner of Choice The School strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The School creates a student-centered approach to lifelong learning as well as innovative and experiential business- based learning opportunities. Cameron Mission: Fosters a student- centered academic environment that combines innovative classroom teaching with experiential learning… Maintain and enhance Cameron's commitment to providing programs of the highest quality in instruction, research, and service to better meet the needs of the citizens of the region. Capitalize on Cameron’s multiple levels of academic programs – associate, baccalaureate, and master’s – to enhance student learning and to increase opportunities for educational advancement. Ensure effective assessment of student learning including experiential learning. Develop partnerships with area businesses and industries including encouraging use of conferencing facilities and matching educational offerings to employer needs. Table 2

8. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 8 Alignment of Outcomes Program Outcome 3: Proficient in Computers and Business Software School of Business Mission Cameron University Mission Plan 2013 University of ChoicePartner of Choice The School creates a student-centered approach to lifelong learning as well as innovative and experiential business- based learning opportunities. Fosters a student- centered academic environment that combines innovative classroom teaching with experiential learning… Maintain and enhance Cameron's commitment to providing programs of the highest quality in instruction, research, and service to better meet the needs of the citizens of the region. Capitalize on Cameron’s multiple levels of academic programs – associate, baccalaureate, and master’s – to enhance student learning and to increase opportunities for educational advancement. Ensure effective assessment of student learning including experiential learning. Develop partnerships with area businesses and industries including encouraging use of conferencing facilities and matching educational offerings to employer needs. Provide a fast and reliable state-of-the-art information technology infrastructure including expanding the availability of wireless internet access on campus. Table 3

9. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 9 Program Name Table 4 Assessment Activity Matrix Program OutcomeDirect Measure Tool Headcount of Students Participating in Measurement Date Measuremen t Administered Faculty Member (s) Administeri ng Measureme nt Faculty Member (s) Recording Measureme nt Data Faculty Member (s) Analyzing Measurement Data Date Faculty Meeting Discussing Measurement Results Specify Measurable Program Outcome Portfolio Review, Performance Rating, Locally Developed and Validated Examinations, Standardized Examinations, Capstone Course, Benchmark against similar programs, Other-specify Program Outcome 1-3; Principles of Marketing Standardized Examinations, Group Simulation Projects 5Summer 10Paridon Program Outcome1-3; Business Policy Standardized Examinations, Group Projects Topic Focused 16Summer 10Paridon Program Outcome1-3; Advertising Standardized Examinations, Group Projects Develop Advertisement 12/15Fall 09/Spring 10Paridon Program Outcome1-3; Consumer Behavior Standardized Examinations18/18Fall 09/Spring 10Paridon Program Outcome1; Consumer Behavior Group Journal Assignments 18/18Fall 09/Spring 10Paridon Program Outcome1, 3; Marketing Research Standardized Examinations15/4Fall 09/Spring 10Paridon Program Outcome2; Marketing Research Group Research Project15/4Fall 09/Spring 10Paridon

10. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 10 Program OutcomeDirect Measure Tool Headcount of Students Participating in Measurement Date Measurement Administered Faculty Member (s) Administering Measurement Faculty Member (s) Recording Measurement Data Faculty Member (s) Analyzing Measurement Data Date Faculty Meeting Discussing Measurement Results Program Outcome1-3; Service Marketing Standardized Examinations, Group Case Analyses 11Spring 10Paridon Program Outcome1, 2; Service MarketingStandardized Examinations11Spring 10Paridon Program Outcome2, 3; Service MarketingGroup Projects12Fall 09Paridon Program Outcome1-3; Principles of Cost/Managerial Accounting Locally Developed Exam Spring 10Gooch Program Outcome1; Business and SocietyMFT Fall 09/Spring 10 Masters Program Outcome1-2; Business and SocietyCapstone Case Fall 09/Spring 10 Masters Masters, Odom, Gooch, Soylu Program Outcome1; Business PolicyMFT24 Fall 09/Spring 10 Rogers Masters, Odom, Gooch, etc. Program Outcome1-2; Business PolicyCapstone Case24 Fall 09/Spring 10 Rogers Masters, Odom, Gooch, etc. Program Outcome 1; Principles of ManagementLocally Developed Exam40Fall 09Rogers Program Outcome 1; Organizational Management Locally Developed Exam70 Fall 09/Spring 10 Rogers Program Outcome 1-3; Principles of Marketing Locally Developed Exam from Test Bank Accompanying Text (Standardized Examinations) FA09 ITV - 29/ONL -46; SP10 - 51 Fall 09/Spring 10 Steyn Program Outcome 1; Principles of Management Locally Developed Exam Standardized Examinations F09 -26/ SP10 - 24 Fall 09/Spring 10 Hite Program Outcome 1-2; Principles of EconomicsLocally Developed Exam40 Sukar Table 4 continuation

11. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 11 Program Name Section III: Program outcome 1 Competencies in Key Concepts of Common Professional Component PROGRAM OUTCOME CURRICULUM AREA OR TARGET AUDIENCE MEASUREMENT OF STUDENT-LEARNING OR SERVICE OUTCOME Measurements Methods used to determine validity of measurement instruments Methods used to determine reliability of measurement Schedule for measurements 1.Competent in the key concepts of Common Profession al Component 1. Business policy course 2. Courses: ACCT 2013 ECON 2013 MKTG 3413 MGMT 3013 1. Major Fields test (MFT) 2. Locally developed tests 1.Standardized test developed by ETS 1.Benchmark against national norm 1. Every semester 2. Every semester Table 5

12. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 12 Program Name Major Field Test (MFT) MFT developed by ETS is designed to assess comprehension of concepts, principles and knowledge at the conclusion of the undergraduate program. MFT evaluates students’ ability to analyze and interpret materials. Students were given MFT in the Business Policy class. MFT tests are used to benchmark student learning against national norms.

13. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 13 Program Name MFT Scores Cameron University Average (Summer 07-Spring 2010) National Average (Aug 06 to Jun 09) Figure 2

14. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 14 MFT Scores Accounting and Economics Figure 3

15. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 15 MFT Scores Management & Quantitative Business Analysis Figure 4

16. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 16 MFT Scores Finance & Marketing Figure 5

17. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 17 MFT Scores Legal and Social Environment & International Issues Figure 6

18. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 18 Table 6 MFT Results National AverageCameron Average (Summer 2007-Spring 2010) Assessment IndicatorAug06-Jun09Su07Sp08 Su08Fa08Sp09Su09Fa09Sp10 Overall Accounting49.85848 4950515051 50.6 Economics47.84945444645 4744 45.6 Management54.55152445452495453 51.1 Quantitative Business Analysis 46.13842364546374247 41.6 Finance555153505155505255 52.1 Marketing51.95045495048554847 49.0 Legal and Social Environment 45.94540374441434442 42.0 International Issues54.15148 51445046 48.3

19. Program Name: Bachelor of Business Administration CIP Code: 520201 Locally developed tests Locally developed tests are used to test competency in the key concepts of professional component Benchmarks of 70% is used to determine the competency in core courses Fall 2010 Program Quality Improvement Report 2010-2011 19

20. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 20 ACCT 2013 – Financial Accounting Quantity of Students Tested 4435971721 Semester 20062007200820092010 Location Core Competency # 1 To provide students with an understanding of the basic accounting equation 85%89% 100 %97%52% Core Competency # 2 To provide students with an understanding of the required steps in the accounting cycle 84%93%85%88%90% Core Competency # 3 To provide students with an understanding of the four financial statements and how they are prepared 82%69%81%71%76% Core Competency # 4 To provide students with an understanding of Generally Accepted Accounting Principles and identify the key items of the conceptual framework, basic assumptions used by accountants, and constraints in accounting 78%64%82% 69% Core Competency # 5 To provide students with an understanding of double entry bookkeeping 71%89%80%85%71% Core Competency # 6 To provide students with an understanding of adjusting entries, closing entries, and correcting entries 72%71%62%68%86% Core Competency # 7 To provide students with an understanding of the differences between service enterprises and merchandisers, including how to record cost of goods under the periodic and perpetual inventory systems 71%73%72%70%75% Core Competency # 8 To identify the principles of internal control and their application to cash disbursements and cash receipts 76%85%80%73%85% Core Competency # 9 To provide students with an understanding of notes receivable, including computation of maturity date and interest 62%52%78%67%87% Core Competency # 10 To provide students with an understanding of plant assets, including how to record acquisition, depreciation, and disposal 73%62%70%68%75% Core Competency # 11 (Added in the Summer of 2005) To provide students with an understanding of notes payable and the methods by which they are accounted NA48%NA Core Competency # 12 (Added in the Summer of 2005) To identify the major characteristics of a corporation and provide students with an understanding of how to account for stock and dividend transactions NA60%NA Class Averages 75%71%79%77% Table 7.a

21. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 21 ECON 2013 Principles of Macroeconomics Core Competency On-Campus Spring 2008 n=35 On-Campus Spring20 09 n=44 Off-Campus Spring 2009 Spring 2010 Core Competency #1 Understand and apply key concepts of scarcity, efficiency, opportunity cost, absolute advantage and comparative advantage. 75%79%60%75% Core Competency #2 Analyze the theory of supply and demand and how they simultaneously determine equilibrium price and quantity. 76%74%64%74% Core Competency #3 Understand and apply key measures of macroeconomic performance such as real GDP, inflation, and unemployment. 76%70% 76% Core Competency #4 Analyze how the supply of loanable fund and the demand for loanable fund determine the real interest and the importance of saving for economic growth. 76%77%67%74% Core Competency #5 Analyze money demand and money supply process and critically evaluate how the Fed controls the money supply. 76%78%70%66% Core Competency #6 Understand and evaluate the effects of fiscal policy and monetary policy on output, inflation, interest rate and unemployment in the short run and long run. 72%77%65%50% Average 75%76%63%69% Table 7.b

22. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 22 MKTG 3413 – Principles of Marketing Fall 2009 ONL (n=46) Fall 2009 (n=25) Spring 2010 Face to Face (n=51) Identify various marketing activities that characterize contemporary business activity 72.31%79.67%68.17% Examine marketing mix variables and apply these variables to marketing opportunities and problems 70.63%78.61%72.05% Understand marketing strategies and marketing related variables and use these to develop preliminary marketing plans 72.92%77.83%73.51% Appreciate why marketing varies through time and why and how market opportunities accompany these variations. 69.94%79.28%76.18% Table 7.c

23. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 23 MGMT 3013 – Principles of Management Core Competency Fall 09 (N=24) Spring 10 (N=26) Core Competency #1 The student demonstrates an understanding of the overall management process. 75%71% Core Competency #2 The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to planning in organizations 80%74% Core Competency #3 The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to organizing in organizations 44%42% Core Competency #4 The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to leading in organizations 59%54% Core Competency #5 The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to managerial control in organizations 74%60% Core Competency #6 The student demonstrates an understanding of the evolution of management. 82%55% Core Competency #7 The student demonstrates an understanding of managerial decision making techniques and processes. 54%31% Table 7.d

24. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 24 Section IV: Program outcome 2 Able to Integrate and Apply Key Concepts PROGRAM OUTCOME CURRICULUM AREA OR TARGET AUDIENCE MEASUREMENT OF STUDENT-LEARNING OR SERVICE OUTCOME Measurements Methods used to determine validity of measurement instruments Methods used to determine reliability of measurement Schedule for measurements 2.Able to integrate and apply key concepts 1.Graduating Senior Students in BUS 4633 (Bus.Policy) 2.Intern Supervisors 3.Alumni 4.Employers 1. Survey of Graduating Senior Students in BUS 4633 (Bus.Policy) 2. Survey of Intern Supervisors 3. Survey of Alumni 4. Survey of Employers 1. Every semester 2. Every semester 3. Every 3 years 4. Every 3 years Table 8

25. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 25 The School of Business conducted surveys of Student intern supervisors Faculty Graduating Seniors Section IV: Program outcome 2 Able to Integrate and Apply Key Concepts Surveys of student intern supervisors Supervisors were asked to rate interns’ mastery of skills, knowledge, etc. on a 5-point scale The means were 4.1, 3.7 and 5.0 respectively in Fall of 09, Spring 10 and Summer of 10, indicating that students have excellent mastery of concepts and skills.

26. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 26 Table 9 Bachelor of Business Administration Internship Supervisor Evaluation Semester Fa09Sp10Su10 # of employers with accounting interns 242 # of employers responding 241 Supervisors were asked to indicate their opinion of the intern's mastery of skills, abilities, technologies, etc. Responses were to indicate a "5" as superior, "4" as excellent, "3" as average, "2" as fair, and "1" as poor. The average supervisor’s responses are listed by semester. -Accounting skills 4.53.55.0 -Adaptability 4.03.85.0 -Computer skills 4.03.85.0 -Initiative 5.03.55.0 -Integrity 4.54.05.0 -Interpersonal skills 4.03.85.0 -management potential 3.53.75.0 -Office systems 4.03.35.0 -Organizational skills 3.54.05.0 -Problem solving skills 3.5 5.0 -Telephone skills/etiquette 4.03.85.0 -Verbal language 4.03.85.0 -work ethic 4.03.85.0 -writing skills 4.53.35.0 Supervisors responded to the following questions by indicate a "1" as yes or "2" as no. The average supervisor's responses are listed by semester. -Did the intern finish assignments in a timely manner? 1.0 -Would you hire this intern? 1.0 -Would you recommend this intern to another business? 1.0

27. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 27 Program Name: Faculty surveys Written and oral communication and computer requirements in upper division business courses are conducted every year. As shown in Table 10, faculty place strong emphasis on individual courses, communication and computer skills. Program outcome 2: Able to Integrate and Apply Key Concepts

28. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 28 COURSE NAME REQUIRES WRITTEN REPORT REQUIRES ORAL PRES. WORD PROCESSING SPREAD SHEET BLACK BOARD POWER POINT OTHER COMPUTER USAGE Portfolio Management IXXXXX Portfolio Management IIXXXXX Business PolicyXXXXXXX Business and SocietyXXX Organizational BehaviorXX Principles of ManagementXXXX Case Study in Small BusinessXXXX AdvertisingXXXX Service MarketingXXXX Intro to Business (Online)XX Business CommunicationsXX Business Law IXXX Business Law IIXXXX Business StatisticsXX Applied Business StatisticsXX Principles of Macroeconomics XXXXX Consumer Motivation/BehaviorXX Human Resource ManagementXX Productions and Operations ManagementXX Seminar: Current Issues in HRMXXXX Principles of MarketingXXXX Marketing ResearchXXX Seminar in MarketingXXX RetailingXXXLimited Sales ManagementXXX InvestmentsXXXXXX Principles of FinanceXXXX Table 10 Upper-division business courses requiring written reports, oral presentations, and computer software knowledge by students

29. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 29 Graduating Senior Survey Summary Program outcome 2: Able to Integrate and Apply Key Concepts Table 11 Evaluate how Cameron Business program enhanced your skills in the following areas: (In Percentage) 1 = Very Disappointing, 2 = Disappointing, 3 = Rewarding, 4 = Very Rewarding Question1234NAMEAN Economics0.0053.8546.150.00 2.46 Finance15.38 30.7738.460.002.92 Management0.007.6961.5430.770.003.23 Marketing0.0015.3846.1530.777.692.92 Business Law0.0015.3853.8530.770.003.15 Accounting0.0030.7761.547.690.002.77 Management Information Systems0.0015.3853.8523.087.692.85 Business Statistics0.0015.3861.5423.080.003.08

30. Program Name: Bachelor of Business Administration CIP Code: 520201 30 Graduating Senior Survey Summary Fall 2010 Program Quality Improvement Report 2010-2011 Table 12 Students who ranked 3 or higher in their skills enhancement in 3 different areas is as follows: Discipline AreasPercentage Critical thinking100.00 Research92.31 Knowledge of theories, methods, and findings in Business Administration.92.31

31. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 31 Graduating Senior Survey Summary Table 13 1 = Very Disappointing, 2 = Disappointing, 3 = Rewarding, 4 = Very Rewarding Question1234NAMEAN Rate how well accounting and business courses were scheduled within the program. 7.6930.7746.1515.380.002.69 Rate how well accounting and business instructors were prepared for classes. 0.00 69.2330.770.003.31 Rate the competence of your accounting and business instructors. 0.00 38.4661.540.003.62 Rate the level of academic advisement.7.6923.08 30.7715.382.46 Rate the ease of enrollment in accounting and business courses. 0.0030.7746.1515.387.692.62 Please rate the program overall.0.00 61.5430.777.693.08

32. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 32 Graduating Senior Survey Summary Student compliments: Quality of instructors (knowledge and clarity) Preparedness of instructors Effectiveness of the ITV and online format Great internship coordinator Availability of instructors in providing help to students Courses encouraged more critical thinking on students Research-skills-enhancing class requirements Student suggestions: More courses should be offered per semester for both in-class and online. School of Business hire additional faculty A broader selection of course Academic advisement should provide more information about the classes More availability of the internship program More classes in the area of MIS, Business Communications, and those that deal with international business More research requirements on classes

33. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 33 Table 14 Evaluate How Cameron Business Programs Prepared You For The Business World in The Following Areas: (Percent Responses) Areas (1=Poor; 7=Excellent) 1234567Mean Response Rate Written Communication00312.128.825.827.35.4797 Oral Communication1.5 4.513.633.318.224.25.1897 Quantitative Skills001.515.231.833.315.25.397 Computer Proficiency004.516.728.825.819.75.1795.5 Presentation Skills1.5039.119.742.422.75.5998.5 Leadership Ability30310.634.824.221.25.2397 Team Building Skills01.5 10.624.236.422.75.4897 Problem Solving Ability001.56.130.339.421.25.6598.5 Ethics007.69.118.233.327.35.4195.5 International Perspective1.54.5 24.228.819.710.64.5893.9 Overall0004.531.843.918.25.6898.5 Knowledge in major or specialization001.5033.337.925.85.7998.5 Alumni Survey Summary

34. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 34 Table 15 Percentage of alumni who ranked 5 or higher in their skills enhancement in 11 different areas. Alumni Survey Summary Discipline AreasPercentageMean Knowledge in Major or Specialization93.90%5.68 Problem Solving Ability90.90%5.65 Leadership Skills84.80%5.59 Team Building Skills83.30%5.48 Written Communication81.90%5.47 Quantitative Skills80.30%5.3 Leadership Ability80.20%5.23 Ethics78.80%5.41 Oral Communication75.70%5.18 Computer Proficiency74.30%5.17 International Perspective59.10%4.58 Overall97.00%5.79 Program outcome 2: Able to Integrate and Apply Key Concepts

35. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 35 Section V: Program outcome 3 Proficiency in Computers and Business Software PROGRAM OUTCOME CURRICULUM AREA OR TARGET AUDIENCE MEASUREMENT OF STUDENT-LEARNING OR SERVICE OUTCOME Measurements Methods used to determine validity of measurement instruments Methods used to determine reliability of measurement Schedule for measurements 3. Proficient in computers and business software 1.Graduating Senior Students in BBA Courses 2.MIS 2013 3.Faculty 4.Alumni 1.Computer Skills Survey of Graduating Senior Students 2.Locally developed tests 3.Survey of Faculty 4.Survey of Alumni 1.Every semester 2.Every semester 3.Every year 4.Every 3 years Table 16

36. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 36 Table 17 Evaluation of students who took Management Information Systems Class In-Class (Spring 2010)Online (Spring 2010) Assignment Tot. Participating Students Avg. Pretest Score Avg. Posttest Score Tot. Participating Students Avg. Pretest Score Avg. Posttest Score 1 - Word Ch11267.7392.211376.4697.61 2 - Word Ch21242.0493.191385.3293.35 3 - Word Ch31477.6194.291385.1291.80 4 - Word Ch41361.5692.821377.4296.65 5 - Excel 11373.5092.31979.6496.90 6 - Excel 21058.1594.39971.5793.07 7 - Excel 31182.2593.951185.7099.13 8 - Excel 41168.5896.691179.3393.38 9 - PowerPoint 11082.5096.501388.0895.00 10 - PowerPoint 21068.9496.311384.6096.35 11 - PowerPoint 31375.0292.821385.1090.89 12 - PowerPoint 41187.0795.691288.1596.48 13 - Access 11184.8598.78589.3495.98 14 - Access 2788.5699.04286.6596.65

37. Program Name: Bachelor of Business Administration CIP Code: 520201 Please refer to Tables 10, 11, 14 and 15 for an assessment of program outcome 3. Fall 2010 Program Quality Improvement Report 2010-2011 37

38. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 38 Section VI: Productivity Information

39. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 39 RETENTION RATE Source: Unified Data System, Cameron University Data Figure 7

40. Program Name: Bachelor of Business Administration CIP Code: 520201 Fall 2010 Program Quality Improvement Report 2010-2011 40 Graduation Rates in Regional Universities Figure 8

41. Program Name: Bachelor of Business Administration CIP Code: 520201 41 Headcount Enrollment Rates in Regional Universities Fall 2010 Program Quality Improvement Report 2010-2011 Figure 9

42. Program Name: Bachelor of Business Administration CIP Code: 520201 42 Section VII: Response to 2009 – 2010 Action Plan 1.Start a mentor system to assist new and adjunct faculty and increase coordination between adjunct and full-time faculty. The mentor system to assist new faculty has started in the Fall of 2009. 2. Expand the functions of the accounting lab to assist students in all business areas. This should help student retention and improve student performance. The accounting lab has been expanded to a tutorial lab to assist students in all areas of business. 3.Continue with student advising and mentoring. Student advising and mentoring are done by all fulltime faculty. Fall 2010 Program Quality Improvement Report 2010-2011

43. Program Name: Bachelor of Business Administration CIP Code: 520201 The BBA faculty adopted the following program outcomes in the July, 2010 faculty/staff meeting. 1) Program graduates will demonstrate understanding of the broad foundations of business. 2) Program graduates will demonstrate the critical thinking skills necessary to make effective business decisions. 3) Program graduates will display the interpersonal skills conducive to positive business relationships. 4) Program graduates will be able to analyze the competitive environment and develop integrative business strategies. Fall 2010 Program Quality Improvement Report 2010-2011 43 Section VIII: 2010-2011 Action Plan (Program outcomes)

44. Program Name: Bachelor of Business Administration CIP Code: 520201 44 Operationalize new program outcomes adopted by BBA program (July, 2010). Section VIII: 2010-2011 Action Plan For BBA Program Fall 2010 Program Quality Improvement Report 2010-2011 Program outcomesAssessment ToolCourses Program outcome 1 Locally developed Standardized tests and MFT Foundation courses Program outcome 2 Locally developed Standardized tests and MFT Foundation courses Program outcome 3Peer evaluation Business Communication (BUS 3113) and Business policy (BUS 4633) Program outcome 4Integrative evaluation Business Communication (BUS 3113) and Business policy (BUS 4633)

45. Program Name: Bachelor of Business Administration CIP Code: 520201 45 Other action plans based on feedback from ACBSP report and last year PQIR 1.Improve international perspective in all BBA courses 2.Enhance academic advisement 3.Conduct an employer survey 4.Encourage enhancement of courses using Blackboard. Section VIII: 2009-2010 Action Plan For BBA Program Fall 2010 Program Quality Improvement Report 2010-2011

46. Program Name: Bachelor of Business Administration CIP Code: 520201 46 End Result BACHELOR OF BUSINESS ADMINISTRATION PROGRAM SUCCESS! Fall 2010 Program Quality Improvement Report 2010-2011