2. Taking the Green IS Message to the World A/Prof Helen Hasan, Information Systems, Faculty of Commerce University of Wollongong Australia

3. Motivation Sustainability and the Green IS message is too important to keep within the IS academic community We need to get our message out there The knowledge that we are gaining through Green IS research should be disseminated to as wider an audience as possible The findings of Green IS research must be applied where they can really make a difference

4. The Issues are What to publish Who to target Where to publish How to publish

5. What to publish Our understandings of issues of sustainability and environmental responsibility from the IS perspective (we already have many) Our support as a profession for initiatives that address these issues The findings of our research that can lead to practical solutions to environmental problems including devices, and information systems as well as mechanisms for changing behaviours of individuals, corporations, governments and communities

6. Who to target Decision makers Voters Community leaders Politicians CEOs, CIOs, GMs etc IT/IS practitioners

7. Where to publish Practitioner oriented journals (HBR etc) Management / Organisational magazines Newspapers, popular press Blogs and other online media Letters to Government, UN agencies

8. How to publish Change our language away from the academic text Concentrate on the message Back up with the evidence Use images, audio, video...whatever Use journalists, PR experts

9. Hurdles This is not part of our normal skill set This is not part of our job description These publications are not rewarded in academia We are already pretty busy

10. But wouldn’t it be rewarding to really make a different put IS on the world map