1. Jan. 24, 2007 / Open Repositories Conference / San Antonio It’s All in How You Slice It Fedora Outreach and Communications: A Working Group Report Carol Minton Morris National Science Digital Library Stacy Pennington Rhodes College

2. Jan. 24, 2007 / Open Repositories Conference / San Antonio 2006 Fedora Users Interview Survey goals To gather information from the community that would provide strategic direction for ramping up Fedora Outreach activities.

3. Jan. 24, 2007 / Open Repositories Conference / San Antonio Survey team Members of the Fedora Community Outreach and Communications Group: –Carol Minton Morris NSDL, National Science Digital Library –Stacy Pennington Rhodes College –David Dinham National Library of Scotland –Eric Jansson NITLE, National Institute for Technology and Liberal Education

4. Jan. 24, 2007 / Open Repositories Conference / San Antonio About the survey Target group: 45 known Fedora projects Timeframe: August - November 2006 Outreach: Multiple invitations and requests for participation were issued through the Fedora list and wiki as well as through other organization lists. Method: Some participants completed the survey online.... Others completed the survey by phone with Outreach Group members Communication: Fedora list and wiki updates went went out throughout the survey period.

5. Jan. 24, 2007 / Open Repositories Conference / San Antonio Questions: Questions: Developed by Outreach Group in collaboration with steering comm.

6. Jan. 24, 2007 / Open Repositories Conference / San Antonio Participation 30% response rate--15 completed surveys Additional data from the 2005 User Survey was used as background for analysis

7. Jan. 24, 2007 / Open Repositories Conference / San Antonio Question one How did you hear about Fedora? –45% from colleagues or personal connections –45% individual project research directed towards building a plan for better management of/access to digital resources –10% consortium research directed towards building a plan for better management of/access to digital resources

8. Jan. 24, 2007 / Open Repositories Conference / San Antonio Question two Why did you chose Fedora? 1.Flexible, extensible, open 2.An architecture to build on 3.Institutional and consortium need to work with open source software 4.Peer development opportunities 5.Service based architecture 6.Technical evaluation of appropriateness for research repositories

9. Jan. 24, 2007 / Open Repositories Conference / San Antonio Question three Were there economic advantages to your project/org. in selecting Fedora? The Majority of respondents liked working with Open Source software, but cost savings were not the prime motivators in deciding to use Fedora. This is particularly true for large national projects and consortia who are more interested in “freedom and autonomy” and building out systems to meet specific requirements. “Fedora is future proof.”

10. Jan. 24, 2007 / Open Repositories Conference / San Antonio Question six Do you see yourself as an active member of the Fedora community? –3 “no,” 2 were projects who were still in planning stages –“The success of Fedora as an ongoing collaborative architecture will float all boats.”

11. Jan. 24, 2007 / Open Repositories Conference / San Antonio Question nine What should be the mission of an ongoing Fedora organization? –“Shepherd the software in the direction that the web is going so that Fedora does not become an "aged" project.” –“Provision of a sustainable ongoing development structure.” –“An organization needs to keep coordinating development of the architecture.” –“To evolve both the technology and the community by creating an organization that can leverage the successes of each.” –“(1) A stable product backed by prompt user support (2) Ongoing development responsive to user needs (3) Evangelism: actively encouraging increased take-up of the product." –“Would like lightweight solutions.” –“Some efforts seem to have too much overhead.”

12. Jan. 24, 2007 / Open Repositories Conference / San Antonio Who is the Fedora Community?

13. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Scholarly Communication

14. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Scholarly Communication

15. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Scholarly Communication

16. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Scholarly Communication

17. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Scholarly Communication

18. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Scholarly Communication

19. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Education

20. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Education

21. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Education

22. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Education

23. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Education

24. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Education

25. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Museums and Libraries

26. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Museums and Libraries

27. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Museums and Libraries

28. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Museums and Libraries

29. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Museums and Libraries

30. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is Museums and Libraries

31. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is eScience

32. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is eScience

33. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is eScience

34. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is eScience

35. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora Community is eScience

36. Jan. 24, 2007 / Open Repositories Conference / San Antonio The Fedora community is comprised of large and small institutional projects collaborating to extend repository access and services across multiple axes

37. Jan. 24, 2007 / Open Repositories Conference / San Antonio So... planning for the future of Fedora Outreach and Communications really does depend on how you slice it.

38. Jan. 24, 2007 / Open Repositories Conference / San Antonio Outreach and Communications Opportunities 1.Members of the current Fedora community are somewhat homogeneous with respect to their roles within their organizations. Respondents were primarily lead technical developers who were responsible for implementation strategies including analysis and planning. Outreach and communications implication: Indicates lack of participation from non-technical Institutional leadership 2. Respondents found out about Fedora through serendipitous personal connections coupled with participation in conferences and web research. Outreach and communications implication: Need to build a “top of the mind” awareness of repositories’ role in the life of an institution--branding, branding, branding. Potential users had to dig to find out about Fedora.

39. Jan. 24, 2007 / Open Repositories Conference / San Antonio Outreach and Communications Opportunities 3. Although Open Source development was important, Fedora was primarily selected because the architecture supported institutional goals over the short and long-term. “Fedora seemed ‘future proof’--able to accommodate whatever technologies would come along.” Outreach and communications implication: The deep flexibility and agnostic nature of the architecture is it’s strongest asset with respect to telling the Fedora story to a wider audience interested in Web 2.0 applications and services. Illustrating this core strength for a non-technical audience to increase product awareness is critical.

40. Jan. 24, 2007 / Open Repositories Conference / San Antonio Outreach and Communications Opportunities 4. Many respondents see themselves as active members of the Fedora community. Some respondents also saw a need to establish communities of practice focused on rapid development of solutions to micro community problems. Outreach and communications implication: Implementation of a Fedora outreach, communications, and marketing plan that focuses on both external and internal audiences in all four areas--scholarly communication, eScience, education, and museums and libraries. Internal audience goals should include nurturing communications within these communities of practice leading to common deliverables.

41. Jan. 24, 2007 / Open Repositories Conference / San Antonio Questions?