1. At the World Tourism Organization (UNWTO)http://www.toinitiative.org New Strategy Agenda Item 3 Annex 3 TOI Annual General Meeting Geneva, 27 October 2008

2. At the World Tourism Organization (UNWTO)http://www.toinitiative.org Key Questions  Who are our customers?  Which is the message we spread in the past few years?  Did we address the right people (decision makers)?  What is the core of the TOI?  Which are the “big issues” of the industry?  Which are the strategic risks of the industry / tour operating business?  Has the TOI been successful over last years?

3. At the World Tourism Organization (UNWTO)http://www.toinitiative.org What are the main constraints of the TOI?  Lack of manpower  Lack of financial support  Lack of members  Lack of organizational structure  Lack of active members  Lack of new members

4. At the World Tourism Organization (UNWTO)http://www.toinitiative.org TOI Tourism Business ROI KeyPartners Affiliatemembers UN

5. At the World Tourism Organization (UNWTO)http://www.toinitiative.org Vision: TOI is the Organization that safeguards the interest of the tour operating business through sustainable tourism Targets: 1.Change the image of TOI from a “green” Initiative to a business Organization 2.Have the appropriate organizational and financial structures 3.Tackle the needs of the stakeholders 4.Provide solutions for an appropriate return on investment Strategy

6. At the World Tourism Organization (UNWTO)http://www.toinitiative.org TOI Tourism Business ROI KeyPartners Affiliatemembers UN

7. At the World Tourism Organization (UNWTO)http://www.toinitiative.org Return of Investment  Image / brand  Participation / access to projects  Network  Sustained Business

8. At the World Tourism Organization (UNWTO)http://www.toinitiative.org Key Partners Possible partners out of the following industries  Banking  Insurance  Real estate  Energy  Environmental Infrastructure  Medical / Chemical  CO2 business  Airline, Hotel, Car Rental  More…

9. At the World Tourism Organization (UNWTO)http://www.toinitiative.org Criteria  Commitment to a sustainable business  Any company or group that shares the interest and vision of TOI and is willing to fund TOI  Key Partners (KP)- Euro 30’000 - Project Funding (90% project / 10% TOI)  Key Sponsoring Partners (KSP)- Euro 50’000 Key Partners

10. At the World Tourism Organization (UNWTO)http://www.toinitiative.org Benefits Key Partners (KPs)  Official Partner of the TOI  Owner / Co-owner of a project  Member of the project steering committee  Access to the TOI network  Use of the logo  Vote at the AGM Key Sponsoring Partners (KSPs)  Official Partner of the TOI  Access to the TOI network  Use of the logo  One vote at the AGM Key Partners

11. At the World Tourism Organization (UNWTO)http://www.toinitiative.org Affiliate Members Possible members  Companies (except TOs)  Governments / Non-Governmental Organizations  Individuals

12. At the World Tourism Organization (UNWTO)http://www.toinitiative.org Affiliate Members Criteria  Commitment to a sustainable business  Any company or group that shares the interest and vision of TOI and is willing to fund TOI  Individuals:Donation (min. Euro 50)  Others:Euro 5’000 Benefits  Access to the TOI network (without the right of using the logo)  Invitation at the AGM as observer  Official supporter

13. At the World Tourism Organization (UNWTO)http://www.toinitiative.org AGM Board ManagingDirector Secretariat Project 1 Project 2 Project 3 Project 4 Project… Strategic Level Operational Level

14. At the World Tourism Organization (UNWTO)http://www.toinitiative.org Focus of the TOI The main focus of the work of the TOI has to stay on the tour operating industry Composition of the Board  5 Tour Operators  1 Affiliate Member  1 Key Partner  1 UN representative

15. At the World Tourism Organization (UNWTO)http://www.toinitiative.org Time Table  Presentation to the Board26.09.08  Decision  Presentation to the AGM27.10.08  Decision  Amendments to the Constitution Jan. - Feb.09  Preparation of the new communication andJan. - March 09 marketing strategy  Contracting a Fund Raiser April – September  Employ a Managing Director August – Nov.  AGM 2009Oct/Nov 2009