1. High quality fish for the domestic market
Metro Cash & Carry Vietnam
Dêcmber 2014 1

2. Agenda 1 Background 2 Fresh Fish Supply Chain implementation 3
Fresh Fish vision 4
Progress: Farmers & Suppliers certification 5
Progress: Can Tho Fish Platform 6
Next steps

3. Starting from Fresh Fish Supply Chain project
Project Vision Offer Vietnamese consumers a good quality fresh fish which is produced in a sustainable way and processed under international hygiene and food safety standards. Partners Milestones
Sep. 11
Oct. 11
Jan. 12
Apr. 12
June. 12
October. 12
December. 12
METRO continues to implement the fresh fish supply chain
Start operations: supply South stores
Supply Nationwide stores
Platform extension
Processing trials
Processing 10 species
Pilot for push volumes process
Close VCF project

4. Fresh Fish Chain implementation
Farmers
METRO
Requirement
Standard
Collectors
METRO
Supervision
Can Tho Fish Platform
METRO Stores
Horeca - Retailers
Consumers

5. SOCIO-ECONOMIC BENEFITS
Fresh Fish vision
BUSINESS BENEFITS
Freshness
Availability
Food Safety
Serving professional customers
Knowledge transfer
Farmers’ Productivity
Farmers’ income
SOCIO-ECONOMIC BENEFITS
Contributing to local economic dev’t

6. Progress: Farmers & Suppliers certification
Trained and certified over 400 farmers/collectors.
70 farmers currently implementing METRO requirements program.
01 farmer got Viet Gap certification.
With support from General Department of Fisheries (MARD) 25 other farmers will be certified by the end of December 2014.
Species sourced: red tilapia, climbing perch, snakehead, piranha, barramundi, clown featherback, freshwater eel, frog, tortoise, giant gourami…

7. Progress: Can Tho Fish Platform
Mekong Delta sourced fish represents 60% of volumes of METRO fish assortment (>80 species with whole & processed; farmed & captured fish range).
Can Tho Fish platform serves 19 METRO Cash & Carry Vietnam stores nationwide.
Total volume of fish purchased through the platform has reached 4,000 MT after 2 years.
The platform has played an increasingly important role in integrating the fresh fish cold chain into the domestic market, connecting farmers to the modern trade network, increasing farmers’ incomes as well as promoting good agricultural practices among farmers.

8. Volume trend by group

9. Next steps
Key METRO requirement certified farmers will get VietGap certification (snake head fish, red tilapia, pangasius, climbing perch, and frog)
Development of new packing and frozen assortments to improve volume buying
Strategy of volume development through commitment with farmers to source 100% of METRO requirements/Viet Gap products for METRO customers.
Can Tho Fish Platform to be HACCP (preparation is under progress)

10. Thank you for your attention