1. 2.Understanding Business Communication

2. Effective communicator
They absorb and transmit information efficiently. BY:
Know how to put together the words that will convey their meaning
Reinforce the words with gestures and actions. (look you in the eye, listen to what you have to say, think about your feelings and needs)
Study your reactions, picking up nuances of your response (by watching your face and body, listening to your tone of voice, and evaluating your words).

3. Forms of communication
Description
Nonverbal communication
Verbal communication
Structure
less structured
structured
Intent and spontaneity
unplanned, unconscious
planned, conscious

4. Nonverbal communication
The most basic and has more impact
Reliable and efficient

5. Types of Nonverbal communication
Facial expressions and eye behavior
Gestures and postures
Vocal characteristics
Personal appearance
Touching behavior
Use of time and space
Use and interpretation depend on the contexts (situation and culture)

6. Verbal Communication
Why do we need language to communicate?

7. Business Time spend on Communication Channels
Receiving
Listening 45%
Reading 16%
Sending
Speaking 30%
Writing 9%
Showing:
People spend more time receiving than transmitting information
People prefer oral than written communication channels

8. register the information
interpret and evaluate the information
respond to the information
file the information away

9. Process of Communication
The sender has an idea
The idea becomes a message
The message is transmitted
The receiver gets the message
The receiver reacts and sends feedback

10. Formulating a message
While formulating a message, barriers may appear in the forms of:
Indecision about content
Lack of familiarity with the situation or the receiver
Difficulty in expressing ideas

11. Overcoming communication barriers
A. Between people
Factors
Solutions
Differences in perception
Incorrect filtering
Language problems
Poor listening
Differing emotional states
Differing backgrounds

12. B. Within organizations Factors Solutions
Information overload
Message complexity
Message competition
Differing status
Lack of trust
Inadequate communication structures
Incorrect choices of medium
Closed communication climate
Unethical communication
Inefficient communication
Physical distraction

13. Five traits of successful communication
Perception
Precision
Credibility
Control
congeniality

14. How to improve communication
Creating the messages carefully
Minimizing noise in the transmission process
Facilitating feedback

15. For discussion (groups of 4-5 people)
Solving a communication dilemma at Ben & Jerry’s homemade
Questions for Discussion, no. 1 and 2
Document for analysis

16. Assignment (+ to replace 1st week)
Read and summarize chapter 3 & 4. To be submitted next week.
REMEMBER: not reading the chapters carefully will be your loss.