1. 1 “Promote Indigenous development by enhancing local Branding through primary, secondary and tertiary economic sector Cluster and Innovation Node ” BrandINode Kick – off Meeting 13/12/2012, Ioannina

2. 2 BrandINode Priority axis/measure –1. Enhancement of cross-border economic development –1.1 Promote entrepreneurship Partners –LP1: Chamber of Ioannina –LP2: Chamber of Commerce and Industry Region of Gjirokaster –P3: Municipality of Pogoni

3. 3 Vision To create a Cluster focus on local strategic advantages and become a “facilitator” for growth, new start ups development, promotion of the area. Overall Objective The promotion of local advantages through clustering and innovative tools in the whole agrofood business sector, branding this way the c-b area and sustain short and long term development.

4. 4 Specific Objectives 1.Establishment of a network for the promotion of the already implemented activities that follow the “Local Branding” concept. 2.Development of local certification procedures for the agrofood enterprises (all sectors) in the area. 3.Development of a database that will provide all necessary information concerning the partners/members of network 4.Design & development of physical & digital nodes promoting cluster members, enhance their capacity to cooperate and strengthen cluster’s advantages. 5.Focus on the whole value chain - that is from the producer to customer- to gain productivity, lower costs and new ways to cover customers needs and communicate with them. 6.Elaboration of a Joint Strategy for the development and promotion of the area. 7.Promotion of Local area through the participation in international fairs.

5. 5 Expected results 1.Increase/develop competitive advantages through synergies 2.Easier access to knowledge, innovation, research. 3.Targeting bigger markets. 4.Easier networking with private and public organizations. 5.Easier access to infrastructure 6.Lower costs in supporting services etc 7.Effective network and Local Barding Strategy promotion, based on the agrofood business (extended in all economic sectors and create spill over effects in the economy and in society) 8.Creation of a network of enterprises from primary (producers), secondary (manufactures) and tertiary (services and public organizations) sectors – in a vertical and horizontal network, in order to develop the area, promote the total concept and attract investments.“ 9.Use both physical and digital set of nodes to promote innovation in the area. The digital node will give access to a number of easy to use ict tools and the physical node will promote the products of the area, since it will located in a strategic point close to main roads.

6. 6 Expected outcomes Creation of a network / cluster (1)Creation of a network / cluster (1) Project reports and verificationsProject reports and verifications Partner meetings (3)Partner meetings (3) Design and print 2 sets of Promotional materialDesign and print 2 sets of Promotional material International tourist exhibitions (3)International tourist exhibitions (3) Local events (2)Local events (2) Website (1)Website (1) Certification Procedures (1)Certification Procedures (1) Database (1)Database (1) Viability study, Framework study and implementation,Viability study, Framework study and implementation, Logo design (1)Logo design (1) Certification manuals.Certification manuals. Studies Logistics study, Value chain study, Digital - ICT - tools and solutionsStudies Logistics study, Value chain study, Digital - ICT - tools and solutions Physical nodePhysical node Digital node / platformDigital node / platform Digital tools (4)Digital tools (4)

7. 7 Work package 1 Management & Coordination Action 1.3 Project Coordination Meetings 1.2.1 LP1 is responsible for organizing the 1 st kick off meeting and the other partners will participate 1.2.2 LP2 is responsible for organizing the 2 nd partner meeting and the other partners will participate 1.2.3 P3 is responsible for organizing the 3 rd partner meeting and the other partners will participate Action 1.2 Project Management 1.3.1 LP1 is responsible for the project management of the whole project 1.3.1 LP2 is responsible for the project management of it’s activities 1.3.1 P3 is responsible for project management of it’s activities Action 1.4 Project Reports 1.4.1 LP1 is responsible for trimestrial (every three months) progress reports of the whole project and the other partners must provide with the necessary information 1.4.2 LP1 is responsible for the verification procedure of its own expenses and guide the Greek partner

8. 8 Work package 2 Information & Publicity Action 2.1 Dissemination Material 2.1.1 LP2 is responsible for the design of the dissemination material in Local and English language 2.1.2 LP1 is responsible for the production of the dissemination material in Local and English language 2.1.2 LP2 is responsible for the production of the dissemination material in Local and English language Action 2.5 Local Promotional Event 2.2.1 LP1 will organize 1 local event in Greece 2.5.2 LP2 will organize 1 local event in Albania Action 2.3 Website 2.3.1 P3 is responsible for the development of the project website 2.3.1 LP2 is responsible to contribute in the development of the project website

9. 9 Work package 3 3.1.1 LP1 is responsible for the Study (cluster feasibility, financial predictions) 3.2.1 LP1 is responsible for the Institutional framework 3.3.1 LP2 is responsible for contribution on Development of the institutional framework (standards, rules, demands, etc) 3.3.2 LP1 is Responsible for the Action Plan 3.3.2 LP2 is Responsible for the contribution of the Action Plan 3.4.1LP1Responsible for the Certification Manuals' Issue (GR - EN) 3.4.1 LP2 is Responsible for the Certification Manuals' Issue (AL) 3.4.2 LP2 Responsible for the design and printing of the cluster logo and labels (EN) 3.5.1 LP1is responsible for the Design and Development of the database 3.5.1 LP2 is responsible for the contribution of the database development

10. 10 Work package 4 4.1.1 P3 is responsible for the development of a Logistics Study 4.2.1 LP1 is responsible for the Value Chain Study 4.3.1 LP1is Responsible for selection of the applicable Digital Tools

11. 4.4.1 Exhibitions LP1 Organization 1 international exhibition in Greece LP2 Participation in 1 international exhibition in Greece P3 Participation in 1 international exhibition in Greece LP2 Organization 1 international exhibition in Albania LP1 Participation in 1 international exhibition in Albania P3 Participation in 1 international exhibition in Albania P3 Organization in 1 international exhibition in Greece LP1 Participation in 1 international exhibition in Greece LP2 Participation in 1 international exhibition in Greece 11

12. 12 Work package 5 5.1.1 P3 is Responsible of the design of the Physical Node 5.1.2 P3 is Responsible implementation of the Physical Node: small scale interior construction 5.2.1 P3 is Responsible for the development of the Digital Platform (Digital Node) and the connection with the created data-base & website 5.2.2 P3 is responsible for the creation of the Digital Platform Manual (GR) 5.2.3 LP2 is responsible for the creation of the Digital Platform Manual (EN, AL) 5.3.1 LP2 is Responsible for the Development of the Digital Content to Support Cluster Members (BB Plans, NPD methods, Financial benchmarking and Financial ratio Tools)

13. 13 Per partner main deliverables responsibility LP1 –1 meeting –5-7 trimestrial reports –1 production set of promo material –1 local event –4 studies –1 manual - specifications –1 database –1 digital box selection –1 exhibition organization –2 exhibition participation LP2 –1 meeting –1 design of promo –1 production set of promo material –1 local event –1 study –1 manual - specifications –1 design & print of … logos –4 digital tools –1 manual for the digital tools P3 –1 meeting –1 website –1 study –1 blue print –1 small works –1 digital platform –1 manual for the digital tools Cluster - δίκτυο

14. 14 Phases of delivering Studies Specifications Consultation- communication Project management Participants join in Promo material events exhibitions digital node physical node 1 st Q 2013 2 nd Q 2013 Till end of the project Start date:../../2012 End Date:../…/2013

15. 15 Next steps Chamber of Ioannina –Tender for external expertise: …/…./2012 –…. Chamber of Commerce and Industry Region of Gjirokaster –… Tender for external expertise Municipality of Pogoni. –Tender for external expertise –….

16. 16 Thanks for your time