1. Balance Theory

2. Social network - Imported theories
Various theoretical frameworks have been imported for the use of social network analysis. The most prominent of these are Graph theory, Balance theory, Social comparison theory, and more recently, the Social identity approach.

3. Major depressive disorder - History
In the mid-20th century, researchers theorized that depression was caused by a chemical imbalance theory|chemical imbalance in neurotransmitters in the brain, a theory based on observations made in the 1950s of the effects of reserpine and isoniazid in altering monoamine neurotransmitter levels and affecting depressive symptoms.

4. Crystallization - Crystal size distribution
The theoretical crystal size distribution can be estimated as a function of operating conditions with a fairly complicated mathematical process called population balance theory (using population balance equations).

5. Evolutionary theory - Gene flow
During the development of the modern synthesis, Sewall Wright's developed his shifting balance theory that gene flow between partially isolated populations was an important aspect of adaptive evolution. However, recently there has been substantial criticism of the importance of the shifting balance theory.

6. Fritz Heider
In 1958 he published The Psychology of Interpersonal Relations, which expanded upon his creations of balance theory and attribution theory

7. Cognitive dissonance - Other related phenomena
Balance theory suggests people have a general tendency to seek consonance between their views, and the views or characteristics of others (e.g., a religious believer may feel dissonance because their partner does not have the same beliefs as he or she does, thus motivating the believer to justify or rationalize this incongruence)

8. Cognitive dissonance - Balance theory (P-O-X Theory) (Heider)
According to balance theory there are three things interaction: (1) you (P) (2) another person (O) (3) an element (X). These are each positioned at one point of a triangle and share two relations:

9. Attitude (psychology) - Attitude formation
pp 295 [ Other theories include balance theory, originally proposed by Heider (1958), and the self-perception theory, originally proposed by Daryl Bem.

10. History of macroeconomic thought - Monetary theory
They developed the Cambridge equation|Cambridge cash-balance theory, which looked at money demand and how it impacted the economy

11. Implicit Association Test - Heider's balance theory
In 1958, Fritz Heider proposed the balance theory, which stated that a system of liking and disliking relationships is balanced if the product of the valence of all relationships within the system is positive

12. Implicit Association Test - The balance–congruity principle
The nodes in the principle of balance–congruity are equivalent to the concepts in Heider's balance theory, and the three involved nodes/concepts make up a system

13. Implicit Association Test - Balanced-identity research design
Anthony Greenwald and his colleagues introduced the balanced-identity design as a method to test correlational predictions of Heider’s balance theory

14. Implicit Association Test - Typical results of balanced-identity research design with implicit measures
According to a derivation of Heider’s balance theory, since there are three concepts in a typical balanced identity design, the identity is balanced either when all three relations are positive or when one positive and two negative relations are present in the triad system

15. Balance theory
'Balance Theory' is a motivational theory of attitude change, proposed by Fritz Heider.Heider, Fritz (1958)

16. Balance theory - P-O-X model
To predict the outcome of a situation using Heider's Balance Theory, one must weigh the effects of all the potential results, and the one requiring the least amount of effort will be the likely outcome.

17. Balance theory - Examples
Balance Theory is also useful in examining how Testimonial|celebrity endorsement affects consumers' Attitude (psychology)|attitudes toward products.John C

18. Balance theory - Examples
Heider's balance theory can explain why holding the same negative attitudes of others promotes

19. Self-perception theory - Reviving self-perception theory: the truce experiment
According to G. Jademyr and Yojiyfus, the perception of different aspect in the interpreting theory can be due to many factors, such as circumstances regarding dissonance and controversy. This can also be because of balance theory as it applies to the attitude towards accountability and dimensions.

20. Genetic drift - Founder effect
Sewall Wright was the first to attach this significance to random drift and small, newly isolated populations with his shifting balance theory of speciation

21. Sewall Wright - Evolutionary theory
This was Wright's shifting balance theory of evolution

22. Sewall Wright - Plant and animal breeding
The concentrated study of these two groups of mammals eventually led to the Shifting Balance Theory and the concept of surfaces of selective value in 1932

23. Shifting balance theory
The 'shifting balance theory' is a theory of evolution proposed in 1932 by Sewall Wright, suggesting that adaptive evolution may proceed most quickly when a population divides into subpopulations with restricted gene flow. The name of the theory is borrowed from Wright's metaphor of fitness landscapes (evolutionary landscapes), attempting to explain how a population may move across an adaptive valley to a higher adaptive peak. According to the theory, this movement occurs in three steps:

24. Shifting balance theory
Although shifting balance theory has been influential in evolutionary biology, inspiring the theories of quantum evolution and punctuated equilibrium, little empirical evidence exists to support the shifting balance process as an important factor in evolution.

25. Sertraline - Pfizer advertisements
An essay published in the journal PLoS Medicine criticized these advertisements for their reliance on the serotonin imbalance theory of depression, although the monoamine hypothesis of antidepressant action was a leading theory at the time

26. Founder effect - General
Sewall Wright was the first to attach this significance to random drift and small, newly isolated populations with his shifting balance theory of speciation

27. Irving Kirsch - Research on antidepressants
Kirsch challenges the chemical-imbalance theory of depression, writing It now seems beyond question that the traditional account of depression as a chemical imbalance in the brain is simply wrong

28. Bertram Gawronski - Representative publications
*Langer, T., Walther, E., Gawronski, B., Blank, H. (2009). When linking is stronger than thinking: Associative transfer of valence disrupts the emergence of Balance theory|cognitive balance after attitude change. Journal of Experimental Social Psychology, 45,

29. Behavioral intention - Extension from the theory of reasoned action
The theory of reasoned action was in turn grounded in various theories of attitude such as learning theories, Expectancy-value theory|expectancy-value theories, consistency theories (such as Heider's Balance Theory, Osgood and Tannenbaum's Congruity Theory, and Festinger's Dissonance Theory) and attribution theory.Fishbein, M

30. Paradox of tolerance - Homophily and intolerance
This dilemma has been considered by Aguiar and Parravano in Tolerating the Intolerant: Homophily, Intolerance, and Segregation in Social Balanced Networks, modeling a community of individuals whose relationships are governed by a modified form of the Balance theory|Heider balance theory.

31. Evolved - Gene flow
During the development of the modern synthesis, Sewall Wright developed his shifting balance theory, which regarded gene flow between partially isolated populations as an important aspect of adaptive evolution. However, recently there has been substantial criticism of the importance of the shifting balance theory.

32. Biological psychiatry - Mid 20th century
These were popularly called the chemical imbalance theory of mental health disorders.

33. Biological psychiatry - Latest biological hypotheses of mental health disorders
New research indicates different biological mechanisms may underlie some mental health disorders, only indirectly related to neurotransmitters and the monoamine chemical imbalance theory.

34. Rock Hyrax - Social behaviour
doi: /journal.pone In addition, hyraxes are the first non-human species in which Balance theory|structural balance was described, i.e

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