1. Leveraging HubSpot Enterprise To Grow Your Agency Advanced Product Setup 10-18-2011 #VARFormable 1

2. Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

3. Add the Advanced Javascript Tracking Code http://help.hubspot.com/articles/Tutorial/h ubspot-enterprise-javascript-tracking-code http://help.hubspot.com/articles/Tutorial/h ubspot-enterprise-javascript-tracking-code

4. Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

5. Types of Events 1. Visited Page 2. Clicked Element 3. Submitted Form 4. Custom Events Setup Instructions: http://help.hubspot.com/articles/Tutorial/hubspot-enterprise- set-up-analytics-eventshttp://help.hubspot.com/articles/Tutorial/hubspot-enterprise- set-up-analytics-events

6. Where to set up events… Analyze  Advanced Marketing Analytics  New Event

7. Event Type: Visited Page

8. Event Type: Clicked Element What’s an Element? o Buttons o Navigation Links o Other Links

9. How Do You Track a Clicked Element? Easiest: Unique ID Also Easy: Class Requires more knowledge of code: jquery

10. Find the Element with Google Chrome Browser

11. Right Click and Select “Inspect Element”

12. When to Use a Class Instead If there is no unique ID and there is a unique class. If a class is used to describe any one of similar multiple elements that you want to track.

13. When to Use jQuery Instead.. If there is no unique ID or class

14. Event Type: Form Submitted Use ID whenever possible Use Class as a second resort HubSpot forms require jquery…

15. Event Type: Form Submitted

16. Event Type: Form Submitted: jquery

17. Event Type: Form Submitted: Email Field

18. Events from Help Desk Software Instruction: http://help2.hubspot.com/display/DOC/Helpdeskshttp://help2.hubspot.com/display/DOC/Helpdesks Zendesk Tender

19. Track Click Throughs from Email Campaigns as Events Software Instruction: http://help2.hubspot.com/display/DOC/Tracking+Email+Click-Throughshttp://help2.hubspot.com/display/DOC/Tracking+Email+Click-Throughs Include Campaign ID Use emailct as parameter

20. Events Related to Social Networking Instruction: http://help2.hubspot.com/display/DOC/Tracking+Email+Click-Throughshttp://help2.hubspot.com/display/DOC/Tracking+Email+Click-Throughs Twitter mentions Facebook likes Ning sites

21. Events Related to Billing Instruction: http://help2.hubspot.com/display/DOC/Payment+Systemshttp://help2.hubspot.com/display/DOC/Payment+Systems Recurly Chargify

22. Event: Website Chat Initiated Instruction: http://help2.hubspot.com/display/DOC/Olark+Integrationhttp://help2.hubspot.com/display/DOC/Olark+Integration Olark

23. Custom Events Create a “Custom Event” Gives your programmer instructions on calling the API via javascript or via http

24. Auto Creating Custom Events Instruction: http://help2.hubspot.com/display/DOC/Understanding+Auto- Generated+Eventshttp://help2.hubspot.com/display/DOC/Understanding+Auto- Generated+Events Let Programs Create Events (e.g. Added xyz to shopping cart.) Rename them later

25. Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

26. You Need Your Visitors Converting at a High Rate You need more Top of the Funnel Offers Ask your Channel Account Manager for 3 Ebooks you can customize and use… o How Inbound Marketing Works o How to do a Website Redesign o Social Media Marketing How to Then build landing pages

27. Setup as Many Events as You Can Easy: Pages Visited, Out of the box integrations with supported helpdesk, billing and chat systems. Medium: Clicked Elements, Forms Completed Programming Required: Custom events triggered from other systems.

28. Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

29. Create Forum Thread to Get Event Setup Help Create a new forum thread for each event you need help setting up. Help each other. We’ll make sure you get an answer if it’s doable. You might need to hire a programmer for tricky stuff.

30. Describe the Event Like This

31. Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

32. Good Posts This Week… http://www.brightfire.co.uk/blog/2011/hubspot/hubspot-enterprise-give-lead-nurturing- a-boost

33. Good Posts This Week… http://info.pollockmarketinggroup.com/blog/bid/68878/Advanced-Lead-Nurturing-Hubspot- Enterprise-Feature-Review-1

34. Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

35. Use the Forums We’ll post updates and to-do’s. You should respond when you do something, or when you get stuck. If you have product setup questions, call support. 888 HubSpot

36. See You Next Wednesday