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Published byAlannah Cunningham Modified over 9 years ago
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DREAM HOMES INC. WHAT IS YOUR DREAM HOME? Teemu Toivanen Comm447 Dream Homes Inc. - What is your dream home?
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OPERATIONS Finding customer Finding apartment Planning & Designing RenovationFurnishing Dream Homes Inc. - What is your dream home?
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HELSINKI, FINLAND Dream Homes Inc. - What is your dream home?
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Capital of Finland Old apartment buildings – no room for new buildings High demand - high price 5000-6000€/m2 HELSINKI Dream Homes Inc. - What is your dream home?
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Target group 25-35 year old couples Market research Exhibitions Website Social media Price is competetive – all inclusive MARKETING Dream Homes Inc. - What is your dream home?
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Revenue Model Salaries20122013201420152016 Manager (full time)11111 Other Staff1,001,602,003,004,00 Total Salaries and Wages99 000130 000157 000215 000277 000 Number of Apartments Number of Apartments Renovated & Sold356912 Number of Renovated23468 Number of Purchased & Rented00022 Total Number of Renovations58101722 Gross Profits Renovated Apartment Sell Price250 000 255 000260 000 Purchase Cost/Apartment200 000 Renovation Cost/Apartment21 000 22 00020 000 Total Gross Profit/Apartment29 000 34 00038 00040 000 15 % 17 %19 %20 % Price of Renovation Only30 000 35 00040 000 Renovation Cost/Apartment21 000 22 00020 000 Total Gross Profit Per Renovation9000 140001800020000 30 % 40 %45 %50 %
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Payback, NPV & IRR PaybackGross1 055 000 PaybackNet765 000 NPV243 000 IRR30 % Dream Homes Inc. - What is your dream home?
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Cost of apartment & selling price Finding suitable apartments Cost of renovation Networking and building relationships Turnover of an apartment Marketing CRITICAL VARIABLES Dream Homes Inc. - What is your dream home?
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No direct competitors Non-direct: real estate agencies & renovation and construction companies Advantage to be a turnkey service company COMPETITORS Dream Homes Inc. - What is your dream home?
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High quality, good service, unique experience Investing in real estate fairly safe World economy unstable CONCLUSION Dream Homes Inc. - What is your dream home?
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