1. 1 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Global B2B Demand Generation Marketing: Top 10 Tips Anne Holland, President MarketingSherpa Tuesday, October 24, 2006

2. 2 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Tip #1. Translate this…  If you find the enclosed materials to be of interest to your organization, we would be very much obliged if you could reply at your earliest convenience.

3. 3 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Tip #2. Centralize email but beware  http://www.spamlaws.com  Umlauts

4. 4 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Tip #3. Chunk canned presentations  Korea & Sweden versus China & Eastern Europe

5. 5 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Tip #4. Presenting the professor  The University of Tennessee, Dept. of Marketing and Logistics The Marketing, Logistics, and Transportation Department will strive continuously toward being a leading source for the creation and dissemination of knowledge in the science and practice of Integrated Value Chain Management. The University of Tennessee, Dept. of Marketing and Logistics home | contact | customer loginhome | contact | customer login

6. 6 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Tip #5. Sales enters earlier in the cycle  Chat, IM, In-Person

7. 7 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Tip #6. Mobile messaging 12.5 versus 3.7

8. 8 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Tip #7. Don’t forget offline

9. 9 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Tip #8. Treat local press like royalty

10. 10 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Tip #9. Vacations & holidays  Orthodox Christmas  Ramadan  August  Bank holidays

11. 11 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Tip #10. Don’t make me pick my country  Localized URL  Language Negotiation  Geolocation (IP Address)  Drop-down diplomacy  French Canadians  Cookie me

12. 12 More data on this topic available from:: © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Thank you Anne Holland MarketingSherpa aholland@marketingsherpa.com (877) 895-1717