1. Chapter 4 Copyright © 2015 Cengage Learning The Writing Process

2. 2 Copyright © 2015 Cengage Learning The Writing Process

3. Copyright © 2015 Cengage Learning The Writing Process

4. 4 Copyright © 2015 Cengage Learning The Writing Process

5. 5 Copyright © 2015 Cengage Learning What Is the Value of Analyzing an Audience? TIM GRAHAM/ALAMY

6. 6 Copyright © 2015 Cengage Learning Remember This About Your Audience Audience Analysis | Planning | Drafting | Revising | Proofreading

7. Copyright © 2015 Cengage Learning. All Rights Reserved. Example: Changing Housekeepers’ Hours Audience Analysis | Planning | Drafting | Revising | Proofreading

8. 8 Copyright © 2015 Cengage Learning The Writing Process

9. 9 Copyright © 2015 Cengage Learning Identifying Specific Objectives General-Purpose StatementSpecific Communication Objective To compliment the employee (after I observed a difficult customer interaction) To have the employee feel good after the interaction with the customer and to understand that she handled the situation well To win the business (by sending a proposal to a prospective client) To have the prospective client call us for an in-person meeting before June 30 To help the customer to her satisfaction To help the customer embed a form on her website and give her confidence to do this on her own in the future Audience Analysis | Planning | Drafting | Revising | Proofreading

10. Copyright © 2015 Cengage Learning Using a Mind Map to Plan Content Message Purpose Possible Points Details Possible Points Details Audience Analysis | Planning | Drafting | Revising | Proofreading

11. 11 Copyright © 2015 Cengage Learning Example: Frequent-Stay Program Message Outline Introduction: Purpose, main points, and preview Why should we create a frequent-stay program? I) Reward guests for loyalty II) Stay competitive III) Increase profits 1) How should we develop the program? I) Survey guests by location II) Project all costs i.Overhead ii.Awards iii.Research and development iv.Start-up III) Study competitors’ programs i.Hilton ii.Holiday Inn iii.Best Western iv.Hyatt (to be continued) Audience Analysis | Planning | Drafting | Revising | Proofreading

12. 12 Copyright © 2015 Cengage Learning The Writing Process

13. Copyright © 2015 Cengage Learning Set small goals for yourself (e.g., write the first paragraph) and then reward yourself. Ideas to Stop Procrastinating Pretend your first draft is an essay exam. Set a timer, consult your outline, and write. You have to give an oral presentation on your subject. You have 10 minutes. Go! Procrastination is just a habit. A week or two before the deadline… Audience Analysis | Planning | Drafting | Revising | Proofreading

14. 14 Copyright © 2015 Cengage Learning Overcoming Writer’s Block Audience Analysis | Planning | Drafting | Revising | Proofreading DOGLIKEHORSE/SHUTTERSTOCK.COM

15. 15 Copyright © 2015 Cengage Learning Writing Email Messages ● Follow company standards for the salutation ● Use a descriptive, attention-grabbing subject line ● Don’t copy the world ● Use BCC sparingly ● Keep emails short and skimmable ● Check your tone ● Provide context ● Follow company standards for the closing and signature line Audience Analysis | Planning | Drafting | Revising | Proofreading

16. 16 Copyright © 2015 Cengage Learning Sample Email Audience Analysis | Planning | Drafting | Revising | Proofreading

17. 17 Copyright © 2015 Cengage Learning The Writing Process

18. 18 Copyright © 2015 Cengage Learning Three Steps to Revising Reread your purpose statement and the entire draft to get an overview of your message. Read each paragraph again (aloud, if possible) to get a feel for the rhythm and flow of your writing. Identify problems with grammar, spelling, punctuation, and word usage. Audience Analysis | Planning | Drafting | Revising | Proofreading

19. 19 Copyright © 2015 Cengage Learning The Writing Process

20. 20 Copyright © 2015 Cengage Learning Look for Hard-to-Spot Errors Audience Analysis | Planning | Drafting | Revising | Proofreading

21. 21 Copyright © 2015 Cengage Learning Catch More Errors Audience Analysis | Planning | Drafting | Revising | Proofreading

22. Copyright © 2015 Cengage Learning What Is Wrong with These Sentences? 1. There to busy with they’re report to be their for the hearing. 2. I will except your advise, but the affect of doing so may bring alot of change. 3. Your going to present you’re report first. 4. Whose going to let us know who’s turn it is to make coffee? 5. How much farther can we pursue this if its not past on through regular channels? Audience Analysis | Planning | Drafting | Revising | Proofreading