1. Making your website truly global --and no, we’re not talking about language

2. Agenda Panelist introductions Staying close to your customer—literally! (Andy Atkins-Krüger) If web users can’t find it, it doesn’t exist (John Yunker) It’s all about location. Sort of. (Jay Webster)

3. Presenters/Panelists Andy Atkins-Krüger, WebCertain Andy Atkins-Krüger John Yunker, Byte Level Research John Yunker Jay Webster, Quova Jay Webster

4. STAYING CLOSE TO YOUR CUSTOMER— LITERALLY! Andy Atkins-Krüger

5. Andy Atkins-Krüger, CEO, WebCertain Group Ltd Stockholm – Dubrovnik – London – Seattle – New York – Shanghai Oslo – Moscow – Mumbai – Berlin – San Jose – Reykjavik – Las Vegas Berlin – Manchester – Hamburg – Chicago – Munich – Hong Kong Managing Editor – www.multilingual-search.comwww.multilingual-search.com

6. WebCertain Locations WebCertain AS Sales Scandinavia Oslo WebCertain Technical Centre Programming unit Kolkata WebCertain China Launch Autumn 2010 Beijing / Xiamen WebCertain Group World Language Hub Operations Centre United Kingdom WebCertain LLC Sales USA Los Angeles WebCertain Poland Sales operation Eastern Europe Wroclaw

7. Today’s Quick Whizz 1.Local Rankings 2.Page Load Speed 3.Geo-targeting 4.Purchase and Payment Solutions

8. Infrastructure Is Key

9. Customers Like Webpages To Load Quickly

11. Caching Systems Hide Things Where Does The Word Cache Come From?

12. “If only we’d used a Local Domain”

16. Watch Out for Duplication

17. Potentially Duplicate Locales Create An Individual Language Flavour for Each Locale You Wish to Target No Index The Rest (If Duplication matters) Local Links Use Local Domains Search Engine Settings

18. Payment Solutions Must Be Appropriate

19. Credit Cards Are Not Universal

20. Have A Heart For Ancient Input Methods

21. Apply The 14 Language Test

22. Summary Stand Next To Your Customer The Dash For The Cloud May Be Bad Infrastruture Planning Is Important Go Local

23. IF WEB USERS CAN’T FIND IT, IT DOESN’T EXIST John Yunker

24. Don’t overlook the global gateway

25. Use the “sweet spot”

26. Use a global icon

27. Vs. Wave flags with caution

28. Don’t play favorites

29. Or favourites

30. Don’t over-translate

31. IT’S ALL ABOUT LOCATION. SORT OF. Jay Webster

32. Maps and Pick Lists = too much work.

33. Geo-target Customers: Localize Promotions

34. Swimwear in the fog? Market products by a region’s climate. LondonSan Diego

35. Easily Localize Currency, Target Offers, and automatically serve correct Language

36. Location. The least interesting aspect of location.

37. When we know where, we know more about who (while still respecting privacy)

38. For example…

39. OPEN DISCUSSION/Q&A Panelists and audience