1. CIS 342: e-Commerce Applications
Prof Frye

2. Planning a successful e-business
Identify the customers and/or potential customers
Identify the customers’ needs
Determine the site’s content
Determine the organization of the site’s contents

3. Application concepts Push vs. Pull Technology
E-commerce competitive advantages

4. Components of e-commerce applications
Tools
Content
Users
Tasks

5. Describing Applications/Systems
Application or Package
Who
What
Where & When
How
Why
How Much
With Which

6. E-commerce sectors Business-to-Business (B2B)
Business-to-Consumer (B2C)
Consumer-to-Business (C2B)
Consumer-to-Consumer (C2C)
Peer-to-Peer (P2P)
Mobile E-Commerce (M-Commerce)

7. B2B Between 2 or more businesses
Yankee group predicts that American B2B commerce will grow 41% annually over the next 5 years.
The Gartner Group has estimated that the B2B industry will be a $7.3 trillion worldwide industry by 2004.

8. Top 4 B2B Industries by Volume Increase
Estimated Online Sales Projected Online Sales Increase
Industry in 1999 (billions) in 2004 (billions) %
Pharmaceutical $ $ ,050
& medical
Motor Vehicles ,189
Paper & Office Products ,148
Shipping & Warehouse ,024
Computing & Electronics

9. B2B Markets
Horizontal market
Vertical market

10. B2B Models Marketplace/Exchange E-Distributor B2B Service Provider
Matchmaker
Infomediary
Auction Sites
Application Service Providers

11. B2B Alliances Industry leaders band together to establish a site
Two Goals
to save money and time on purchasing
to save money and time on sales

12. Government E-commerce
Government-to-citizen transactions
Government-to-government transactions
Government-to-business transactions

13. B2C
Survey commissioned by “Parade Magazine” found that 85% of Internet users were also Internet shoppers
Why do consumers prefer to shop and buy on the Internet?

14. Potential limitations of B2C growth
Home PCs
Expensive Technology
Complex software interface
Sophisticated skill set
Cultural attraction of physical markets and traditional shopping experience
Global inequality limiting access to telephones and PCs

15. B2C Models Store front or E-tailer model Portal model
Dynamic-pricing model
Content Provider model
Stock Trading
Transaction broker model

16. B2C Models cont. Service Provider model Community Provider model
Gambling
Software Sales
Perishables Online
Bill Presentment and Payment

17. Why do B2C companies fail?
Lack of a solid business model
Bad financial planning
Inability to compete with larger, better-funded, or better-knows firms

18. Why do B2C companies succeed?
Meet a need
Total Service
Interaction and Personalization
Use of Technology

19. C2C Consumers sell products or services to other consumers
Estimated to be over $5 billion in 2001
Forrester Research forecasts consumer online action market will grow to $19 billion by 2003
Auction model

20. C2B
Consumer takes the initiative in the buying and selling relationship to contact the business
Smallest and least-developed sector

21. P2P
Enables Internet users to share files and computer resources directly without having to go through a central server

22. M-Commerce
Use of wireless digital devices to enable web transactions