1. Paul Gill Account Director, Torchbox Spark 2011: The mobile web @paulsimongill

2. THE MOBILE WEB The only way is up (for you and me baby)

3. THE MOBILE WEB

5. 400%

6. THE MOBILE WEB Mobile strategy if you don’t have one, don’t worry

7. THE MOBILE WEB "... many retailers simply aren't ready for mobile commerce yet. Just 18% had fully implemented a mobile commerce strategy, while 28% had no plans for the channel. " Source: http://econsultancy.com/uk/blog/7629-mobile-the-worst-channel-for-customer-experience

8. THE MOBILE WEB Keep it simple > What are we trying to achieve? > Who's the audience? > Where can you reach them? > How can you make it happen?

9. THE MOBILE WEB

12. Compelling content

13. THE MOBILE WEB 1. app. APP AND… APP 1. app APP AND… APP?

16. THE MOBILE WEB

19. 2. Browser apps (UserAgent)

20. THE MOBILE WEB

23. Demo at: http://vimeo.com/upshot

25. THE MOBILE WEB 3. RESPONSIVE DESIGN

26. THE MOBILE WEB @media screen and (max-device-width: 480px) {/* make it work on mobiles */} Source: http://www.alistapart.com/articles/responsive-web-design/ (Ethan Marcotte)

32. THE MOBILE WEB 4. EMAIL (Twitter and Facebook too)

33. THE MOBILE WEB

36. Optimise email > width is bad (& no @media) > keep it simple > plan the CTA for mobile > http://htmlemailboilerplate.com > Analyse and try new layouts

37. THE MOBILE WEB

38. Test > avoid simulators > test based upon stats and use cases > use your colleagues / friends > userAgent switcher > testing your email for $5 (CM)

39. Paul Gill @paulsimongill Thanks for listening